A study of bajaj finserv consumer durable loan procedure

1
A
Summer Internship Project Report On
“A STUDY OF BAJAJ FINSERV CONSUMER DURABLE LOAN
PROCEDURE”
AT
BAJAJ FINSERV Pvt. Ltd.
Submitted By
VESHANK KAMLE
Marketing MBA
Submitted to
SAVITRIBAI PHULE PUNE UNIVERSITY
In partial fulfillment of the requirement for the award of the degree of
Master in Business Administration
Under The Guidance of
Prof . Aniket Giri
KJ’S Educational Institute’s
TRINITY INSTITUTE OF MANAGEMENT & RESEARCH S.No 25 & 27, Pisoli ,
Near Yewalewadi , Near Bopdeo Ghat , Tal. Haveli , PUNE- 411048 (2021-2023)

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DECLARATION OF STUDENT
(CERTIFICATE OF ORIGINALITY/DECLARATION)
I hereby declare that the project titled on A STUDY OF BAJAJ FINSERV CONSUMER
DURABLE LOAN PROCEDURE “is an original piece of research work carried out by me under
the guidance & Supervision Prof. Aniket Giri. The Information has been collected from
Genuine & authentic Sources The work has been submitted in partial fulfillment of the
requirement for the award of degree of Master of Business Administration (MBA) to
Program of Savitribai Phule Pune University.
I have put all my sincere efforts in making this report.
Place: Pune, Maharashtra
Date:
Signature
Name of the student: Veshank Kamle

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ACKNOWLEDGEMENT
I take this opportunity as privilege to articulate my deep sense of gratefulness for their
timely help and positive encouragement. I take this opportunity as privilege to express
my deep sense of gratitude to Director, Dr. Preeti Sharma Trinity Institute of
Management & Research Pune, for her continuous encouragement, invaluable
guidance and help for completing the present research work.
Similarly, I would like to confer the flower of acknowledgment to Prof. Aniket Giri
who guided me how to begin and pursue the research through different tools &
techniques. I wish to express a special thanks to the management of Trinity Institute of
Management & Research Pune for their forever support. Their encouragement and
valuable guidance is gratefully acknowledged.
Place: Pune Veshank Kamle
Date: MBA (Marketing)

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EXECUTIVE SUMMARY
The project title focuses on the lending procedure of consumer goods and digital products
Besides these, the company also provides personal loans, home loans, loans on two and
three
wheelers, loans against securities and insurance services; etc. Bajaj FinServ covers a wide
area Talking about the lending procedure on Consumer Durables and Digital Products, the
company provides loans on 0% interest. On top of this, there are various schemes which
have Zero-Down payment facility, which means customers can take their financed products
with them without making any down payment.
Apart from this, company provides EMI cards (i.e. Existing Membership Identification Card
to their customers, which give them the facility to skip all the documentation process from
the very next time, they again come for the loan Now talking about my SIP, it was started on
1st
OCT 2022 to 30th
NOV 2022. I worked in Croma store, Aundh.
I had to go daily from morning 10:00am to evening 9:00pm and till 9:30pm on Weekends.
The work assigned to me was to interact with the customers and making them aware
regarding the schemes and the loans approved through the login activity that is done on
Bajaj FinServ online portal "Galaxie" and finally reaching to the process of financing the
customer's loan.
All this helped me to better understand the whole lending procedure.

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INDEX
Sr
no.
Table of content Page
no.
Chapter 1 Introduction
1.1 Introduction
1.2 Objectives
1.3 Scope of the study
1.4 Limitation
Chapter 2 Research Methodology
2.1 Research Design
2.2 Source of data
2.3 Literature Review
Chapter 3 Organization Profile
3.1 About the company
3.2 Vision & Mission
3.3 Background of the study
3.4 Different product profile of the organization
3.5 Organization structure
Chapter 4 Data Analysis
4.1 Data analysis and Interpretation
Chapter 5 Summary & Conclusion
5.1 Findings
5.2 Conclusion
5.3 Recommendation
5.4 Bibliography
5.5 Annexure

