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Schindler- Case Study
- 1. SCHINDLER Case Study NAPOLI SALVIO FT192099 TWARIT SAXENA FT192100 VENKATA ALAHARI FT192101 VIPUL SONI FT192102 VISHNU GOPAKUMAR FT192103 VISHRUTH RAJA (SECTION 2 - GROUP 17)
- 2. Objectives of the Case: • Choice of Silvio as the General Manager of Schindler’s India Operations • Evaluating Silvio’s first seven months as General Manager • Advise to Silvio regarding the decision of nonstandard glass wall elevator • How could he deal with the challenges.
- 3. Choice of Silvio as the General Manager of Schindler’s India Operations • Silvio understood the situation in India by contacting experts in India. • Spent 9 months in developing detailed analysis of market, competitive situation. • Silvio knew lot of people and could handle different cultures. • Young, flexible, 100% trustable & more of a generalist than specialist exactly as the top management wanted. • Management also wanted someone who is courage enough and willing to take challenges.
- 4. Evaluating Silvio’s first seven months as General Manager • Challenges: • Increase in the custom duties on imported elevator components by Indian Government in the latest budget • Rise in transfer prices for “low-cost” components by the European plants. • Orders were brought in for the nonstandard products against the policy • He was not able to bring the management to common consensus regarding the policy • External factors were missing while analyzing the market for India.
- 5. Advise to Silvio regarding the decision of nonstandard glass wall elevator • When multiple times the order for the nonstandard glass wall elevator came, it would be suggestible to analyze the change in the consumer preferences • If the change in consumer preference is confirmed, then he should evaluate the options of considering the nonstandard glass without compromising much on their elevator plans. • He should be adaptable to the changes in the market trends.
- 6. How could he deal with the challenges. • Should adjust according to the changes in the markets after evaluating how the new changes will affect their business • Can bring top management to a single standpoint of decision • Should have had the contingent plans for handling the unexpected situations in the new geographies (like changes in custom prices, transfer prices)
- 7. Thank You