1. The secret to selling your competitor’s customers.
ePush is a turnkey, guaranteed email
advertising program for dealers who want to
conquest today’s in-market buyers in their
primary market area with zero risk.
Strategic Email Marketing Solutions.!
2. TODAY
90% of Car buyers
Begin Their search on the internet.
ePush drives a steady stream of new
traffic to your virtual showroom, putting
your product and offers in front of
buyers when it matters most… at the
beginning of their decision-making
process. The Tipping Point!
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3. ePush dynamic email campaigns target
new in-market shoppers who opt-in to
receive automotive offers in your
primary area. This drives high-volume,
high-quality traffic to your website’s
inventory pages and ultimately to your
showroom floor.
Target your competitor’s
customers and insert
your dealership & offers
into their buying path.
1 Drive high volumes of
qualified Automotive
Shoppers to your
website every 2 weeks.
2
Engage these shoppers
on your website today so they
can ultimately take action on
your showroom floor tomorrow.
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90%of the traffic generated
by ePush campaigns are
first time visitors to
your website.
!
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4. 100% risk freeNever pay for Clicks, Leads or Impressions.
ePush campaigns are strictly pay for performance.
You only pay for conquest customers who come to your dealership and actually buy a vehicle.
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5. real time opt-in
transactional data
ePush captures 12-million
new opt-in data records
per month – fully scrubbed
to ensure quality and
deliverability.
140Million
120selects
12
million
97%
Granular demographic
information
This extensive database is
richly overlaid with
consumer demographic
information. Each record
contains an average of
120-130 targeting selects
such as gender, race, age,
income, location, hobbies
and lifestyle interests.
Outstanding delivery
rates
ePush’s rigorous data hygiene
processes, which come with
NCOA and CASS certification,
ensure industry-leading
deliverability of over 97.8%.
Moreover, ePush is DMA
Guideline and CAN Spam
compliant for your added
protection.
The secret
Is in the
List
With over 140-million
names, the ePush Auto
Shopper (AS7.0) Database is
one of the largest, freshest,
cleanest and most
responsive in the world.
Largest database in the
market
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6. We identify
& target
your competitor’s
customers
ePush campaigns drive new conquest customers to your showroom. These are people who have never bought or
serviced from you before, and have no recent activity in your CRM.
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7. The proof
Is in the
results
ePush works with
hundreds of franchised
dealerships nationwide. In
2013 alone, ePush helped
dealerships sell over
10,000 vehicles.
7
epush
customers
Hyundai
Dealer
44
Cars Sold*
Honda
Dealer
52
Cars Sold*
Chevrolet
Dealer
48
Cars Sold*
Toyota
Dealer
42
Cars Sold*
*Single Campaign Results
Chrysler
Dealer
56
Cars Sold*
8. PROVEN RESULTS
Whether you are a domestic, import or luxury dealer, our turnkey program has
been proven effective for all brands and markets.
Hyundai
Tracy, CA
30
38
Mitsubishi
Gainesville, GA
30
46
Kia
Kenner, LA
30
45
Toyota
Clinton, NJ
30
35
Ford
Glenolden, PA
30
38
Chrysler
Clinton Township, MI
50
68
Volkswagen
Atlanta, GA
30
36
Nissan
Matteson, IL
40
53
Chevrolet
Ocean Township, NJ
30
40
8
Acura
Seattle, WA
30
31
Buick
Norman, OK
30
47
Manufacturer Geo - area Sales goal Units sold
9. Seven critical steps
guarantee Your success.
1. Market
analysis
2. List
DEVELOPMENT
3. Creative
development
4. Email
deployment
5. Google
analytics
7. Sales
verification
Your ePush campaign is managed by our
skilled technology and advertising specialists
so the only thing you have to think about is
selling cars.
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6. Visitor
Retargeting
10. STEP 1 Market analysis
ePush exclusive data licenses give you access to virtually
every consumer in your immediate market area who has
opted-in to receiving automotive-specific email messages.
Identify and analyze automotive buyers in your market and set your sales goal.
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11. STEP 2
List Development
& Suppression
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ePush generates NEW
customers for you. We begin
by suppressing customers in
the dealership’s database
from our master email list.
Then we apply ePush’s
proprietary behavior and
targeting filters to sort
through your market and
deliver consumers who are
ready to buy now!