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CHAPTER 1:- INTRODUCTION
Introduction:
Is the modern culture attraction for comfortable and luxury life among middle class and lower
classis increasing rapidly.
FMCD Loans at interest rate with Low EMI and Law der payment are widely
preferred by urban as well as semi urban people.
The important reason for attraction to wards FMCD loans is that these loans help to manage
social status in society and second is easy approval.
Even higher-class people are preferring importance and getting benefit from these Loans
equally.
With the growing popularity of FMCD Loans. The FMCD companies are getting benefit
equally because of the increase in sales of the products.
Festival time like Deepawali, Holi, Ganesh pooja and some regional festivals becomes
blessing for companies as well as customers.
FMCD Loans are increasing the sales of these products rapidly for the benefit of not only
customers and FMCD companies but also loan providing companies because this 0% gives
high profit to them.
Huge profit in this segment is increasing the competition among the companies.
Mostly non- banking financial corporations are involved but banking sector also providing
equal importance Recently, finance minister said to banks to emphasize on FMCD loans
Competition in this line is different from other products because here no. of customers and
their demand is rising and it covers whole segments.

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Risk is another factor in this market where a company earns a lot of profit also has to
manage risk.
Proper risk management decides the success of the company otherwise many companies has
got huge loss and disappeared from the market.
Finally, can say that FMCD Loan market is very huge. prosperous, and attractive with
higher risk.
Objectives
 To know awareness of CD loan among consumers.
 To find benefits of EMI card for customers.
 To find reason behind customer preferences toward Bajaj Finance.
 To know how the new competitors are performing compared to Bajaj.
Scope of study
Current position is dominant by Bajaj FinServ in consumer loan but now many
competitors entering in the market Which reducing new customer penetration of Bajaj.
So how Bajaj diversified its business model in consumer loan with new
products/services and offer. Specially HDFC bank who provide the benefit of credit
card to the customer

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Limitation
The geographical area was very limited so the results are not precise reflection of the
aggregate behavior.
1. The study is restricted to consumer durable loan in Croma store only.
2. Sometimes customer may be biased / dissatisfied because of restricted policies of EMI
Procedure.
3. Loan procedure of other retail outlet can be different, which is not taken into
consideration.
4. As the market is very huge, it was not possible to cover all area.
5. The data collected may not be representation of entire population.

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CHAPTER: - 2 RESEARCH METHODOLOGY
Researchdesign
Research design is a plan of action a plan for collecting and analyzing data in an economic,
Efficient and relevant manner.
Type of research
Descriptive research
Descriptive research can be used to accomplish a wide variety of research objectives.
Descriptive research includes Surveys and fact-finding enquiries of different kinds.
The main characteristic of this method is that the researcher has no control over the
variables;
He can only report what has happened or what is happening.
Source of data
The study is descriptive in nature, makes use of both type of data i.e. Primary and
Secondary.
Primary data:
The data that is collected first hand by someone specifically for the purpose of facilitating
the study is known as primary data. So, in this research the data is collected from
respondents through questionnaire.

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Secondary data:
I had used secondary data like the annual report of the company, working experience, books,
articles, magazines, Company website, Research paper, MBA projects, internet.
Literature Review:
A Study of Consumer Behavior on Consumer Durables with Reference to Bijapur
District: MR. Parmanand Dasar
The buying behavior of consumers in the area in relation to selected consumer durables
Samples sine selected for the study is 200 respondents of the selected consumer durables in
Bijapur, basavanbagewadi. Sindgi. Indi, and Muddebihal five talukas of the district. Samples
are drawn on convenience sampling technique method. The data for the study are drawn
sample respondents through questionnaires and schedules. Require information were also
collected from dealers’ wholesalers, retailers. Collected information from the sample
respondents on consumer behavior on consumer durables are classified, tabulated &
graphed, and analyzed in a systematic manner. The analysis was used to analyze the
awareness and impact on behavior of various brands, impact of brand and seller's reputation
of the selected consumer durables. The market for consumer durables is becoming more
competitive now a day. Therefore, the producer of durable products should understand
consumer interest much to find higher sale of their products. Overall, it is argued that the
study of consumer behavior is rapidly evolving as researchers recognize and implement new
techniques and Trans disciplinary perspectives to understand the nature of purchase and
consumption behavior. This wider view attempts to study Consumer Behavior: behavior in
the light of rapidly evolving lifestyles, values, priorities, and social contexts. Various
theories on consumer research were not tested empirically until the middle twentieth

