A classroom project to design wayfinding signages for Raviwar Peth, Pune- A marketplace. This file includes research analysis and designs

1. 1
R A V I W A R P E T H
Roshni rana
Urvi Kotasthane
Heena Barhate
Vaishnavi Patil
Vrushali Landge
Wayfinding
Project by:

2. 2 3
Contents.
Brief
Selection of Space
About Raviwar Peth
First Visit- Understanding the Space
-the route
-observations--scope of design intervention
Personality of Raviwar Peth
Second Visit- Analysis of Space
-the route
-analysis -- breakdown of the space
(roads)
-- primary research
-- existing signage study
SWOT analysis of the space
User Study and Analysis
Categorisation of spacial elements
-- zoning of the space
-- breakdown of imp. roads, paths, chowks
Third Visit- Insight
Project by : Roshni Rana
Heena Barhate
Urvi Kotasthane
Vishnavi Patil
Vrushali Landge
Mentores : Prof. Rajendra Thakrey
Sumit Patel sir
-- further insight of space
Possible Strategies and Concepts
Types of signage
-content development -- textual information
-- graphic information
Decision points
Schematic Wayfinding and user testing
Typography, Layouting, Colour
Form and Structure
-Material and ergonomics
Digital Mockups
Prototyping

3. 4 5
Brief.
Selection of space.
Peths.
To analysie and understand a space and the
interaction between people and space to further
analyse and design the wafinding system in the
area.
The was selected keeping in mind the following:
1) Need for a wayfinding intervention
2) Learning opportunity through the process and the challenges it
posesses.
Having experienced the need, one of the first thoughts in all our five
brains was need for a good signage in the city markets.
Ravivar Peth, being consistently busy with all the paddlers, and
the vehicles, could absolutely use a proper orientational map and
directional and identification signage for simplifying the complexities
prevailing in ravivar peth, being a cultural mall and also controlling
the traffic.
Peth, in the Marathi language, is a general locality in the city of Pune. Up to seventeen peths are
located in central Pune, and were mostly established during Maratha and Peshwa rule in the 17th-
19th century AD. Seven of them are named after the days of the week in Marathi: traders and
craftsmen in a given locality take a day off on the day their locality is named after.
Pune, a very small place in ancient times had people stay around the present Mahatama Phule
Mandai and Shaniwar Wada. Peths are considered to be the cultural heart of Pune. The central
market place in the olden day, even today the area attracts a huge crowd everyday. The peths have
guarded the culture and the charm of the old pune city.
Establised for over decades and tested by time, the markets are extremely resourseful. There is a
shop for your every need, shops that offer things you never knew you wanted! The problem is
1) people are not aware about how resourseful these markets are.
2) or even if they do, arriving here and shopping is a task The convenience and attraction of malls
and online markets have overshadowed the resoursefulness of the markets.
The peths belong to a Pune of the older times and can get pretty confusing if one does not know
how to navigate through the web of lanes.

4. 6 7
About Raviwar Peth.
HISTORY
- Raviwar Peth was originally called Malkapur.
- Shops and lanes were organised according to selling goods.
- The main streets were Moti Chowk for pearls, Saraf Ali for money
changers, Bohri Ali for hardware, Kapad Ganj for cloth.
- A commercial Peth, densely populated by different castes and
communities.
GEOGRAPHY
Raviwar peth is a vertical pice of land situated in the vicinity of shaniwar
wada. It has 4 main roads running horizontally and 3 vertically. The
horizontal roads virtually divide the area into three parts.
Clustured market areas dominate parts of the Peth and the rest is
residential area housing variety of communities.
- A web of narrow lanes and and wide street.
-An affluent business centre, heavy trading activities
-Still houses a diverse nature of culture and lifestyles
-Most built structures are old and of the same height. They face the street
and have narrow entrances.
-Presence of street vendors & hawkers is a major charachteristic feature.
MODERN DAY SCENARIO

5. 8 9
Users before Designers
Understanding the space
Our first visit to Raviwar Peth was physically and mentally taxing as we
had absolutely no clue what we were doing. We went in as users of the
space, generally exploring. Slaves of google maps, we did not even realise
when we entered Raviwar Peth. Only when we noticed the addresses
on shop boards did we accept that we were in. Following google maps
at every step, we entered Raviwar Peth through a lane that seemed to
be just hardware shops. ‘Oh! Is this Bohri Ali!” Shops on our left were in
Raviwar Peth and shops on our right were in Budhwar Peth.Continuing
straight ahead, we stumbled across many chowks, took lefts and rights
and totally forgot how we were walking.
We reached a bustling area jam packed with shops, clothes, people,
vehicles, street vendors, hath-gaadis, heat, humidity, cows, goats, dogs,
thelas, wires and cables and two girls enjoying kulfis, sitting bang in the
middle of the road on their parked scooter. This was the Rameshwar
chowk where the Budhwar peth, Raviwar peth and the shukrawar peth
meet and all shops have confusing adresseses
Analysis of the
route during
our visit. For
an better initial
understanding &
categorisation of
the place.
First visit
Slaves of google maps

