Regional market research branches in Europe and Asia http://mrp-eurasia.com/Countries

1. “Market Research & Polls - EURASIA”
Copyright © MRP-EURASIA, 2014

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About Us
“Market Research & Polls – EURASIA” (MRP-EURASIA) is an
independent and professional research holding, providing a full
spectrum of marketing research, media and socio-economic
research services. We share the strength of our fieldwork
execution with research partners who have the same approach
towards-quality.
Founded back in 1997, nobody has deeper insight,
better knowledge of CIS (NIS) market and deeper
understanding of consumers in the former Soviet
Union than MRP-EURASIA.
Our research network agency based in 15 countries of the
former Soviet Union (ex-USSR) and other 18 countries in
Eastern Europe and Central Asia.
Our territory covers more than 75% of the Eurasia continent!
Our territory includes vast and densely populated regions, such
as: all East Europe, the Baltics, the Balkans, the Caucasus, all
Central Asia, Russia, Belorussia, Ukraine, Moldova.
Alexandru Trotiuc
CEO of
MRP-EURASIA Holding
Copyright © MRP-EURASIA, 2014
…Outpacing the
situation - we catch a
success!

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Our Mission
• Our Mission is to provide international companies with up-to-date
information on CEE, CIS and FSU markets.
Competencies
• In MRP we gathered leading marketing specialists in areas of all
service markets and social-politic researches and analyses.
• Besides research activities our colleagues are experienced in
industry reports preparation, prospective market segment
determination.
Copyright © MRP-EURASIA, 2014

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About the company
MRP-EURASIA provides complete set of services in marketing, public opinion
research, advertising research and consultancy.
The key directions of our company research activities are:
• Social and political studies
• Cross-cultural studies
• Market research
• Consumer insights
• Elite studies
We are the full-service company and our employees carry out all kinds of work activities,
starting with research plan development up to the complete report and the presentation of
results.
The pledge of our reputation is the high professionalism of our employees, the use of
modern research methods and advanced technical base. All of these provides for
superb conduct of research at the top level, for the effective development of our client's
business.
Copyright © MRP-EURASIA, 2014