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century. The distinctly practical emphasis awaited development of the field of marketing in
the business curriculum. In particular the buying process of consumer behavior is of more
importance to marketing practitioners than the process.
Subramaniam, Arun, PUB. DATE June 2012 SOURCE Finance Asia; Jun2012
SOURCE TYPE
Periodical
Subramaniam, Arun (2012), his article focuses on the emergence and growth of the Bajaj
FinServ,
a new company in financial services industry in India, under the leadership of Sanjiv Bajaj,
an engineer. It informs that the company is diversified, well capitalized and soundly
managed as it owes its success to its growth in retail industries. It also informs that the focus
of the company is on the customers of retail industries as it has trained its agents to sell
wider range of insurance products.

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CHAPTER:- 3 ORGANISATION PROFILE
About the company
Bajaj FinServ was formed in April 2007 as a result of its demerger from Baja Auto Limited
to further the Group's interests in financial services. This demerger enabled Bajaj FinServ to
independently run the core businesses of Lending, Protection, and savings. Bajaj FinServ
Limited is the holding company for the businesses dealing with financial services of the
Bajaj Group. It serves millions of customers in the financial services space by providing
solutions for asset acquisition through financing, asset protection through general insurance,
family protection and income protection in the form of life and health insurance and
retirement and savings solutions.
Lending
Bajaj Finance Limited (BFL), participates in the financial business and is a company listed
on The Stock Exchange, Mumbai (the BSE) and the National Stock Exchange (NSE).
BFL also operates through a 100% subsidiary namely, Bajaj Housing Finance Limited
(BHFL) which is registered with National Housing Bank (NHB) as a Housing Finance
Company (HFC) for its mortgage business. BHFL started its operations in FY2018 and all
the incremental mortgage business is now done through BHFL.

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Protection and savings
These are done through (i) Bajaj Allianz General Insurance Company Limited (BAGIC) for
general insurance including health insurance; and (il) Bajaj Allianz Life Insurance
Company Limited (BALIC) for life insurance and retirement plans. BAGIC and BALIC are
both unlisted joint ventures with Allianz SE, one of the world's leading composite insurers.
Digital and Online Platform
During the year under review, Bajaj Financial Holdings Ltd., a wholly-owned subsidiary,
has firmed up new business plans for undertaking activities on digital and online platform to
augment the business of the company's subsidiaries and has changed its name to Bajaj
Finserv Direct Ltd. with effect from 27 February 2018
In addition, there are wind-farm assets in Maharashtra with an installed capacity of 65.2
MW.

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Bord of director
Sanjiv Bajaj Madhur Bajaj
(Chairman and Managing Director) (Director)
S. Sreenivasan V Rajagopalan
(Chief Financial Officer) (President- legal & Taxation)

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Vision
Bajaj FinServ has a vision to become a full-fledged financial services company and be
the financial partner to the Indian consumer and help him across his financial needs,
whether for finance, for investment management, for protection or for post-retirement
support. throughout his lifecycle.
Mission
Bajaj FinServ aims to be the most useful reliable and efficient provider of Financial
Services. It is our continuous endeavor to be a trustworthy advisor to our client, helping
them achieve their financial foals.
Future plan of the Organization
Application for Banking License:
Bajaj FinServ may have failed to get a banking license in the first-round last year.
The company has not given up its hope of becoming a bank. Jain says whenever the
Reserve Bank of India invites applications for new licenses, Bajaj finance would be
interested for the Rajiv Jain has made 5-year road map.
Background of Study
Bajaj FinServ was formed in April 2007 which is situated in 4TH Floor, Bajaj FinServ
Corporate Office, Pune-Ahmednagar Road Viman Nagar, Pune 411014, and Maharashtra.
As a result of its demerger from Bajaj Auto Limited to act as a pure play financial service
business. The process of demerger was completed in Feb 2008. This demerger was not only

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to unlock values in the high growth business areas of Auto, Insurance, Finance sectors and
Wind Power but also to run independently these core businesses and to strengthen the
competencies. In addition to that cash and cash equivalent of INR 8,000 million (then
market value) was also transferred to the company. The demerger has enabled investors to
hold separate focused stocks and also facilitate transparent benchmarking of the companies
To their peers in their respective.
Different Product profile of the company

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Product covered
Almost all brands of Consumer Durable products like TV, refrigerator so on.
All lifestyle products
IT product.
Cross sell
Insurance,
Extended warranty
Latest other product covered under EMI option
 Apparels
 Watches
 Dentist
 Food category
 Big bazar

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Background of the topic
What is finance?
"Finance is the management of money and other valuables, which can be easily converted
into cash.”
A category of stocks containing firms that provides financial services to commercial and
retail Customer. This sector includes banks. investment funds, insurance companies and real
estate. Financial services perform Inst in low interest rate environments. A large portion of
this sector generates revenue from mortgages and loans, which gain value as interest rates
drop. Furthermore, when the business cycle is in an upswing, the financial sector benefits
from additional investment improved economic condition usually lead to more capital
projects and increased personal investing.
New projects require financing, which usually leads to a large number of loans, "Finance”
is Often defined simply as the management of money or "funds" management. Modern
finance, however, is a family of business activity that include the origination, marketing. and
management of cash and money Surrogates through a variety of capital accounts,
instruments, and markets created for transaction and trading assets, liabilities, and risks.
Finance is conceptualized, structured, and regulated by a complex system of power relation
Within political economics across state and global market.
What is consumer?
An individual who buys products or services for personal use and not for manufacture or
resale. A consumer is someone who can make the decision whether or not to purchase an
item at the store. And someone who can be influenced by marketing and advertisement any
time someone goes to a store and purchase a toy, shirt, beverages, or anything else, they are making
the decision as a consumer.

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Consumer Finance
“The division of retail banking that deals with lending money to consumers. This
includes a wide variety of loans including credit cards, mortgage loans, and auto loans,
and can also be used to refer to loans taken out at either the prime rate or the subprime
rate.”
The consumer finance is a win-win system in which everyone wins. For the consumers it is
an opportunity upgrade standard of living here and now instead of waiting for years of
savings to accumulate. For manufacturer, consumer finance stimulates demand and brings
down inventories, for dealers it is one type of sales boating. For finance company it is profit
generation.
Consumer finance has to do with the lending process that occurs between the consumer and
a lender. In some instances. the lender may be a bank or financial institution. At other times,
the lender may be a business that offers in house credit in exchange for the business of the
consumer. Consumer finance can include just about any type of lending activity that result in
the extension of credit to a consumer.
Consumer Durable Finance
"Consumer durable finance means to provide the finance on the consumer durable product
like, washing machine, TV etc. it is known as consumer durable finance".
The consumer durable finance provides the 0% interest on durable product to the consumer,
this gives customers another compelling reason to opt for 0% interest Consumer Durables
Finance for their durable’s purchases. Consumer durables finance schemes are generally
available at the dealer location (point of sale) or the showroom. The beneficiaries are not just
customers - lenders, manufacturers, and retailers too benefit. Manufacturers gain from the
resultant boost to sales and increased consumer preference towards high-margin products.
Financing schemes enable customers, especially those with lower income levels, to use future
income streams to buy consumer products upfront and pay in installments over a period.
The most popular finance scheme prevalent in the market currently is the 12/4 scheme, where
the financier collects the amount for the first four months as initial down payment from the
buyer and then disburses the full amount to the dealer. The financier then recovers the balance
amount in 8 monthly installments from the buyer. The interest and processing charges are
generally paid upfront by the manufacturer to the financier. Consumer durable financing