6. 10 11
-Diversity
-- In terms of people:
The area is home to marathi, muslim, bohri, sikh, bengali and gujrati
communities.The bohri community dominates the hardware market,
the bengali community are involved in the art of die-cut and jewellery
production. Similarly each community setteled more or less has been
predominant in one category of market.
--In terms of architecture:
Ravivar peth hosts a lot of religious centres for all communities present.
These contribute to the look and feel of the locality along with elements of
the old traditional buildings. Eg : the jaalis of Bohri Ally are different from
the maharashtrian jaalis.
Also, buildings of over 5-6 decades stand next to newly made concrete
buildings.
KEY OBSERVATIONS
-Physical Congestion
--Narrow lanes (too narrow for four wheelers)
--Street hawkers
--Parking on the roads
--Slow moving pedestrians
-Visual Clutter
--Contributing factors to clutter at eye level are
shop sign boards with variery of colours, the
objects displayed outside the shops,
constant movement and activity.
-Need for signage
--To understand the network of lanes for a
mindful navigation
--To know what all the market has to offer
--To not be overwhelmed by the unknown and
bustling space
-Multiple entry and exit points making it hard to orient oneself
Being an open market space, the area borders are not demarketed
-No uniformity in shop addresses
Due to change in nomenclature of roads and even areas, over the years.

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Brisk/ Fast-pacedHealter-Skelter
Bustling
Personality of
Raviwarpeth
Dynamic Sensorial

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पुणेरी FolksyRustic EstablishedColourfulCulturally heterogenous
Cultural Mall

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Analysis & breakdown of
space
Second visit
“ Our second visit to Raviwar Peth was much more organized as compared
to our first one. We could identify where we were in the larger system. We
entered in from Phadke Haud Chowk, Kasba Peth; and walked along the
length from North to South. We spent a while looking for Bora Hospital to
realise we had crossed it without noticing. “Not to self- no identification
signage here”. We crossed over to the other side, walking through the
crazy bustling area we had noted the last time. The dense market space
didn’t scare us anymore, confidently navigating through, we stopped and
even shopped a bit! Keenly listening to whatever was happening around
us and also talking to people, we realised that some people walked in with
clear objectives while some went around asking, some even knew what
they wanted to shop but had no particular shop in mind. While we were
comfortable in the space we still were unable to orient ourselves in the
larger system. Making our way out of the market, we walked through the
plastic galli and came to Bohri Ali again. Exiting Raviwar Peth, we headed
out for a small snack and a pat on our backs!”
Analysis of the
route during
our visit. For
an better initial
understanding &
categorisation of
the place.
Mirza Galib rd
VISUAL UNDERSTANDING OF THE AREA ;
such as when we entered kapadganj, we just knew we were here
because the color of the street changed drastically, in respect to
other market area like Bohri Ali, where we found that the area
had a distinct greyish tone to it due to the availability of plastic
products. That acted as the main distinguisher for us.
Bohri ally
Kapad Ganj

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DISTRICT
EDGE
These create a boundary between two or more
regions. The element is not as strong as paths,
but for observers it is an important character in
organizing features.
Eg : On the south an arch markes the edge of
raviwar peth. But the area has lacks a presence
of strong edges and has multiple entry points
(Kevin Lynch-
Image of the City)
The 5 qualities of a space that help in building a
mental image of it when once experienced
Groups of urban landscapes that have a similar
or common character, which observers could
mentally experience ‘inside of’.
Eg : The inside of peth area v/s inside of camp or
Pune cantonment area. However due to lack of
visible edges it become difficult to draw raviwar
peth from its adjecent peth. They all morph into
one another.
PATH
NODES
LANDMARKS
The most legible element in the city image, the
observer walks along the linear formof roads,
footpaths etc. It creates a relation among other
elements.
Observers experience the area while moving
through it. Peth areas are networks of paths.
Lanes in raviwar peth have characteristic
identificational elements like the house
architecture, types of shops, even colours Eg :
Bohri ally
Points of reference that simply defined a
physical object: signs, buildings, mountains.
Raviwar peth is dotted with religious centres
that act as landmarks. Eg : Tamboli Masjid
Nodes are points; they can be an intersections
or junctions between paths. It breaks the
linearity of paths movement.
Eg : All chowks