5. Who we are
MRP-EURASIA is a Moldova headquartered consumer surveys and market research
provider operates in Eastern, Central, Southern Europe, Central Asia, former Soviet Union
regions (33 countries http://mrp-eurasia.com/Countries ).
• Specialization of MRP-EURASIA is the multicounty Social and Political research (see
details on sociological research)
• In this area, we offer the following studies
‒ Life style studies
‒ Indexes of the rule of law, implementation of human rights and democracy values
‒ Assessment of the socio-political situation and population behavior and attitudes
‒ Studying of political dominants and actors
‒ Electoral studies
‒ Indexes of the civil activity, identity and legal literacy
‒ Indexes of the living standards and economic development of the population
‒ Indexes of education and health protection of the population
‒ Indexes of the happiness, security and the mutual confidence level
‒ Indexes of the corruption level and quality of governance
‒ Indexes of moral education, level of cultural development, the cultural and religious
fragmentations
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6. • During almost 20 years of activity in Moldova, and all Central Europe, Eastern
Europe, Central Asia, former Soviet Union countries. MRP-EURASIA have conducted
hundreds of studies in many sectors of the market (inclusive Indexes of the rule of
law, implementation of human rights and democracy values), for different purposes
and using various tools.
• The company has emerged as a leader in providing market research services and is
presently supporting several global Customers and international consulting firms to
obtain a complete and objective view of the situation and trends of consumer
behavior
• You can see MRP-EURASIA experience in multi-markets projects in many regions
and industries http://mrp-eurasia.com/Our_Experience , inclusive in Moldova (see
http://mrp-eurasia.com/Market_Research_Moldova and http://mrp-
eurasia.com/market_research_reports_Moldova, plus photo-reports from Moldova
project implementation http://mrp-eurasia.com/files/photo_reports/Photo-
report_of_opinion_polls_in_Moldova.pdf
• Established in 1997, Market Research & Polls – EURASIA (MRP-EURASIA) is
recognized as one of the main F2F regional providers for the market research on the
continent Eurasia.
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7. Our Management advantages
MRP-EURASIA shares the strength of its fieldwork execution with research Territorial
Management that allows to manage inexpensive and strong Face-to-Face PAPI data
collection in Moldova and other 32 countries of Eastern, Central, Southern Europe,
Central Asia and former Soviet Union.
At the core of successful implementation of all MRP projects is effective connection
between functional and linear managerial system, good trained and differenced territorial
management, a clear separation of duties and responsibilities between Central and
Regional staff. See more details on http://mrp-
eurasia.com/Our_territorial_and_functional_management.
As a consequence of the aforementioned, MRP management benefits are:
• Cost-effective balance between handling and a high reduction in the administrative
workload;
• Efficient combination of technological standards succession and decision-making
autonomy on the internal local management level;
• Highly advanced technologies of personnel recruitment, motivation and training staff;
• Effective implementation into practice the principles of democratic decentralism and
de-concentration of management;
• High sensitivity and mobility of the central management to the challenges of external
competitive and client environment.
• The most important MRP-EURASIA uniqueness: Full Management transparency
(See details on http://mrp-eurasia.com/our_current_activity )
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Maintenance of Quality F2F field work
and the control
• Control procedures
About 5%-10% of sample is controlled by telephone calls, and call-back visits. If any
infringements in an interviewer‘s work are found, all interviews conducted by this
interviewer are being checked by the call-back visits. Minimum 20% of questionnaires
from regional offices are visually checked by the Central Fieldwork Office. Coding of
open-ended questions is being done in the central office in Chisinau.
• Data entry and data processing
Row data punched in regional offices are sent to Central Office by Internet. Data
cleaning, processing, and weighting are carried out in the Chisinau office. The data
entry and cleaning are done with a tailor-made software. To check data entry double-
punching is used, if necessary. All data is checked for missing data, “wild” codes, and
logic inconsistence. Data files are provided in ASCII and in SPSS formats.
• Fieldwork
The interviewer force of MRP consists mostly of women (90%) aged 25-35 years old
with high education (65%), taking part in polls and other surveys on a regular basis.
The interviewers recruited for a survey are trained in regional offices of MRP with the
help of the manuals used by Self-Instructional Workbook for Telephone and Personal
Interview Training. For each survey a full set of manuals is provided for interviewers
and regional supervisors followed by a telephone briefing. MRP has a team of full-
time qualitative researchers, moderators and analysts, who work with different
targets using a wide range of professional techniques. The projects could be
conducted in most of regions of the ex-Soviet Union. The company’s network of
regional offices provides a good quality of recruitment and managerial assistance.

9. MRP-Eurasia staff in Head-office in
Moldova
MRP-EURASIA staff in Head-office in Moldova incorporates all the advantages of a
typical two-level executive and control management system in the company. Thus, the
head office in Moldova (you can see it in the territorial diagram on http://mrp-
eurasia.com/Our_territorial_and_functional_management) under «Stuff territorial
structure» incorporates the following experts (general profile) http://mrp-
eurasia.com/files/Central_and_Regional_Staff_(Key_personal).pdf (see the table
below):
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Nr Name Position in MRP-EURASIA Country
1. Mr. Alexandru Trotiuc General manager of project Moldova
2. Ms. Tatiana Vaculina General director assistant on communications Moldova
3. Ms. Liubovi Girbu Senior analyst Moldova
4 Mr.Robert Amin Assistant of Senior analyst UK
5. Ms. Viorelia Motspan General fieldwork coordinator Moldova
6 Ms. Caterina Smochina Advisor on the recruiting Moldova
7. Mr. Marcel Lunga Analist - statistic Moldova
8. Mr. Alexander Tofan CFO Moldova

