Shall I become a UX, CX, IxD Designer?: Challenges and opportunities for professional development in this area Plática (corta) que impartí en Oracle Guadalajara - Oracle Design Day - Junio 18, 2019 --- talks by Sperientia: [studio+lab]® www.sperientia.com ---

1. Sperientia [studio+lab]
June 18th 2019 - Oracle Design
Víctor M. González, Ph.D.
User/Customer Experience
Research Expert
Director & Founder
Sperientia: [Studio+Lab]
@sperientia @vmgyg
victor.gonzalez@sperientia.com
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019
Photo by Jo Szczepanska on Unsplash
Shall I become a
UX, CX, IxD
Designer?
Challenges and
opportunities for
professional
development in this area

2. Sperientia [studio+lab]
A look at the history
of the Design of the
Experience (UX/CX/IxD) in
Mexico
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019

3. Sperientia [studio+lab]
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2018
About a decade ago

4. Sperientia [studio+lab]
Current State of UX
Design in Mexico:
consulting agencies,
groups, communities
and events
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2018

5. Sperientia [studio+lab]
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2018
agencies
groups
communities
events
Just between 2018 & 2019

6. Sperientia [studio+lab]
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019
Some challenges for
professional development
in the area of UX/CX/IxD
an organizational perspective

7. Sperientia [studio+lab]
• Where do I find them?
• How do I find them?
• Where do I put them?
• How do I make them grow?
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019
Challenges for professional development
in UX/CX/IxD - an organizational perspective
Photo by Nathan Dumlao on Unsplash

8. Sperientia [studio+lab]
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019
Photo by NESA by Makers on Unsplash
Challenges for professional development
in UX/CX/IxD - an organizational perspective
• Where do I find them?
• How do I find them?
• Where do I put them?
• How do I make them grow?

9. Sperientia [studio+lab]
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019
Photo by Austin Distel on Unsplash
Challenges for professional development
in UX/CX/IxD - an organizational perspective
• Where do I find them?
• How do I find them?
• Where do I put them?
• How do I make them grow?

10. Sperientia [studio+lab]
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019
Photo by Nikola Jovanovic on Unsplash
Challenges for professional development
in UX/CX/IxD - an organizational perspective
• Where do I find them?
• How do I find them?
• Where do I put them?
• How do I make them grow?

11. Sperientia [studio+lab]
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019
Opportunities for
professional development
in UX/CX/IxD
an individual perspective

12. Sperientia [studio+lab]
• the guild will establish its
standards
• the area of action is broad: both
internally and at the sector level
• the field of application expands
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019
Opportunities for professional
development on UX/CX/IxD – an individual perspective
Seis oficios gremiales: canteros, alfareros, mimbreros (cestería), panaderos, boteros y zapateros; en la
azulejería catalana.
Fuente: https://es.wikipedia.org/wiki/Gremio#/media/File:Gremios_(azulejos).JPG

13. Sperientia [studio+lab]
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019
Photo by Bernard Hermant on Unsplash
Opportunities for professional
development on UX/CX/IxD – an individual perspective
• the guild will establish its
standards
• the area of action is broad:
both internally and at the
sector level
• the field of application expands

14. Sperientia [studio+lab]
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019
Photo by Jan Antonin Kolar on Unsplash
Opportunities for professional
development on UX/CX/IxD – an individual perspective
• the guild will establish its
standards
• the area of action is broad: both
internally and at the sector level
• the field of application
expands

15. Sperientia [studio+lab]
• The space to build formative links between
academia and industry is very rich
• The UX professional can develop better in a
professional group and should prefer that
• Cities like Guadalajara are ideal for creating
professional development ecosystems in UX /
CX / IxD
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019
Conclusions

16. Sperientia [studio+lab]
Where do I learn more?
Medium/Newsletter Sperientia
www.sperientia.com
https://medium.com/@victormgonzalez
https://www.slideshare.net/VictorGonzalez11
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019

17. Sperientia [studio+lab]
June 18th 2019 - Oracle Design
Víctor M. González, Ph.D.
User/Customer Experience
Research Expert
Director & Founder
Sperientia: [Studio+Lab]
@sperientia @vmgyg
victor.gonzalez@sperientia.com
creado por Víctor M. González - victor.gonzalez@sperientia.com - todos los derechos reservados – copyright 2019
Photo by Jo Szczepanska on Unsplash
Shall I become a
UX, CX, IxD
Designer?
Challenges and
opportunities for
professional
development in this area