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ZONING OF THE SPACE, DIFFERENCIATING ELEMENTS OF SPACE
Map of Raviwar peth
N
Main roads in Raviwar peth
JedhePrasadRd
Laxmi Rd
Mirza Galib Rd
Ganesh Rd
MoulanaAbdulKalamRd
MaharanaPratapRd
Mahatma Phule Rd
3 main vertical and 4
horizontal main roads.
Each a one way to regulate
traffic. The sub roads and
lanes connect these.
Jedhe Prasad Road (Bohri Ally)
- Perpendicular to Laxmi Road
- One way that leads north, out of raviwar peth
- Selling hardware, paint and jewellery.
- Jewellery shops attract less general public; most
trees and best preserved sidewalks.
- Hardware shops (Bohri ally) attract more
general public; no trees and sidewalks overtaken
by parking.
- Morphs into bagade road beyond sonya maruti
chowk
Laxmi Road
- Perpendicular to Bohri Ali
- Is a main road, vehicles pass on this road
- Miscelaneous shops including eateries,
jewellery, modern clothing shops, etc.
- Busy road
- Bus stops, rickshaw stands, Raviwar Peth
Police station
Ganesh Road
- Marks the nothern edge of the area.
- A major road that leads to shaniwar wada
- Has a more urban feel
Mahatma Phule Road
- An extension of mandai.
- Has religious centres, cateres and even halls
Maharana Pratap Road
- Perpendicular to Laxmi Road
- Mostly residential with few banks, hardware
shops, garages and bakeries.
- One way that leads north, out of raviwar peth
- The infamous Dulya maruti mandir in bang in
the middle of this road’s intersection with laxmi
road
Moulana Abdul Kalam Azad Road
- Perpendicular to Laxmi Road
- One way down south that leads into raviwar
peth
- Hosts textile and hardware shops.
-attracts general crowd.
-Leads straight to Kapad Ganj
Mirza Galib Road
- Parallel to Laxmi Road
- Highly influenced by Mandai, extension of it
- Vegetable and fruit vendors
- Difficult to walk around
- Symbiosis between street vendors and shops
(vendors sell raw ingredients and shops sell
spices, pots, pans, etc.)
MAJOR ROADS IN RAVIWAR PETH

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Maulana abdul kala
road beyond a chowk
morphs into Khinsara
path (Same continuous
physical road having 2
diff. names)
Paths of Raviwar pethRoads of Raviwar peth
Roads are refered to
as “path, marg, ally and
roads” in here. And are
named after a person
of significance or after
the neares temple/
mosque etc.
Chowks of Raviwar peth Utilities in Raviwar peth
Not all intersections are
named. Google only shows
the ones on the border of
the peth.

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Zoning of market
categories in Raviwar peth
Based on density of shops
of a particular commodity
in that area
Why zoning?
The markets in peth are very organised. Special areas where one can find everything related to a
particular commodity/service eg: Plastic toys and containers, hardware, pottery, printing etc.
Putting this on the map will better the experience of navigating through and orienting oneself in
the space.
“Google tells how one can go to Raviwar peth but not why one should”
Map aquired from local
police station :
-Shows the area under
the Raviwar peth police
chowki. The area is decided
according to population
density (40,000 people).
-Every building residential
and commercial building
denoted by the municipality
number.
-Only and all religious
centers marked
Shops on either side of
the lane of bohri ally have
different shop addresses
Shops in Laxmi Narayan market have both
raviwarpeth and shukrawar peth written on
their boards . some years the edge of the
district of raviwarpeth was redefined
UNDERSTANDING EXISTING SIGNAGE
-Exsisting signages are by Pune Municipal
corporation. Some installed under the Adwitiya
Pune scheme.
Types of signage:
Identificational, Directional and Regulatory

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FORM, COLOUR, TYPE
- A simple rectangular form,
cerulean blue with white
text used for city signage,
text in typeace - Mukta
Although there is a
standard format, many
other signages installed by
a political party and local
communities are put up.
- Installed at a height of
about 6-7 ft and some
even lower on already
poles.
- With soo much visual
clutter and movement at
and below eye level, the
signage gets merged with
the background.
Same sign,
different colour
and format
installed at
same location
CONTENT
-Important and unimportant
landmarks are marked. Eg,
Small mandirs, trusts)
-The signage is influenced
by different trusts and
dharmashalas and community
centres.
eg., Lalmahal shivchitra srushti
trust replaces shaniwarwada
or lalmahal itself.
-No utilities are marked
The numerous chowks, roads
and landmarks together are
confusing in terms of what one
should remember and refer to
while navigating.
- Very often
overlapped
by a thela
gaadi, a
politician’s
banner,
bent behind
a tree etc
Othersigns
Board in bengali
in lonaar ally