10. In addition
• Market research representative Moldova has a team of full-time qualitative
researchers, moderators and market research analysts in Moldova, who work with
different targets using a wide range of professional techniques. The projects could be
conducted in all regions of market Moldova.
• Meanwhile, the head office of MRP-EURASIA (and also Regional Director of this sub-
region) provides a complete and effective control over the quality of market research
projects in Moldova and, if necessary, offers managerial and analytical assistance to
the local office.
See more details on http://mrp-eurasia.com/market_research_opportunities_Moldova
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11. Our Technical advantages
MRP-EURASIA is group company incorporated in Moldova - has a transnational wide
Eurasian presence - catering to the clients across the globe for their needs, wants and
requirements.
• The pledge of MRP reputation is the high professionalism of its employees, the use
of modern research methods and advanced technical base. All of these provides
for superb conduct of research at the top level for the effective development of our
client's business.
• We are into development and implementation of custom-built marketing focused
business solutions, in order to deliver measurable and significant improvements in
organizational bottom line profitability.
MRP-EURASIA unique strengths as follows:
1. A well-organized territorial / local management
2. Cost-effective project management
3. High-quality and sustainable production standards
4. Project-oriented preparing and selection of field staff.
See more details on http://mrp-eurasia.com/who_we_are
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Our sphere of market research
In the sphere of market research, we are working with the companies
representing the following segments of the market:
• Socio-political situation and population behavior and attitudes
• Indexes of the civil activity, identity and legal literacy
• Pharmaceutical
• Healthcare
• Hygiene
• Personal Care
• Cosmetics
• Advertising
• FMCG
• Automotive
• Justice, Finance, Banks, Insurance
• Telecommunications
• Computer, software and IT equipment
• Home appliances
• Media
• Human resources
• Office equipment, furniture
Copyright © MRP-EURASIA, 2014
We have a Pan Eurasian panel network
of partners so can handle multi-country
projects as well.
We have built a deeply profiled B2B
panel spanning multiple business
domains and demographics with 45,000
members. Our consumer panel has
200,000 members.
See below...

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Our multi-country panel of lawyers and legal professionals employees and consumers:
Sub-region CEE East Europe and
Russia:
Banking and financial services
providers (employees)
Consumers (firms) Consumers - private
pers
1. Belarus 200 500 5000
2. Russia 500 1000 5000
3. Ukraine 500 1000 5000
4. Moldova 100 500 5000
5. Czech Republic 200 500 5000
6. Slovakia 200 500 5000
7. Hungary 200 500 5000
8. Poland 200 500 5000
Sub-total 2100 5000 40000
Sub-region Caucasus: Banking and financial services
providers (employees)
Consumers (firms) Consumers - private
pers
1. Armenia 100 500 5000
2. Azerbaijan 100 500 5000
3. Georgia 100 500 5000
Sub-total 300 1500 15000
Sub-region Baltics: Banking and financial services
providers (employees)
Consumers (firms) Consumers - private
pers
1. Estonia 200 500 5000
2. Latvia 200 500 5000
3. Lithuania 200 500 5000
Sub-total 600 1500 15000

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Our multi-country panel of lawyers and legal professionals employers and consumers:
Sub-region Central Asia: Banking and financial services
providers (employees)
Consumers (firms) Consumers - private
pers
1. Kazakhstan 200 500 5000
2. Kyrgyzstan 50 300 5000
3. Tajikistan 50 300 5000
4. Uzbekistan 50 300 5000
5. Turkmenistan 0 300 5000
Sub-total 350 1700 25000
Sub-region Balcans (also CEE): Banking and financial services
providers (employees)
Consumers (firms) Consumers - private
pers
1. Romania 200 500 5000
2. Slovenia 200 500 5000
3. Bulgaria 200 500 5000
4. Croatia 200 500 5000
5. Serbia 200 500 5000
Sub-total 1000 2500 25000
TOTAL: 4350 12200 120000
Copyright © MRP-EURASIA, 2014

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Products
MRP-EURASIA carries out
research projects in three
main areas:
•Ad-Hoc Research
•Panel sindicativ Research
•Mystery Shopping
Data Collection
In-depth Interviews
CATI
Face to face interviews
Focus groups
Internet Research
Mystery Shopping
On-line Surveys
Secondary Data
Data Reporting
Data entry
Cleaning
Validation
Coding
Tabulation
Cross-tabs
Database generation
Data mining
Survey Programming
Charting
Report Writing
Copyright © MRP-EURASIA, 2014

