This document summarizes information about publishing mobile games in China through MyGamez. It notes that MyGamez is a publisher based in Helsinki and Shanghai that distributes games to 58 Android stores. It emphasizes that China is a large and growing market, but is very complex with strict regulations requiring games to be fully localized and approved by the government before publishing. It outlines the lengthy approval process and key requirements around content, in-game purchases, and real user registration. It warns against trying to bypass the rules, as that could result in store removal or blacklisting.

1. We make mobile game
publishing in China easy!
WHITE NIGHTS CONFERENCE
15TH JUNE 2017

2. MyGamez in brief
• Helsinki & Shanghai based publisher
• Distribution with 58 Android stores
• 6 active titles, 20+ million MAU

4. CHINA
TAKE IT SERIOUSLY!
• LARGEST MARKET AND STILL GROWING
• LOT OF ROOM FOR FOREIGN GAMES & GAME PLAY INNOVATION
• FRONT RUNNER IN F2P MONETISATION
• VERY COMPLEX MARKET - NOT A LOW HANGING FRUIT

5. THEY’VE ACTUALLY BUILT THE WALL
AND YOU SHOULD CONSIDER NOT TRYING TO GET IN ON YOUR OWN

6. KEEP AWAY FOREIGN BARBARIANS
#1: ONLY 100% CHINESE OWNED COMPANY WITH COMMERCIAL
PUBLISHING LICENSE CAN PUBLISH AND OPERATE GAMES
#2: EVERY GAME NEEDS TO GET GOVERNMENT APPROVAL
(PUBLICATION NUMBER) PRIOR TO PUBLISHING

7. EVER-CHANGING REGULATION
YOU NEED TO GO BY THE BOOK

8. GAME APPROVAL PROCESS
1. COPY RIGHT TRANSFER REGISTRATION
2. APPLICATION SUBMISSION
• PILE OF DOCUMENTS
• ‘GOD MODE’ APK, FULLY LOCALISED ACCORDING TO GAPP
REQUIREMENTS
3. FEEDBACK (IF ANY) AND RE-SUBMISSION ITERATIONS
ENTIRE PROCESS 3-4 MONTHS FOR FOREIGN GAMES

9. KEY REQUIREMENTS
• 100% CHINESE LANGUAGE (NO TRADITIONAL CHINESE EITHER)
• NO NON-FILTERED SOCIAL MEDIA
• ALL USER INPUT MUST BE FILTERED
• NO POLITICALLY SENSITIVE REFERENCES (FLAGS ETC)
• NO UNETHICAL CONTENT (STEALING, CHEATING)
• NO SEXUAL CONTENT OR EXESSIVE VIOLENCE
• REAL PERSON USER REGISTRATION
• GOTCHA RULES
• ETC. ETC.

10. CAN’T WE JUST DITCH THE RULES?
• ANDROID: VERY DIFFICULT & HIGHLY RISKY
• IOS: TECHNICALLY POSSIBLE
• RISK: STORE REMOVAL, BLACK-LISTING
• AT LEAST YOU SHOULD APPLY FOR PUBLICATION NUMBER FOR
ANY GAME PUBLISHED IN CHINA IOS AFTER JULY 1, 2016

11. 土豆logo（带slogan，需在土豆市场部指导下使用该LOGO）
不带slogan组合
Pantone 021 C
Pantone 1495 C
聚乐游戏WWW.JOLOPLAY.COM
MYGAMEZ SINGLE SDK PUBLISHING PLATFORM

12. Thank you!
Lets seize the huge opportunities in
Chinese mobile game market together!