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“The aim of our third visit to Raviwar Peth was to explore the areas we
hadn’t touched upon, finding out the names of certain chowks, ( the
names of which were not on Google) and to find spots where we could
put up signages. We split up into two groups, one handling the North
and one the South. The North team did a canvassing of areas in the very
Northeast and a bit of the outer area. They found unnamed chowks, got
a better understanding of the roads and smaller gallis and studied the
existing roads and chowks to greater depth. The South team canvassed
the Southwestern region discovering a new category of market called
Bhande Alli and also got scared and lost when they walked into a fully
Muslim settlement. This time around we went in the evening so we also
came across a lot of street vendors and food carts, also studying the
lighting provisions in the area. We also observed the one-way traffic and
other rules. Understood the hamaal system. Every hamaal is employed
by nearby 20 shops and he moves around all the stock from one place to
another throughout the day. A more constructive and quick visit, we were
satisfied with all levels of information we had to gather.”
Third visit
Filling in the missed
information
Strength
- diverse nature of this place
- co-ordinative and helpful people.
- well categorised shopping areas.
- cultural mall, rich in heritage.
- wholesale market.
- painted shutters attract visitors.
- Inclusive,
- Very inclusive
Opportunities
- in close viscinity to old Pune and other peth
areas.
- multiple entrances and exits.
- very lively during festivals.
- lot’s of religious centers
Threats
- getting lost or robbed.
- accident prone area.
- risky for kids.
Weakness
- identification; don’t know if one has entered
Raviwar Peth.
- no consistency in nomenclature of shops.
- lot’s of visual clutter.
- scope of vision is very restricted. - lot of
congestion of people creates confussion.
- chowks are very close to each other but
differently named.
- location of utilities is unknown.
- walking distance and time is unknown.
- no orientational details.
- unnecessary vehicular traffic creates conjestion
SWOT ANALYSIS OF THE SPACE

16. 30 31
Stakeholders of the space -Rickshaw walas
-Goods Suppliers
-Passerbys
Punekars from peths,
Bohri community,
muslims, sikhs among
others.
Owners of Big shops
and/or Small Shops
Elderly/ Younger
generation owners.
Motor
By tempos Cart-pullers
Pedestrians
General age group -
30 to 55 years.
-KapadGanj
(mixed crowd: women/
Family)
-Bohri Ally
(Less crowded as
compared to Kapad
Ganj)
-Other shopkeepers
buying from Wholesale
stores. Usually in areas
like Lonaar Ally and
Grocery market of Mirza
Galib road.
Heritage Walks
Occasional Visitors
(foreigners, for
photography,
Students)
In most need of
wayfinding assitance
Passerbys may need
signages most out of 3.
Most well versed with
the area
Most extensive users of
the space and of varied
nature.
On thelas, sitting on
the street etc.
SHOPPERSTRANSIT RESIDENTSSHOPKEEPERSSTREET
VENDORS
EXPLORERS
Well versed with the
area
Well versed with the
area

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PERSONA STUDY
Rashmi Kulkarni (Shopper)
Age : 26 yrs
B.Com Graduate student
From a maharashtrisn family
Resident of Kothrud, Pune
Was wearing western clothing and
conversed in english with us.
Visiting Kapadganj, raviwar peth,
accompanied by her friend, to shop for a
friend’s wedding ; Rashmi’s aim of shopping
was defined but the shop wasn’t. She parked
her two wheeler at Shaniwar wada and took
a rickshaw to come inside Raviwar Peth. Had
knowledge of Kapadganj through a contact
and was seraching in different shops for the
best clothes.
Deepak (Delivery of goods)
Age : 35 yrs
Non-marathi speaking
Was navigating on a two wheeler and was
delivering goods to a particular shop.
Stuck confused at govind halwai chowk as to
where the shop was. He was aware that the
shop was somewhere nearby but did not
know exactly where.The only reference he
had was a piece of paper with the name of
the shop scribbled on it. Being illiterate he
could not read it and was asking around for
help.
On being guided by a man, who asked him
to go down the road and take a right...he
confirmed what right and left means. He
seemed lost and overwhelmed.
Shanta Kaku (Resident)
Age : 40 yrs
A mother and a homemaker
Resident of Lonaar Ally for the past 20 years
and has lived her whole life in the peth area.
She was extremely well versed with the
whole of peth area. Her routine included
home duties and managing a grocery store
out of her house in Lonaar ally. In the
evening she visits a ganpati temple right
next door and passes her time with her
friends.
On asking whether the activity of shoppers
disturb her, she replied that lonaar ally
is considerably calm and hardly any four
wheelers enter.
Rani Gilda (Shop)
Age : 43 yrs
A mother and a homemaker
Lives in aundh.
Visits Raviwar Peth to stock up house
supplies in bulk. Usually travels by Rickshaw
or personal four wheeler till Mirza gallib
road, inside of Raviwar Peth. She has fixed,
trusted shops that she visits to buy in
wholesale. Over the period has developed
an understanding of the space.

