Gold in nomination "Pro-bono projects"

1. The patients won: they will receive treatment from
Hepatitis C on the state expense
Pravda awards 2013
Nomination: pro-bono projects/ competition of cost free projects
Executed by: the patients organization UCAB
Period: April-September, 2013
Contacts: Dmytro Sherembey, tel: (097) 418 80 66, office@ucab.org.ua

2. The Condemned

3. Status quo
 3 500 000
Ukrainians suffer from
viral Hepatitis C
 UAH 0
for the Hepatitis C
treatment in the State budget
 UAH 100 000 per
annual treatment course per
patient

4. Goal and tasks

5. Solution. GR+PR
Announcement
pressure:
Facebook virus: ‘The
Condemned will come to the
Cabinet of Ministers to look into
their hangmen eyes’
Announcement sending to
mass-media and government
Appeal to the Prime-minister
Lobby:
Negotiations with the
pharmaceutical companies to
reduce price
Meetings in the MOH and the
Cabinet of Ministers

6. Solution. PR
• 100 Condemned
with cotton bags on their heads
and loops on their necks
lined
up, as for the execution
• Message: the patients
with hepatitis C will die
without treatment. The State should
allocate funds for treatment from
the State budget.
• The action budget –
UAH 0.
Target audience: mass-media, the
Target audience: mass-media, the
state authorities, society
state authorities, society

7. Solution. MR
•
•
•
•
Press-briefing with activists and state
officials from the MOH and the Cabinet of
Ministers
Maintaining mass-media contacts after the
action – for production of analytical
materials
Distribution of press-releases to the key
mass-media
Interaction with the press-offices of the
MOH and the Cabinet of Ministers

8. PR-campaign results
About 20 TV broadcasts, 150+ online
publications

9. PR-campaign results. Media
Photo of the
Condemned –
among the
Pictures of the
Week in TIME
http://www.youtube.com/watch?v=9HiAK8bbn68&feature=youtu.be
http://www.youtube.com/watch?v=9HiAK8bbn68&feature=youtu.be
International
International
mass-media
mass-media
coverage
coverage
Analytical,
Analytical,
summary and
summary and
weekly
weekly
broadcasts
broadcasts

10. GR results. The Government response
•
•
•
The Prime-Ministered issued
an Order to allocate the needed
funds
The Cabinet of Ministers adopted
the State programme on
combating the viral hepatitis
Total cost of medicines procured
– UAH
•
•
33,2 mln
The MP’s group on overcoming
the epidemics was formed
The patients work
over the Budget-2014
together with the MPs,
the MOH and the
Ministry of Finance

11. GR results. The response of Pharma sector
•
•
Arrangement on 2 times price
reduction
Both key manufacturers will participate
in tender, which will ensure the needed
competition
• Twice more patients will receive
treatment

12. Contacts
Thank you for attention!
The patients’ organization UCAB
office@ucab.org.ua
www.ucab.org.ua