Special prize in nomination "Pro-bono projects"

1. PR/BTL/EVENT/ART company «VAVILON»,
Kyiv-2013
«New Era Orchestra» – 100 concerts on the way to success
«VAVILON» company has
founded the project to
popularize the classical music in
Ukraine.
www.youtube.com/user/tetyanakaliniche
nko
Nomination: Pro-bono projects
(Private chamber orchestra - New Era Orchestra. Founder - PR/BTL/EVENT/ART company «VAVILON»)

2. 2
Problem:
- Decrease of classic music popularity in Ukraine
- Low demand on Ukrainian musicians and
composers
- Low number of classic music concerts
Task:
- creation of a systematic PR-project to popularize the classic music
in Ukraine;
- creation of an example of private initiative, improving the public
opinion about the classic music;
- introducing new music products, that have never been performed in
Ukraine to Ukrainian audience

3. - foundation of chamber orchestra of academical classic music - the “New Era
Orchestra”;
- forming of orchestra program via searching and buying of scores, licenses with
the right to play the unique music works never performed in Ukraine;
- order of versions to Ukrainian composers for rear (original) works specially for
“New Era Orchestra”;
- maximum possible concert performance .
3
Solution:

4. 4
- 100 concerts performed (1-st jubilee)
- over 500 publications in media
- active involvement of Ukrainian musicians and composers
- foundation of a systematic project (in collaboration with educational center «Master class) «Friday nights classic»
- Successful tours around France and Russia
- 5 concerts with owners of world main music award owner – «Grammy»
- Number of international concert projects (Estonia, Georgia, Russia, Austria and etc.)
- Thousands of inspired viewers
Results:

5. «New Era Orchestra» pecularities
Unique program:
- over 100 license on performance in Ukraine
and and specially created versions for the orchestra formed the
unique NEO program
Educational activity:
- each NEO concert has works, that are firstly performed in
Ukraine (premiere performances)
- non-standard concert format: mostly NEO concerts are art
synthesis as to the direction (music and
poetry/choreography/theater/DJ/video installation and etc)
Charismatic director and art leader of NEO – Tatyana
Kalinichenko.
Unrestrained energy and endless dedication to the music help
maestro to create concert programs, that become significant
music events for cultural life in Ukraine
5
Concert video and audio:
www.youtube.com/user/tetyanakalinichenko

6. «New Era Orchestra» (NEO) private PR-project of classic music popularization,
founded by «VAVILON» company
Financing and activity organization of NEO is performed by «VAVILON» company
at its own initiative.
During 7 years of activity NEO performed over 100 concerts and special music
projects, implemented according all rules of PR-projects, which purpose is to
popularize classic music in Ukraine.
NEO mission - promotion of high musical standards and values​​, strengthening
the faith (ideas) in the special mission of each person.
6
Main on the project

7. «New Era Orchestra» concerts
Keiko Matsui
pianist, Japan
Alexey Goribol (fortepiano)
Russia artist,
Ostap Shutko(violin) Ukraine
Alberto Kazadei, Italy
Yana Ozolinya and Andrey Pushkarev
Soloist «Kremerata Baltica» (Latvia)
Roman Mynz Russia – Great Britain
Andrey Malahov, Ukraine-France)
Roman Grynkiv
Armen Kostandyan
Ukraine
Rosava, Ukraine
Ethno-jazz singer
7

8. 8
«New Era Orchestra» concerts

9. 9
«New Era Orchestra» concerts

10. 10
«New Era Orchestra» concerts

11. 11
«New Era Orchestra» concerts

12. 12
12
«New Era Orchestra» concerts

13. 13
«New Era Orchestra» concerts

14. 14
«New Era Orchestra» concerts

15. 15
«New Era Orchestra» concerts

16. 16
«New Era Orchestra» concerts

17. 17
«New Era Orchestra» concerts

18. 18
«New Era Orchestra» concerts

19. 19
«New Era Orchestra» concerts

20. 20
«New Era Orchestra» concerts

21. 21
«New Era Orchestra» concerts

22. 22
«New Era Orchestra» concerts

23. Thank You for attention!
23
For contacts:
Krylova Olga – PR-department leading manager
tel.: 044 207 12 33, 099 797 72 12
E-mail: krylova@vavilon.kiev.ua
web: http://www.vavilon.kiev.ua/