18. 34 35
Parmeshwar bhai (shop-owner)
Age : 50+ yrs
Owned a wholesale shop of waterguns,
pistons and pichkaris in Laxminarayan
Market.
He lived nearby and opened his shop at 9
everyday. His major sell is in bulk to other
retail stores throughout Maharashtra.
Throughout the day he supervises activities
of loading, unloading and tallying of his
stock. He sends the stocks that is to be
transported elsewhere to the nearby
marketyard in Ganesh Peth in Tempos and
through Hamaalwalas.
Mr. Parmeshwar complained about the
narrow streets and managing the crowd
throughout the activities.
Manda Bai
Age : 60 yrs
A street vendor
Manda Bai sold green vegetables on Mirza
Galib Rd. She sat on the street on a fixed
spot everyday around 6 in the evening to
sell her greens.
Many street vendors selling perrishables
and daily consumerables stated setting up
thier sale at around 6 pm.
Along with them many roadside eatires and
thelas also spring up.
Taregt Users
&
SHOPPERS
Primary Users
EXPLORERS
ppl in TRANSIT
Secondary Users
Raviwar peth is a market area and hence
caters to the shoppers. Their experience in the
space affects the reputation of the market. The
problem is
1) people are not aware about how resourseful
these markets are.
2) or even if they do, arriving here and shopping
is a task The convenience and attraction of malls
and online markets have overshadowed the
resoursefulness of the markets.
We cannot control who refers a public signage.
But it is designed, keeping in mind the ones
who would be using and/or needing it the most;
while keeping in mind all the stakeholders
A good design should allow navigation flow.
Accept, allow, include unintended behaviours.

19. 36 37
Target Users’ Analysis
-Average Age Group: 25-55
-Frequency: Every 2-3 months, specially during
festive season
-Purpose Of visit: Shopping ( wholesale,
Grocery, Leisure),
-Mode of transport: Two wheelers, rickshaws,
Park Half way and walk
-53% People visit nearby places like mandaii
and tulsi baug when they visit Raviwar Peth.
PAIN POINTS

20. 38 39
We divided our Target audience into two categories:
A market place being an open area there are
no concrete circulation patterns. We structured
our user behaviour into broad categories and
imagined scenarios
How users search/ browse on the internet for
information. A person constantly changes his/
her search terms based on the latest feedback
recieved. This is called berry picking.
Primary
Target
Audience
Know What
to buy
1
1
0
0
0
1
0
1
1
0
Know How/
Where to buy
Goal Defined
Shopper
Explorative
Searching
Explorative
Browsing
know what they want but don’t
know the ways or means of
achieving it
(Broad Area of Interest)
Do not know what they are
looking for
Searching Browsing
Goal Defined
shopper
User behaviour
Explorative
shopper
Comfortably lost
Anxiety
Discovery
Known/ Familiar
-Circulation patterns do not influence the decision
points. A person need not be guided at every step in a
market place. He/ She can get “comfortably lost”- wander
about and involve in the very engaging act of shopping- in
the space. The signage makes sure if needed one can search
for and find their way easily.
Unknown/ Unfamiliar
FoundLost
Creativity
Validity
Memory Ba
sed
Com
for
t Based
Tim
e
B
ased
System
Ba
sed