Combined, these steps create the
holy grail of perfect prospects to
receive your message.
2
3
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12. STEP 3
Creative development
All offers are hot linked to the specific vehicle
on your website to continually increase buyer
interest and move him or her to action.
All creatives are Tier 1 compliant and qualify
for co-op reimbursement.
ePush creative
combines striking
visual layouts with
compelling calls to
action that lead to
thousands of clicks
through your
website.
We create custom artwork designed to your
specifications and dealership goals.
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ePush ads drive customers to all sections of
your website without gifts or gimmicks.
All emails are personalized and customized for
weekly, monthly and seasonal opportunities.
Messaging
Is key when
Talking to
potential
customers
13. 51% of emails are now opened on mobile devices. If your message is not mobile ready, it’s not ready
at all. In today’s mobile device-driven market your best bet is to communicate with your customers
where they spend most of their precious time. With ePush, your message is ready, interactive and
viewable across every device known to man.
MOBILE
OPTIMIZED
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14. WEEK 7
WEEK 5
WEEK 3
Each deployment goes to an average
of 75,000 opt-in consumers. You
receive a Google Analytics web traffic
report following each deployment.
WEEK 1
After the final deployment you receive
your final sales match and reconciliation
with an in-depth review of all statistics,
qualified sales and service RO’s.
ePush’s proprietary deployment techniques employ data that is updated every 30 days, and white-
listed servers to give you industry-leading 97.8% email deliverability and better than 10% open rates.
White Listed
servers
STEP 4 Email deployment
Your message reaches an average of 150,000 unique consumers multiple times in a 7-week campaign.
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Prior to this broadcast, you receive a
preliminary sales match report
detailing the qualified deliveries to
date so you can track the success of
your campaign.
After the second broadcast, you receive
a verified postal manifest with the postal
address of everyone who receives your
eCampaign email.
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2nd BROADCAST1st BROADCAST
3rd BROADCAST 4th BROADCAST
15. 1
STEP 5 Google analytics
Track all the traffic to your website and take the mystery
out of digital advertising.
Measure
Everything
Google Analytics tracks all the ePush traffic to your website
every time your campaign deploys. In most cases ePush
outperforms all other sources of traffic, including organic and
PPC. Additionally, 85-95% of the traffic generated by ePush
campaigns are first-time visitors to your website. Here are a
few more stats that really add up…
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New visitors to
your website.
90% Avg. time they
spend on your
website.
3:00
Avg. pages
they visit.
3.5
16. Step 6 visitor retargeting
Keep them coming back
Bring customers and prospects back
to your site with targeted display ads
across their favorite sites, blogs, and
social media platforms.
Reinforce your message
Reinforce your value proposition and
gain more brand recognition with
repeated exposure across the web.
Increase conversion
Increase conversion by keeping your
brand front and center, and bring
"window shoppers" back to your site
when they're ready to buy.
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When they leave your site….
….We follow them
across the web
on every device!
Retargetingidentifies the prospects ePush sends
to your website, and as they surf other sites across
the web, retargets them with your banner ads.
17. You even get the list manifest with the postal addresses of every
single consumer who receives your email.
.
Target sales list
Sales match exclusion
Final sales goal
Additionally, ePush gives you a service match report detailing
service RO’s from customers who received your email and
came to your service department for the first time, bringing
even more revenue to your bottom line.
Service match report
STEP 7
SALES verification
No guessing if this works! ePush tracks and verifies
conquest sales generated during the campaign. Your sales
match reports are sourced through your own DMS to
monitor the campaign’s progress and ensure you are on goal
every step of the way.
You get a detailed
ROI report so you
can see the value
delivered in both
sales and
service RO’s.
All of your existing customers – even people who simply visited
your dealership in the past two months – are excluded and not
attributed to the sales goal.
ePush doesn’t take credit for excluded buyers, or any conquest
sales over your guaranteed goal. Most dealers find that when
they factor in the profit on the exclusions and overages, they
virtually have a zero net adjusted cost to the dealership.
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18. You hit your goal
Or We pay the difference.
