China - The Good, the Bad and the Ugly (White Nights Conference Helsinki 2016)

1. We make mobile game
publishing in China easy!
Winter Nights Helsinki 2016

2. • Publisher of foreign mobile games in China
• Shanghai, Tianjin, Taipei, Pori, Vancouver,
Kuala Lumpur
• First publisher with the Single SDK
publishing model for China Android
MyGamez in brief

3. China
the Good, the Bad and the Ugly

4. China - the Good

5. mobile games market
globally
#1

6. • Spending money
• Decent devices
• Gaming crazy
• Connected
Android players are good!

7. Big demand
for foreign
games

10. China - the Bad

11. • Regulation is… weird?
• Dozens of Android stores to cover
• Billing is a head ache: SDKs
• Game stores are demanding
• Ads - it’s complicated
• No Facebook replacement
• Lot of device models to cover

12. 20%
20%
30%
30%
24%
24%
48%
5%
More hands sharing the pie
Billing
Distribution
channel
Publisher
Game
developer

13. China - the Ugly

14. •Copy right = right to copy
•Business culture is different

15. Big workload + long time to
market + small revenue share + no
ad revenues + highly competitive
market = high risk

16. How MyGamez can help?

17. Risk & hassle minimized
MySDK
TM
土豆logo（带slogan，需在土豆市场部指导下使用该LOGO）
不带slogan组合
聚乐游戏WWW.JOLOPLAY.COM
Pantone 021 C
Pantone 1495 C
• Only one SDK integration
• Time to market: 1-2
months
• Strong marketing, proven
results
• Fair business model

18. Thank you!
Mikael Leinonen, CEO
mikael@mygamez.com