21. 40 41
An arch at the start of the road with the name of the road written on it.
Colour coding the light poles or lamps with different colour for
different light poles so Identification of the place becomes.
Similar to the above, Colour coding the footpath according to the roads
or the place.
Colour coding the shop sign boards (the most visible element) in the
colour of the area it is in (ref. orientational map.)
Stickers depicting which area you are in, So identification becomes easy.
And stickers in small roads or gallis, directing the nearest main road. The
Stickers can be placed on the light poles. A person will see them once or
twice and then look for them automatically.
Giving Directions of the main road in small gallis is important because
people usually get lost in these small gallis.
For identification of place from a distance, Hydrogen filled balloons can
be placed. Evry peth can have a balloon. Will help understand the larger
picture
Another concept was to put signage and give an overall idea of the
area by placing the map at the bus stops. But this system will only be
applicable for main roads where the bus stops are there!
Hanging signage: This kind of signage/Identification of place will be
identified from far away and will be hung above the roads through a
connecting strings/wires joining two buildings.
Flippable signage: This concept can be used in the system in which
there is a time slot for pedestrians and motor vehicles. This System will
ensure less traffic of vehicles and ease for walking on roads
Signage made of wireframes.
In Raviwar Peth, There are a lot of roads, paths, and chowks which
creates some confusion while giving direction to someone. We
Considered Numbering the minor lanes and paths (instead of long
confusing names) for ease.
Example : 4A, 4B
But the existing chowks and roads are named and remembered
because of culture and emotions of the people.
A huge part of the problem is people entering small gallis with their
motor vehicles even when they can walk the small distance. Proposing
timings for “ban of 4 wheelers in certain areas like kapadganj”
and mentioning the walikng distance and nearby parkings.
The challenge here addressing the residential and good suplier vehical
movement
Possible solutions

22. 42 43
Way-finding signages
in the existing system
Signages high on poles
TypesofSignages
Provides an understanding ; tells “why“, “how” and “what”. Zoning ( of
information ) help understand why the need of want to be in that place
and help understand space better.
WHY ORIENTATION MAP IS IMPORTANT IN PETH
AREAS
- In the presence of bustling crowd and among
unknown/ lesser knows lanes, one has a fear of
being lost or carried off. Hence not just knowlegde,
but and understanding of the area is necessary
- The nature of this activity (shopping) is such that
one often drifts off into the place.
- Orientational map helps create a mental picture
of the space thus aiding to better experience while
navigating
WHY NO INFORMATIONAL SIGNAGES
- In an area as crammed as Raviwar peth, the area a sign board can take is
also limited. Huge chunks of text are not ideal
- We do not want people stopping in between the road, to read. Because
here if one stops, 5 people pause behind him/her.
- If some heritage/ historical information has to be put, we have an option
of adding a QR code by the identificational signages that opens up in an
app extensively about the peth
- We are catering to raviwar peth as a market (for the huge commercial
activities) and not as a cultural hub.
Provides with direct information w.r.t geography. Tells “what”. What is this
place called
Gives knowledge of “how”.
How to get/out of a place. And its its guiding from one place to the next, it
will tell “what” place it is.
Providing a system
change like colour
coding of shop
boards etc
&
Solution in the
existing order
of things

23. 44 45
Zoning-New/First time Visitors
-Less Frequent Visitors
-Explorative shoppers
-Regular/Frequent Visitors
-Shop Owners, Traders
-Goal defined shoppers
Washrooms, ATMs,
Hospitals, Bus Stops,
Medicals
According to market
categories
Utilities
WHO BENEFITS THE MOST FROM THE PARTICULAR SIGNAGE DECIDING CONTENT FOR ALL SIGNAGE TYPES

24. 46 47
Schematictesting

25. 48 49
Content for directional signage at each major
chowk and subsequently what information
goes on the adjecent/ nearby decision points
Basic content sketch
ORIENTATIONAL SIGNAGE
- Orientational Map of Raviwar peth
- Identification of the chowk it is placed in
- Adjecent peths
- Zoning of markets
- “Where I am” w.r.t the peth
- Main roads of the entire peth and sub roads of
area around where this particular map is placed.
- Prominant landmarks and chowks
- Utilities
- Key
DIRECTIONAL SIGNAGE
- Identification of the chowk it is placed in
- Roads and landmarks with arrows
- Utilities (through icons)
- Walking distance
MINI DIRECTIONAL SIGNAGE
- Nearest landmark or famous area
- Arrow
REGULATORY SIGNAGE
- Nearest landmark or famous area
- Arrow