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appears robust, continued support from manufacturers who are effectively bearing the interest
cost currently would be critical to sustain high growth.
EMI Card {Easy Monthly Installment}
 Bajaj FinServ Lending launched an innovative product in 2011-12 for its existing
consumer durables finance customer.
 Through the EMI card, an existing customer can buy any consumer durable by
simply swiping the EMI card across our dealer partner outlets, without the need for
any repeated documentation.
 This is another industry first, leveraging the technology investments the company
has made and is a proof point of our commitment to investing in growing our
relationship with our existing customers.
 Tracking methodology of customer is very smooth (by using EMI card)

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Advantages Of EMI Card
 The Bajaj finance providing good opportunity to customers by offering EMI card to
the customers. Card holder’s customer are not requiring to bring all documents also
get the best scheme provided by the Bajaj.
 With this card we come to know that the customer is existing customer for more than
three months.
 For their next purpose of buying products, they do not need to bring all the
documents which was given before.
 Now simply Swipe. Sign and buy any consumer durable or life style product or your
choice with your EMI (Existing Member Identification Card), only from Bajaj
FinServ Lending, no need to gather another set of documents or go through the
process of applying for a loan.
 The pre-approved loan amount on our EMI card depends on the amount assigned to
BEL at the time of we are taking a Consumer Durable or Lifestyle product loan, this
loan amount varies from Rs, 30,000 to Rs, 1,25,000/-
 We the EMI card at any ofour panner retail outlets act-OSS 65 Cities in India.

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Advantages Of Consumer Durable Loan
 The Bajaj Fiserv Lending providing pre-payment facility to the customers they
reduce their EMI or tenor or both by repaying their loan on time. Customer can
repay up to 6 times in a calendar year at any interval with the minimum amount
per prepay transaction being not less than 3 EMI’s. also, there is no limit on the
maximum amount (subject to his credit performance).
 The Baja finance started providing 0% finance options only With Bajaj FinServ
Lending. (Select schemes are interest bearing).
 The Bajaj finance also offers you special flexible repayment options.
 Customer can take Extend Warranty from Bajaj which can be convert into EMI’s
and secure his product.
 Tracking methodology of customer is very smooth (by using EMI card).
Feature and Benefit
The Bajaj finance EM I card is the innovation to bring new technology to consumer durable
loans_ is very easy to communicate with customer,
 Pre-Approved eligible:
The EMI card carries a pre proved loan in our wallet. We can avail of our loan facility
to purchase any consumer durable & lifestyle product of our choice.
 Instant approval:
Simply Swipe. Sign and Buy With our EMI card. The moment We swipe our card, we can get
instant approval, subject to the amount pre-approved for you.

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 Minimum documentation:
For using your EMI card, we don't want to give any documents. Our EMI card
carries all the necessary information required.
 Preapproved Offers:
As an existing customer, we can get exclusive preapproved offers from time to time
across a host of your partner retailers and manufacturers.
 Online Account Access:
Get all information about our loan like repayment track. interest certificate. payment
schedule etc. through your digital customer portal Just log in with our loan account
number and access whatever information you want about our loan.
How to Apply EMI card
 We can apply for our EMI card at the time of the purchase (or through your customer
login on Bajaj finance website, if we an existing customer of consumer durable loan
or lifestyle finance). Our EMI card will come after the completion of three EMIs.
 Buying your consumer durable / life style product:
We can sign up for EMI card we buy your consumer durable through any or
your retail partners Our EMI card will be sent to you after 4 months of loan
repayment. subject to timely repayments of aur loan installments.
 Online through Digital Customer Portal:
We can apply online anytime through your customer portal. Make on online
payment Rsv249 and our EMI card will come within 3 months.

