BAM Congress 2018: Yaser Bishr from Al Jazeera
Dr. Yaser Bishr is the Executive Director of Digital at Al Jazeera Media Network. Yaser is leading the Network’s transformation as a global digital media player. Prior to Al Jazeera, Yaser was Chief strategist and business development Director at Lockheed Martin, based in the Washington D.C. Area with remit to lead the transformation of its intelligence and cyber business form government focused to commercial. Yaser has 21 years’ experience as software architect and engineer, entrepreneur and academic. Prior to joining Lockheed, Yaser had successfully co-founded and told several startups in location based services and social media analytics in Germany and in he US. Yaser holds an MBA from Duke University, an MSc and Ph.D. in Computer Science from the University of Twente in the Netherlands. Presentation title: The War for Influence: Are We Ready?
Recommended
Recommended
More Related Content
Similar to BAM Congress 2018: Yaser Bishr from Al Jazeera
Similar to BAM Congress 2018: Yaser Bishr from Al Jazeera (20)
More from BAM - Belgian Association of Marketing
More from BAM - Belgian Association of Marketing (20)
Recently uploaded
Recently uploaded (20)
BAM Congress 2018: Yaser Bishr from Al Jazeera
- 1. The War for Influence – Are you Ready? Dr. Yaser Bishr Executive Director Digital, Al Jazeera Media Network @yaserbi
- 2. 14 Digital Properties 30 Million Visitors +80 Social Media Accounts +400 Staff
- 3. Loyal Audience Business Operation s Content Production Publishing & Distribution Product Development Innovation Data Science Audience Dev & Distribution Jetty Contrast VR Short & Interactive Docs Data Journalism & Viz News Gathering Jetty Contrast VR Third party content In Depth Video Unit
- 4. Amid the Digital rush We failed our audience We left vulnerable citizens behind
- 6. Our audience has become slave to algorithms
- 13. Social bots are sophisticated and menacing. Their presence can endanger online ecosystems as well as our society.
- 15. 79 million American don’t know that Earth revolves around the Sun National Science Foundation
- 16. 22 million American think that chocolate milk comes from brown cows Innovation center of US dairy
- 17. Russian meddling in the US elections
- 20. • Understanding that algorithms like organic • Create thousands of fake accounts pointing to content published on major platforms • Amplify your message using a retweet bot network • Drive audience from social accounts to your site • Apply traditional SEO tricks Micro Targeting
- 21. 21st century warfare News are being weaponized Are we ready? Is it time to view some content as weapons? Should access to weaponizing tools be given to good actors and denied from bad ones? Do we in the content business want to be part of this fight?
- 22. Reporting truth to citizens is not sufficient anymore We should also make sure they received the truth
- 23. No Citizen should be left behind Thank you