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Our research areas
° Advertising Research
° Brand Equity Research
° Brand Name Testing
° B2B Surveys
° Concept Testing
° Consumer Research
° Opinion Polls
° Customer Satisfaction Studies
° Customer/Employee Satisfaction Surveys
° Distributional Channel Audits
° Internet Strategic Intelligence
° Marketing Effectiveness and Analytics
° New Product Development
° Positioning Research
° Price Elasticity Testing
° Sales Forecasting
° Segmentation Research
° Store Audit
° Test Marketing
° Tracking Studies
° Omnibus
° Usage & Attitude Studies
Project Management
Multi-country survey
Multi-stage, multi-
vendor fieldwork
Hybrid, Innovative
methodologies
Panel Management
Processing and
Analytics
Data Processing and
Tabulation
Quantum/SPSS)
Charting and
Reporting
Full Service Research
Design Consultancy
Segmentation
Sample frame design
Data Collection Tools
Customized Research
Assignments
Quantitative
Qualitative
Syndicated Studies
Tracking Studies
Advertisements
Employee Satisfaction
Copyright © MRP-EURASIA, 2014

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Regions and Countries covered:
Sub-region East Europe:
1.Belarus
2.Russia
3.Ukraine
4.Moldova
5.Czech Republic
6.Slovakia
7.Hungary
8.Poland
Sub-region Baltics:
1. Estonia
2. Latvia
3. Lithuania
Sub-region Balcans:
1. Romania
2. Slovenia
3. Bulgaria
4. Croatia
5. Serbia
6. Macedonia
7. Albania
8. Kosovo
Sub-region Caucasus:
1. Armenia
2. Azerbaijan
3. Georgia
Sub-region Central Asia:
1. Kazakhstan
2. Kyrgyzstan
3. Tajikistan
4. Uzbekistan
5. Turkmenistan
6. Mongolia
Our research network
agency based in 15
countries of the former
Soviet Union and other
17 countries in Eastern
Europe and Central Asia.
Our territory covers more
than 75% of the Eurasia
continent!
Copyright © MRP-EURASIA, 2014

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Computer Aided Telephonic Interviews [CATI]
• 100 CATI Full Time Interviewers
• Trained Multilingual Interviewers
• Enormous Experience in B2B and B2C Surveys
Face to Face Interviews
In each country (list of 24), interviewers and moderators are sorted by specialization for each target type (B2B, B2C,
C-levels, etc.) and by industry (Pharmaceuticals, Healthcare, Consumer Products, Services, Industrial Products,
Automotive, Auto Components, Energy, Industrial Automation, etc.)
• Door-to-Door Interviews
• Business Location Interviews
• Mall/Street-Intercepts
Copyright © MRP-EURASIA, 2014
Survey Solutions
Omnibus
Omnibus - a syndicated quantitative study for several Clients: the questionnaire is formed through adding exclusive
questions for each Client to the standard social-demographic block. Based on the representative sample. An
omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is
collected during the same interview.
The advantages include:
• cost savings (because the sampling and screening costs are shared across multiple clients)
• timeliness (because omnibus samples are large and interviewing is ongoing).
Our offers:
• National representative Omnibus (urban and rural population - In individual concrete countries in our region and
sub-regions (optional))
• MilliOmnubus (in large cities in each of the 24 countries of our region)
• Regional Omnibus - in each of the countries of our concrete sub-region (optional)

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Omnibus Sample Distribution (per one country)
Quarter I Quarter II Quarter III Quarter 4
• City 1 = 300
• City 2 = 300
• City 3 = 300
• City 4 = 300
• City 5 = 300
• City 1 = 300
• City 2 = 300
• City 3 = 300
• City 4 = 300
• City 5 = 300
• City 1 = 300
• City 2 = 300
• City 3 = 300
• City 4 = 300
• City 5 = 300
• City 1 = 300
• City 2 = 300
• City 3 = 300
• City 4 = 300
• City 5 = 300
Quanti
• 1 FGD per city
supplemented by
role plays, story
telling etc.
• 1 FGD per city
supplemented by
role plays, story
telling etc
• 1 FGD per city
supplemented by
role plays, story
telling etc.
• 1 FGD per city
supplemented by
role plays, story
telling etc.
Quali
• 1500 quanti
interviews and 5
focus group
discussions
• 1500 quanti
interviews and 5
focus group
discussions
• 1500 quanti
interviews and 5
focus group
discussions
• 1500 quanti
interviews and 5
focus group
discussions.
Total
Copyright © MRP-EURASIA, 2014