26. 50 51
Decisionpoints
MINI DIRECTIONAL SIGNAGES
Orientaional Signage
Directional signage
Regulatory signage
m
ajororientational
m
ap
on
pole
pedestrians fr pedestrians from om
ever everyw ywhere here
orientational map orientational map
showing full showing full
Ra Ravivar P vivar Peth eth
Shubhanshu Shubhanshu
poli police cestatio station n
Lal Bahdur Lal Bahdur
Shastri Chow Shastri Chowk k
Ramesh Rameshwar war
Chow Chowk k
So Sony nya Maruti a Maruti
Chow Chowk k
Bhagwan Bhagwan
Ad Adinat inath h
Chow Chowk k
Ta Tambol mboli i
Chow Chowk k
Duly Dulya Maruti a Maruti
Chow Chowk k
Moti Ch Moti Chow owk k
Phadk Phadke e
Haud Haud
Chow Chowk k
Mirza Ghalib Mirza Ghalib
Chow Chowk k
Go Govind vind
Halwai Halwai
Chow Chowk k
HumzaKhan HumzaKhan
Chow Chowk k
Va Vajr jradehi adehi
Chow Chowk k
Va Vallabhacha llabhachary rya a
Chow Chowk k
Daruwala Pul Daruwala Pul
Chow Chowk k
Fu Fulwala lwala
Chow Chowk kKasturi Kasturi
Chow Chowk k
Factors influencing our
decision points
-Circulation patterns do not influence the decision points.
A person need not be guided at every step in a market place. He/ She can
get “comfortably lost” in the space. The signage makes sure if needed one
can search for and find their way easily. Hence the signages are more or
less equally distributed geographically based on need in space
-Traffic flow (one way, only pedestrians, etc)
Primarily looking at the complexity of the decision point itself (e.g., the
number of roads converging, pedestrine or motor heavy region etc
-Temporal constraints depend on the mode of travel; for example,
pedestrians usually have more time during spatio-temporal decision
situations than car drivers, so orientation maps will primarily be
used by pedestrians only as they would naturally have more time to
dwell on the information available.
-Placement of orientation map with respect to the geographical
space. We have the freedom of rotating the map on our phones to
allign with our surroundings and the dierection we face. This will result
in some maps looking different than the others but will help in faster
understanding of space
-Understanding if the exsisting space allows a big enough orientational
map and what its visibility will be.
The mini directional signage will only show an
famous location (be it an area or a landmark)
nearby.
These mini directional signages will be placed in
small gallis in the interiors that are residential.
Wandering off into the very quet and intimate
residential areas, especially in the evenings is
not a pleasent experience.
Kapad ganj
Residential

27. 52 53
A Bilingual Signage, looking after both the local
people, as well as new visitors; who are our
target audience.
- The font is uniform, formal.
- Not a very stylised font with an equal stress and open counters.
- Good legibility of letters.
- Ascenders are not very high, helps avoid intermingling of ascenders and
decenders of two rows.
- Almost all the counters are of similar size.
FONT YANTRAMANAV
1. Mukta
2. Jaldi
3. Yantramanav
3. Hind
DesignDecisions

28. 54 55
Matured
Puneri
Traditional
Not religiously/
politically associated
Muted
In areas where decade old
community settlements
exist using a yellow
orrange or green etc could
induce unwanted reactions
Will not disturb the
content. A good base for
colourful zoning. and a
good contrast with white
Colours for Orientational Map
Eg: Budhwar peth coloursEg: Budhwar peth colours
Raviwar peth Raviwar peth
Colours for Directional Map
- Base colour remains the same through all
signages of all peth areas.
- The accent colour can change according to the
peth.
- White is used for content
- Base colour remains the same through all
signages of all peth areas amtching to the
directional signage
- The colours for the zoning of markets is done
using colours and icons (further elaborated)
The colours used for zoning are in sync with the
accent colour in directional signages.
-These colours are different yet harmonious.
These colours help in “differenciation” and need
not have a recall value.
-These area zoning colours can be changed with
the peth we address
- White is used for content and red for utilities
#56283f
COLOUR
COLOURSCHEMES

29. 56 57
DESIGNING THE ORIENTATIONAL MAP
- The main aim of the
orientational map is to
provide a representation
of the geographical area
and to provide information
about the market
categories.
-Representing 7-8 categories of markets.
Idea was to show overlapping colours to
represent merging of markets.
challenges:
the overlapping colours create new hues that
confuse. Not very visible
-Making the representation more accurate and
fluid.
challeges:
colours not very distinguishable.
text wont be visible
-Although more prominant on one region the
market is not restricted to that region only.
showing even small clusters of the eg hard ware
market with yellow pixels
Good way of getting accurate
challeges:
very chaotic. Other information like roades etc
will not be visibleInspirational Board

30. 58 59
-colour variations
- Although the roads are very visible white on
dark. the dark colour path is at risk of scratches
and vandalism
-Marking the nearby districts with the colour of
the mrket category.
This wat all information: zoning, rd names and
etc is not overlapped.
-Colour variation.
- Residential area to fuse with background
colour
- Earthy yet distinguishable colours
-The constant problem until now was too many
colours!
8-9 colours cannot be used for just one peth, if
the system is to be expanded into all peths.
- Segregating the map into upper, middle and
lower and then mentioning what all one may get
here. This way the colours dont over whelm the
other information
- Colouring the lanes was and ideal options.
-Neat
Challenges:
missing out on the underlying principle of the
design that is nudging people to walk around.
In the adjecent map, three kinds of rds are
shown that easily tell us the type of road it is; a
galli, a big road etc
- Using colour only to differenciate the markets
from the residential areas.
-The entire peth having one colour.
- The labeling takes up a lot of space