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Eligibility and Documents for EMI card
EMI Card is issued only to our existing customers
Only the following documents are required for getting your EMI card:
 Open ECS mandate duly signed (Open ECS is same as other ECS with an extended
period so that we do not have to give fresh ECS for your purchases in future.)
 One cancelled cheque
 KYC formalities (valid photo id proof and address proof)

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CHAPTER: - 4 DATA ANALYSIS
Data Analysis & Interpretation
1. Are you aware about consumer durable loan availability?
Interpretation
Above figure clearly shows that how Bajaj company successfully urges the consumers
about Consumer durable loan. It is considered important because company Started this
business when Many big loan firm closed down its business for consumer loan because
of recession in 2008-09 whereas Bajaj were able to assess the future demand and now
you can see how in above chat that how this industry is booming.
92%YES
8%NO

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2. Have you ever takes consumer durable loan?
Interpretation
Because of Consumer Durable loan facility customer can think to buy any durable
product with latest technology easily Which the case earlier when they must think twice
before buying tv, fridge etc. end of 20'h century only higher middle class and above
people had all that CR Tv, refrigerator, air conditioner etc., but above data shows
Consumer Durable loan created not Only desire but also created willingness along the
consumer to purchase products,
70%YES
20%NO
10%NOT
SURE

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3. Do you own EMI card of Bajaj FinServ?
Interpretation
There are many reasons that why Bajaj Finance is most successful in lending industry. One
of the most important parts is its vastly higher technology and EMI card idea was one of
them. which helping them to retain their 80-90% customer, also almost 60% Bajaj customer
has EM card. other those are not sure most of them might have card but because of they do
not often buy products they don’t carry or misplaced it.
58% YES
28%NO
14% NOT SURE

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4. Which payment mode you feel is convenient to buy consumer durable
products?
Interpretation
By seeing above figure, its seems customer more prefer to buy products on cash but its only
in numbers.it was found that 30% customer wiling to buy product through while asking to
another set of consumers who were quite educated in terms of value for money by
considering all the points they highly recommended in favor for EMI facility.
30% bajaj emi
45% cash
20% credit card
5%
all of
above

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5. Scale effectiveness of Bajaj EMI card
Interpretation
Response from customer for utility of EMI card says its play vital role while taking
Durable loan, more people are stuck 4 rating because of it certain condition are attach to
it. Otherwise it is very much accepted and effective by consumers.
0
20
40
60
80
100
120
1 2 3 4 5
10
15
40
105
30

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6. Which Finance Company You Will Prefer for Consumer Durable Loan?
Interpretations
Bajaj FinServ has fast process compare to competitors and also providing good after sale
service through Bajaj Application. which consumer can access anywhere and do all the
transaction like Loan Account Access, Change Address, Pre-Closer of Loan, Complaint Logs
etc.
62% bajaj
23%capital first
10%Hdfc
5%
OTHER

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7. Which section of consumer taking loan?
Interpretation
Above figure showing that still Bajaj FinServ is growing more than50% which
indicates there are many opportunity coming up for Bajaj as in today time-
consumers with High Per Capital Income has more awareness about Consumer
Durable loan.
45% EXISTING
55% NEW

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8. Most Preferable Scheme Opted by Consumer?
Interpretation
12/4 is the most desirable scheme which most of the customer like to take. This scheme
doesn’t carry any processing fee. Promotional scheme often carry processing fee as
resulting to least prefer by customer And more awareness about consumer durable loan.
12/4
62%
10/2
23%
18/4
10%
promotional
5%

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9. Who are competitor of bajaj finance?
A) Reliance - 40
B) Tata capital - 25
C) Bajaj finance - 30
D) Capital first - 15
 I observed that so many customers says reliance capital is Bajaj competitor.
0
5
10
15
20
25
30
35
40
Reliance capital Tata capital Bajaj finance capital first