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Providing Quality Deliverables
Right Candidates,
Right Training
 Identify the right
candidates – skill
sets, aptitude and
learning ability
 Mix of classroom
and on-the job
training
Operational
Excellence
 Operations structure
ensure constant
monitoring on deliverables
 Managing Training issues
 Constant up skilling
 Process documentation
and adherence
 Scalable and repeatable
processes
 Documented QC process for
all projects
 Focus on doing it right the
first time
 Management reporting for
all QC initiatives
 Daily, Monthly and Quarterly
reporting and client reviews
Quality Control
Quality Assurance
Copyright © MRP-EURASIA, 2014
Approach to Quality

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List of the Market Research Conducted by MRP-EURASIA in 2013-15:
N Project Title Value (EUR) Customer Area of the project
1 WJP Rule of Law Index project 2012-2015 (report
http://worldjusticeproject.org/sites/default/files/roli_2015_0
.pdf (on the page 166 "Table 3: City Coverage and Polling
Methodology in the 102 Indexed Countries & Territories")
256300 WJP 13 countries of Eastern Europe and
Central Asia
2 Sociological survey of the ongoing reform in the Secondary
Education System
23600 Ministry of Education Moldova, Russia, Ukraine
3 Sociological survey of the attitudes of national population,
businessmen and professors towards NGO’s
45200 Eurasia Foundation Moldova, Georgia, Ukraine, Bulgaria,
Romania
4 Sociological survey of teachers’ and pupils’ value orientations 32150 Ministry of Education,
Ministry of Labor
Georgia, Azerbaijan, Armenia
5 B2B CATI survey with client addresses in Moldova 12400 GFK Romania Moldova
6 Acquisition & Retention study 2014 65700 Microsoft Corporation,
Toluna
Russia, Ukraine, Moldova
7 CAWI Media Study 17860 PMR Research Serbia, Albania, Slovenia
8 Rheumatoid Arthritis Patients Study 56500 FMR Middle East: Kazakhstan (KZ),
Kyrgyzstan (KY), Tajikistan (TJ),
Uzbekistan (UZ), Turkmenistan (TU),
Armenia (AM), Azerbaijan (AZ),
Georgia (GE)
9 Ocular Vitamins market survey 7800 All Global Poland, Russia
10 Microsoft Desktop User Tracker 25600 Toluna Russia, Ukraine
11 Sociological survey of homeless children concerning
HIV/AIDS, drug addicts and safe sex
48900 INTAS Romania, Slovenia, Bulgaria, Croatia,
Serbia, Macedonia, Albania, Kosovo,
Georgia, Azerbaijan, Armenia,
Moldova
12 Global Consumer Study 32800 Advaith Russia, Serbia, Croatia, Albania,
Kosovo, Bulgaria, Macedonia, Turkey
13 Melanoma awareness study All Global Slovenia, Hungary, Slovakia, Czech
Republic

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List of the Market Research Conducted by MRP-EURASIA in 2013-15:
14 Metro international tracking study B2B 58500 METRO, Millward Brown Moldova, Kazakhstan, Hungary,
Russia, Ukraine
15 Survey to identify juridical civil problems in Moldova 15600 Soros Foundation-Moldova Moldova
16 Survey on the satisfaction of people with the services
provided by the border agencies on the border between
Republic of Moldova and Ukraine
32200 GFK Ukraine Ukraine, Moldova
17 OMNIBUS - Social satisfaction: 54000 EBRD All - former USSR countries region (15
countries)
18 SOCIOLOGICAL STUDY on women and men, representing
vulnerable groups
27800 UN Women Joint ILDP Moldova
19 Sociological survey of the medical service provided to
disabled population
International Red Cross Kazakhstan, Kyrgyzstan, Tajikistan,
Uzbekistan, Turkmenistan
20 Sociological survey of public school students concerning
HIV/AIDS, drug addicts and safe sex
Eurasia Foundation Moldova, Russia, Ukraine, Georgia,
Azerbaijan, Armenia
21 Research to assess gender associated differences in
Behaviour, Knowledge and Attitudes of Moldovan Vulnerable
Groups determining the sexual transmission of HIV/AIDS in
republic of Moldova
UNDP Moldova Moldova
22 Perfume & cosmetics industry market study in Belarus 21150 PMR Research Belarus
23 Segmentation study B2B among safety managers, purchasing
managers, team or line supervisors, continuous improvement
managers, plant or area mangers, quality managers from
companies
14700 MarketWatch Scandinavia Russia
24 Tourism in Lithuania CATI survey 12450 PMR Research Lithuania

