Riyaad Minty is the Head of Social Media at Al Jazeera Media Network. He discusses how traditional media organizations can take social media to the next level by becoming content producers across online, TV, radio and print platforms. Minty also talks about using crowd-sourcing to make sense of large amounts of information and noise by adding context for accurate reporting. He advocates for strategies like live-streaming, live blogs, driving traffic from social media platforms, and engaging audiences through "micro reporting" to build trust.

1. Taking social media to
the next level
Riyaad Minty
Head of Social Media
Al Jazeera Media Network
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2. Riyaad Minty (riyaadm.com)
Head of Social Media, Al Jazeera
@riy on twitter
gtalk: riyaad.minty@gmail.com

3. Al Jazeera Media Network
1. Al Jazeera Arabic
2. Al Jazeera English
3. Al Jazeera Turk
4. Al Jazeera Balkans
5. Al Jazeera Mubashr (Mubashr Misr)
6. Al Jazeera Documentary
7. Al Jazeera Sports
8. Al Jazeera Training Center
9. Al Jazeera Research Center
10. Al Jazeera ……
Flickr: Mohamed Nanabhay

4. How do we begin to deal with this?

5. Johan Larrson flickr
kidperez flickr
How do we begin to deal with this?

7. Crisis of Relevance

8. Trust People Trust People
Flickr: Thomas Hawk

9. New(s) Ecosystem

10. Current Challenge
Online TV Radio Print
News

11. We should be…
Content Producers
Online TV Radio Print

12. Participatory Culture A Virtuous Circle

13. New(s)Gathering
New(s) Engagement

14. 1. New(s)Gathering

15. Traditional News Wires

16. New(s) Wires

17. Crowd-Sourcing

18. Impact

19. Making Sense of it All…
(information – noise) + context
= accurate reporting

20. 2. New(s) Engagement

22. The Revolution was
televised….
…You were just watching
the wrong channel

23. Live Streaming

24. Live Blog (24h dedicated coverage)

25. Going to our audience

26. “Micro Reporting”

27. Driving the conversation

28. Most tweeted link
http://aje.me/ajelive

29. Facebook Livestream

30. YouTube Livestream

31. Driving traffic….

32. Referrals

33. Why…?

34. Trust People Trust People
Flickr: Thomas Hawk

35. but...

38. even if its only
140 characters at a time.

39. Questions?
Riyaad Minty (riyaadm.com)
Head of Social Media, Al Jazeera
@riy on twitter
gtalk: riyaad.minty@gmail.com