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10. Customer opinion about the Bajaj finance?
(a) Good -70 (b) average - 20 (c) bad - 10 (d) below average -0.5
 I observed the customer was fully satisfied with the Bajaj finance. When customer
was taking loan from the Bajaj, he was feeling very good.Because Bajaj is providing
goods & services to the customers that is why the customer was given good marks
to the Bajaj finance.
Interpretation
0
10
20
30
40
50
60
70
good average below average bad
Opinion about the Bajaj finance

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11. Customer are satisfied with Bajaj schemes
(a) Yes – 75 (b) no- 5
 The customer is fully satisfied with the Bajaj schemes.
0
10
20
30
40
50
60
70
80
yes no

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CHAPTER: - 5 SUMMARY & CONCLUSION
Finding
 Bajaj FinServ became necessary for almost every consumer who wants to purchase
product on credit.
 Other competitors are also slowly developing and creating business for them, Which
has been hurting Bajaj FinServ cross selling opportunity.
 Bajaj FinServ has been rapidly growing in integrated technology. Virtual card, Retail
Finance is result of that.
 some potential customers are diverting to competitors due to IOW Cibil score
although they had good current record.
 Some EMI card holder get frustrated when they unable to get same process outside
Of city.
 Some customers are complaining that in some of retail outlet Baja FinServ is taking
processing fee like kings’ electronics, Sargum, Snehanjali Vijay Sales.

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CONCLUSION
 Bajaj FinServ very strong in sales team in loan sector because it is very challenging
task to satisfy educated customer.
 The project gives all insight to the awareness rate in the population of aundh city.
 Due to Bajaj FinServ lending, credit card sector gets booster people started to show
willingness to disposal of their income
 Bajaj FinServ now felling a pinch from their competitor specially by capital first &
HDFC.

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RECOMMENDATION
 Bajaj should revise their policy regarding cibil score.
 Bajaj should provide loan to EMI card holder from outside the city at minimal
document i.e., as per available document with consumer.
 They must increase their sales force on Festivals like Diwali, Gudipadwa,
Independence Day etc. which can be give them 20-25% growth in sale at store.
Because insufficient manpower at many stores leading to other finance company
taking advantage or consumer moving to other finance.
 Educate the customer that everywhere Bajaj FinServ process is standardized. some
dealer has own policy so they charge processing.
 Educate the customer about Bajaj technology like Bajaj app, online approval which
are UPS of Bajaj project and by all these customers has no need to go anywhere for
his problem it could be resolved by sitting at home only.

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BIBLIOGRAPHY
WEBLOGRAPHY
 https://www.bajajfinserv.in/default.aspx
 https://www.bankbazzaar.com/reviews/bajaj-finserv/consumer-durable-
loan.html?reviewPageNumber=5
 https://www.managementpradise.com/sushildesai/documents/14470/a-project-
report-on-loan-procedure-of-consumer-durable-product-at-bajaj-finserve-lending/
 https://www.managementparadise.com/Ahanablueeye/documents/20957/report-
on-consumer-durable-loans/
BIBLIOGRAPHY
 A Study of Consumer Behavior on Consumer Durables with Reference to Bijapur
District: MR. Parmanand Dasar.
 Subramaniam, Arun, PUB. DATE June 2012 SOURCE Finance Asia; Jun2012 .

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ANNEXURE
1. Are You Aware About Consumer Durable Loan Availability?
a) Yes
b) No
2. Have you ever taken CD loan?
a) yes
b) no
c)not sure
3. Do you own EMI card of Bajaj FinServ?
a) yes
b) no
c)not sure
4. Which payment mode you feel is convenient to buy consumer durable
products?
a) Bajaj
b) cash
c) credit card
d) any of above

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5. Scale effectiveness of bajaj card ?
Low
1
2
3
4
5
High
6. Which finance company you will prefer for consumer durable loan?
a) Bajaj
b) Capital first
c) HDFC
d) Other
7. which consumer are taking loan?
a) Existing
b) New
8. Most preferable scheme by consumer?
a) 12/4
b) 10/2
c) 18/4
d) promotional

A study of bajaj finserv consumer durable loan procedure

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