31. 60 61
COLOURS:
- Different yet harmoneous colours that represent a region of the peth.
- This combination of three colours can change according to the peth
- Pastel colours used so that they are not overpowring yet have a dense hue
- Even if the colours fade over time the icons will help identify the markets.
ICONS:
- The representation of markets is aided by colour but id denoted by icons
- Then why have 3 colours instead of one? To easily associate the cluster
of market to that particular part of the peth say middle part.
- Colours help in grasping the information faster
-Further for establishing more order, the shop signages of that area can
take on that colou
- Icons over numbers for easier association for even the illiterate and
different cultures
BACKGROUND COLOUR:
- A light grey used
- The icons are placed in circles of white so they don’t merge with the
background and pop
CONTENT:
-Main roads throughout raviwar peth with the adjecent peths
- For this map (placed at sonya maruti) the near by sub roads of the
middle part are also marked.
- The roads are of three kinds - main roads, small rds and gallis
giving prior idea whether or not a vehicle can enter
LAYOUT:
- Landscape setting according to the map
- Categorisation of market information key provided right next to the
market.
ZONING:
- This market segmentation is based on the density of shops of a
particular kind (hardware) present in that region.
- It does not cover all the places where one may find hardware store but
of one ends up here he/she will definitely find hardware (whta the map
promises)
ORIENTING THE MAP TO GTHE GEOGRAPHICAL AREA
- Google a fluid platform allows us to rotate the map to allign with the
direction one is facing in. This makes orienting self easier.
-Inverting the map at phadke haud chow which is the north western end
of raviwar peth (see 1st map) .
UTILITIES:
-All utilities to be marked in red. More colours would add to chaos.
SIZING:
- 34 Inches in height.
- Coupled with an identification board
Final Orientational Map

32. 62 63
FORM
Keeping in mind the complexity and crowded nature of Raviwar Peth, our options for the
form of our wayfinding were restricted.
It would make no sense to have complex or fancy collaterals, or even modern ones
because they wouldn’t compliment the space at all, which is already very visually
cluttered.
On the other hand, acknowledging the cultural and historical importance of the area was
also crucial.
The task on our hands was to design wayfinding that could also be expanded and
implemented into other peth areas, becoming a small part of city signage.
Decisions
1. A simple form as functionality was of utmost importance.
2. All signage boards with similar forms, for continuity in design language as well as
simplicity.
3. A set of 4 boards, for the different kinds of information to be displayed.
4. Directional, Orientational + Informational (with map), Identificational (oneword),
Directional + Identificational (two part signage.
5. Given the space restrictions, the form had to be vertical
Adapting patterns fron the
surroundings. A simple rectangular
form

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Final Form
Inspiration: Jaalis and windows.
Vertical form
Captures the cultural essence but
space wasted at top and bottom
Minimal in design
Easy to adapt
No corners / extra space will be
wasted due to straight side walls
Inspiration: Lord Ganesha. Pune city, especially
old Pune is known for the festival of Ganesh
chaturthi.
Cutouts may increase cost and may face
shortage of space for long names
Inspiration: Temples and window arches.
Decorative. The neck area may clutter the
written text

34. 66 67
Simple rectangle
A modern approach
Doe not focus on the cultural aspect
Inspiration: Window arches, Captures the
cultural essence works well with a vertical form.
Can be adapted into hanging banners for
signage (one of our proposed solutions)

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Final signage.
Underlying attributes of the design
- Placing the signage above the eye level
-Nudging people to walk
- Provide a way fro them to understand the
space better and thus be comfortable in it
- Keeping in mind the variety of cultures and
stakeholders
- Adaptable to other similar peth areas

36. 70 71
Arrows and layout COLOURS:
- Base colour remains the same.Although is the sam signage was to be
implemented in kasba peth, a different colour can be used
ICONS:
- All utility icons in the same colour- light yellow.
WALKING DISTANCE:
- A mention of walking distance to nudge people to walk to nearby places

37. 72 73
Final Signages

38. 74 75

39. 76 77
PLACEMENT AND ERGONOMICS
Extreme crowd and movement makes it hard for the sign boards to
be noticed. While walking in a crown a person’s vision is restricted
to a shorter distance.
Since this solution is to be implemented without any system
change, we looked for opportunities for installation within the
space. The area has a lot of light pole of various kinds which can
be used and if not poles can be installed without much disturbance
to the
surroundings
Decisions
1. Placing the sign boards above eye level.
2. Using poles to mount the signages.

40. 78 79

41. 80