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List of the Market Research Conducted by MRP-EURASIA in 2014-15:
25 Sociological survey of national society’s attitude to the Russian
language
Foundation ‘Russian World’,
Moscow, Russia
Belarus, Ukraine, Moldova, Czech
Republic, Slovakia, Hungary, Poland,
Estonia, Latvia, Lithuania, Armenia,
Azerbaijan, Georgia
26 Healthcare research “Use of Symbicort in asthma and COPD” 72300 Worldwide Ltd Hungary, Slovenia, Poland, Bulgaria,
Czech Republic
27 F2F PAPI interviews with Policemen 12450 FOM Russia Bulgaria
28 Public opinion regarding post-war relations between Georgia
and Russia
Russian Centre of Public
Opinion Poll (ВЦИОМ),
Moscow, Russia
Georgia, Russia
29 Customer Retention & Acquisition study for a mobile operator MTC Russia Azerbaijan, Georgia, Kasachstan,
Moldova, Tadjikistan, Usbekistan
30 Segmentation study of importers, wholesalers and customers 119000 Reinnovo Business Consulting
Pvt. Ltd
Russia, Czech Republic, Hungary,
Poland
31 Diapers CLT research 18600 LEYHAUSEN Field Services
International
Russia
32 Social research among the Jewish population in Latvia 16700 PMR Research Latvia
33 Migration and trafficking of human Sociological Study in
Moldova
GFK Ukraine Moldova
34 Segmentation study beer drinkers 12800 SpadeResearch Moldova
35 Commercial Vehicles Study 21250 Yöntem Research Consultancy
Ltd.
Russia, Poland

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Relevant works:
Developing an consumer legal literacy in rural areas Strategy & Regulatory Framework for
Moldova (EGIS Bceom International) The project nominally was divided into four stages:
• During the first stage, quantitative survey was conducted in 7 districts of Moldova. Sampling
was consisted of 1600 respondents. Research method was face-to-face interview (by using
research instrument - questionnaire). The data was analyzed by MRP statisticians in SPSS
program.
• The purpose of the second stage was to design “Legal Public Satisfaction” maps. The MRP
statisticians made this LPS-maps for 4 Moldovan economic development zones (North,
Center, South, UTA Gagauzia), on the basis of quantitative research results. On the maps the
points of poverty concentration were placed.
• During the third stage, 16 focus group discussions were organized in 4 rural district centers
cities of Moldova. During the next stage focus group results were transcribed, analyzed and
translated into English.
• The final and fourth stage of the project included analytical work. The results of quantitative
and qualitative researches were analyzed in the frame of social-economic conditions of
Moldova. The report also included the review of the implementation of Millennium Challenge
Moldova plan. Special attention was paid to the social-economical issues (living conditions)
and correlations between quality supply of legal services and "feeling of legal protection". The
MRP statisticians and analysts were included in the analytical report design: The project has
strategic value for Moldova.
Within 35 projects we will outline in 2013-15 two projects which are either similar by the
content or by the scope of work (legal literacy and practice):

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Relevant works:
• The economic and legal conditions for juridical support of small business.
(Swiss Agency of Development and Partnership, 2014).
The survey covered 3000 households in Moldova and Ukraine region. Research method was
quantitative survey. Research method was CATI, face-to-face interview and IDIs.
One of the research objectives was focused on constructing dependence between legal
literacy the target group and the law firms ability in creating a satisfactory and accessible
services (in the context of the real effective assistance in solving conflicts or support of
transactions).
The MRP statisticians and analysts designed final analytical report.
The research results will promote the establishment and development of different economical,
educational, agricultural, cultural programs, etc.

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MRP – EURASIA
Corporate Office:
101 Columna str., Chisinau, Moldova,
phone: +373 69 942499
info@mrp-eurasia.com
www.mrp-eurasia.com
Thank you for attention!
Copyright © MRP-EURASIA, 2015
Contact Us: