ARF AM 2015: Monetizing Your Net Audience In A Multi-Screen World

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At ARF Audience Measurement 2015, Hannu Verkasalo, CEO of Verto Analytics was talking about how to monetize your net audience in a multi-screen world. He also shared our latest data on the US digital content market.

Data & Analytics

Monetizing Your Net Audience
In A Multi-Screen World
Dr. Hannu Verkasalo
CEO, Verto Analytics
@hverkasalo

Big Questions For Publishers & Advertisers In 2015
• How do new platforms and digital devices affect your net
reach and demographics?
• Are people using Internet on multiple devices actively?
• How do different publishers and properties benchmark
against each other in today’s holistic digital market?
• How to quantify today’s multi-screen audience for media
buying and monetization related decisions?

ARF AM 2015: Monetizing Your Net Audience In A Multi-Screen World

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