100% risk free
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19. Melbourne, FL
Coastal
Hyundai
19
Deployment stats
495,000 Emails Sent (330K Unique)
11.70% Open Rate
1.39% Clicks Through Rate
3:29 Average Time on Site
90.82% First Time Visitors
Sales match
Sales Goal: 40
Matched Conquest Sales: 48
New Cars Sold: 25
Used Cars Sold: 23
Service Match
Matched Conquest RO’s: 245
Conquest Service Revenue: $61,682
"We spend a lot of money in advertising every month and
the one consistent producer that has never been cut is my
ePush Campaigns. We have relied on this digital strategy
to introduce our dealership to tens of thousands of new
customers without let up. It's made a tremendous
difference across both the sale and service departments.”
General Manager - Costal Hyundai
Total Gross Profit : $89,143
Total Campaign Cost: $16,000
Return on Investment: $73,143
Marketing Cost Per Vehicle Sold: $333
Revenue Generated
4 Deployments Over 7 Weeks
20. Jeff haas
Mazda
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Deployment stats
330,000 Emails Sent (150K Unique)
11.54% Open Rate
2.24% Clicks Through Rate
3:12 Average Time on Site
92.08% First Time Visitors
Sales match
Sales Goal: 30
Matched Conquest Sales: 50
New Cars Sold: 26
Used Cars Sold: 24
Houston, TX
Service Match
Matched Conquest RO’s: 68
Conquest Service Revenue: $18,594
“With ePush’s digital eCampaigns we have been able to
conquest market share month after month including both
new and used vehicles plus new service customers with
no prior RO’s.“
General Manager – Fred Haas Mazda
Total Gross Profit : $73,818.13
Total Campaign Cost: $12,000
Return on Investment: $61,818.13
Marketing Cost Per Vehicle Sold: $240
Revenue Generated
4 Deployments Over 7 Weeks
21. Ganley of Aurora
cdjr
21
Deployment stats
499,996 Emails Sent (199K Unique)
12.53% Open Rate
1.59% Clicks Through Rate
4:06 Average Time on Site
86.10% First Time Visitors
Sales match
Sales Goal: 30
Matched Conquest Sales: 49
New Cars Sold: 43
Used Cars Sold: 6
Service Match
Matched Conquest RO’s: 256
Conquest Service Revenue: $50,160
“We have been using ePush for the last 20 months.
During this time period we have more than doubled our
new/used sales volume and we credit ePush for a large
share of our growth. In my opinion, ePush is the closest
thing to yesterday’s full page, full color, Saturday
newspaper ad in that it just plain works in creating buzz,
activity and ultimately sales. We are happy to have them
as a partner in our marketing efforts.”
General Manager – Ganley of Aurora
Total Gross Profit : $112,709
Total Campaign Cost: $12,000
Return on Investment: $100,709
Marketing Cost Per Vehicle Sold: $245
Revenue Generated
Aurora, OH
4 Deployments Over 7 Weeks
22. Tracy, CA
Premier
CDJR
22
Deployment stats
375,000 Emails Sent (187.5K Unique)
11.91% Open Rate
1.33% Clicks Through Rate
2:47Average Time on Site
86.14% First Time Visitors
Sales match
Sales Goal: 30
Matched Conquest Sales: 49
New Cars Sold: 33
Used Cars Sold: 16
Service Match
Matched Conquest RO’s: 119
Conquest Service Revenue: $30,978
“As the marketing director for a 21 store group I
literally see every idea under the sun. ePush is one of
the very few companies that went from running at
one store to running at many in a short time based on
one criteria... stellar results!
Marketing Director – Premier Automotive Group
Total Gross Profit : $103,781
Total Campaign Cost: $12,000
Return on Investment: $91,781
Marketing Cost Per Vehicle Sold: $244
Revenue Generated
4 Deployments Over 7 Weeks
23. Don’t lose epush
To your competition
Territories are limited and sell out fast!
We only grant one Exclusive Data License per make, per market.
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24. Let’s Do BusinessCall now to get a FREE Market Analysis and see how many of your competitor’s customers are looking for
automotive offers in your area.
1
2
3
4
Increase Conquest Sales and Service RO’s.
Gain New Customers.
Improve Your Advertising Reach and Frequency.
Reduce Your Digital Marketing Costs and Save
Thousands in Wasted Non-Trackable Ad Dollars.
EPUSH.US 800.593.1915