Expressing your messages and content with the help of visuals.

1. VISUAL RESEARCH

2. Visual research is a qualitative research methodology that relies on the use of visual art
mediums to "produce and represent knowledge." These artistic mediums include (but are
not restricted to), film, photography, drawings, paintings, and sculptures.
PURPOSE OF VISUAL RESEARCH
1. Establish or disprove (new) facts
2. Solve existing or new problems
3. Create ideas, theories, conclusions, etc.

4. Approaches vary, but analysis often follow, as shown below:
- The naming of themes that form experience.
- The image itself, and the relationship between the image and its audiences
- Using a narrative analysis looking for the story told with multi-media coding, linking
data collected through different mediums.
- Studying the process through which an image was created (is often viewed as a vital part
of the analysis).
- Looked at what is visible and what remains hidden (this is important to understand the
construction of a particular reality).
HOW CAN WE ANALYSE THE VISUALISED DATA?

5. HOW VISUAL RESEARCH CAN BE HELPFUL?
1. Visual Research Model is to be useful in generating evidence that other methods, like
interviews and surveys, cannot possibly produce.
For example, A visual research project asked children to take photographs and drawings of
their pets, rather than conversations with those children. The research results revealed the
importance of pets to children's lives and particularly to the physical activities these children
undertook.
2. Interviews-with-images more effective (the strength of the photo-essay arrangement, is
its ability to grant a sense of the subjective experiencing a situation, and images are also
claimed to be powerful channels for the sensory experience and feel of environments)
3. The visual materials could 'reveal what is hidden in the inner realm of the ordinary (hence,
conduction interviews with participant-generated visual materials are particularly useful in
exploring the internal realm things in their research participants' lives).

6. It uses some kind of visual materials as part of the process of generating evidence to
answer research questions.