Fair & lovely - A case study on marketing strategies of fairness cream brands.Ahtezaz Parways
This PowerPoint Presentation is about the marketing strategies of various fairness cream brands categorized under : Market leader, Market Challenger, Market Follower and Market Nicher. It is made by referencing the Hard Copy of a Case study named : Fair & Lovely : Creating Demand.
Fair & lovely - A case study on marketing strategies of fairness cream brands.Ahtezaz Parways
This PowerPoint Presentation is about the marketing strategies of various fairness cream brands categorized under : Market leader, Market Challenger, Market Follower and Market Nicher. It is made by referencing the Hard Copy of a Case study named : Fair & Lovely : Creating Demand.
IVEY Business School Case Study- Boots:Hair-care Sales promotionShoham Teberiwal
This presentation was made during my internship under Prof. Sameer Mathur at Indian Institute of Management, Lucknow.
It is based on review of case study presented by IVEY School of Business concerning the hair-care sales promotion.
*Some of the materials may involve copyright issues.
Boots Hair-Care Sales Promotion: A Harvard CaseSunil Swaroop
Boots Hair-Care Sales Promotion: A Harvard Case done under the guidance of Prof.Sameer Mathur, IIM Lucknow as an assignment of Marketing Management summer internship.
Sunsilk..... Sunsilk Brand audit best Presentation "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
WTO & Trade Issues - Legal and Ethical Issues in International Marketing.pptxDiksha Vashisht
Making the leap into overseas marketing involves more than just identifying a new market and going after it. The process requires plenty of foresight and local knowledge if the pitfalls of legal and cultural issues are to be avoided. Linguistic and cultural differences, shifting political systems, and governmental protections for home-grown brands will all have to be planned for and dealt with first.
WTO & Trade Issues - International Trade Environment.pptxDiksha Vashisht
To better understand how modern global trade has evolved, it’s important to understand how countries traded with one another historically. Over time, economists have developed theories to explain the mechanisms of global trade.
The main historical theories are called classical and are from the perspective of a country, or country-based.
WTO & Trade Issues - International Promotional Strategies.pptxDiksha Vashisht
Communication is the basis of promotional activities. Companies attempt to convey product information to potential customers. Promotion involves marketing efforts that inform, remind and persuade customers. Product or service promotion is carried through communication and certain tools are adopted for this:
Advertising: The advertising is any paid form of non-personal presentation and promotion of goods and services by the identified sponsor in the exchange of a fee
WTO & Trade Issues - International Product Policy.pptxDiksha Vashisht
International product life cycle discusses the consumption pattern of the product in many countries. This concept explains that the products pass through several stages of the product life cycle.
The, product is innovated in country, usually a developed country, to satisfy the needs of the consumers.
The innovator country wants to exploit the technological breakthrough and start marketing the products in foreign country.
WTO & Trade Issues - International Pricing.pptxDiksha Vashisht
The price of the product for domestic and export purposes shall be calculated in somewhat different manner. There are various methods of pricing the product in international market. Exporter may follow any method to calculate price. But before that he must be able to identify competitor’s price.
WTO & Trade Issues - International Marketing Introduction.pptxDiksha Vashisht
International Marketing is the application of marketing principles by industries in one or more than one country
International marketing is based on an extension of a company’s local marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally
WTO & Trade Issues - International Marketing Environment.pptxDiksha Vashisht
International Marketing environment refers to the controllable and uncontrollable forces that influence upon the marketing decision making of a firm globally. International Marketing environment is comprised of those components which shape policies, programmes and strategies of an international marketer.
WTO & Trade Issues - International Financial Institutions.pptxDiksha Vashisht
The International Monetary Fund (IMF) is an international organization that promotes global economic growth and financial stability, encourages international trade, and reduces poverty. Quotas of member countries are a key determinant of the voting power in IMF decisions.
Votes comprise one vote per 100,000 special drawing right (SDR) of quota plus basic votes. SDRS are an international type of monetary reserve currency created by the IMF as a supplement to the existing money reserves of member countries.
Foreign Trade Policy is a set of guidelines and instructions established by the DGFT in matters related to the import and export of goods in India. The Government of India, Ministry of Commerce and Industry announces Export Import Policy every five years.
Exporting marketing is the practice by which a company sells products or services to a foreign country. Products are produced or distributed from the company's home country to buyers in international locations. Hereby a company markets the products/services in international locations
Consumer Behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use & disposal of goods & services & how the consumer’s emotions, attitudes & preferences affect buying behavior.
Retailer’s Classification on the basics of Operational Structure.pptxDiksha Vashisht
Store Based: Store based formats can be further classified into two formats based on the basis of Ownership or Merchandise offered. Non Store Based Classification: Non Store retail organizations focus on establishing direct contact with the consumer.
A retail outlet or store is a retail sales establishment which has a genuine retail activity and which therefore has a sales area. This therefore excludes ancillary establishments such as warehouses or the offices of commercial enterprises without their own turnover..
A service blueprint is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey. Think of service blueprints as a part two to customer journey maps.
Since 1890, Dressed in white outfit and traditional Gandhi Cap, Mumbai Army of 5,000 Dabbawalas fulfilling the hunger of almost 200,000 Mumbaikar with .
Globalization has given impetus of international trade which is increasing by the day. International trade involves multiple agencies, transportation agents, carriers as well as Customs and Banks etc of the two countries involved in trade.
Export and Import transactions are essentially dependant upon documentation and information to flow across all related agencies smoothly.
International Trade Logistics - Type of Duties.pptxDiksha Vashisht
Internationally, all import and export shipments originating or entering in a country are regulated through the customs laws and regulations of respective country. In India, all import and export shipments are cleared through various customs check points as per provisions contained in the Indian Customs Act (ICA) 1962.
International Trade Logistics - Documentation.pptxDiksha Vashisht
Documents are at the heart of all logistics processes. Invoices, bills of lading, shipping slips, customs documents, and packing lists are just a few of the (typically) paper documents that are passed through many hands from supplier to receiver to end customer
The trading of one currency for another or system of converting one national currency into another (Rupee for Dollar)
An exchange rate is the price of a currency (value of one currency relative to the other)
It is essential for the trading between nations
For Example: how many Indian rupees does it take to buy one US dollar?
If the exchange rate is 71, it means Rs. 71 are needed to buy 1 USD
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
A detail overview of Saudi Arabian market in the prospective of vision-2030. Construction industry,its development and its impect on other industries like Furniture industry,woodbase board industry and other related industries in SA
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...focsh890
Introduction to Topic One
In this section, the focus is on delving into the
intricate details surrounding Topic One. It is essential
to gain a comprehensive understanding of this topic to grasp Its significance fully. Here are key points to consider:
Definition of Topic One: Understanding the concept of Topic One Is fundamental as it forms the basis for further exploration.
Historical Background: Exploring the historical context of Topic One provides valuable insights into its evolution over time.
Significance and Relevance: Examining why Topic One Is important in its respective field sheds light on its relevance In current discussions
3. INTRODUCTION
TRESemmé is an American Brand of Hair
Care products first manufactured in 1947
by the Godefroy Manufacturing Company
in Manhattan, New-York (USA).
TRESemmé was origin from France that
means “BELOVED”
Basically this product is used for HAIR
REPAIR treatment from heat damage
caused by hair ironing & blow-drying.
4. ♦NAME : TRESemmé
♦COMMENCED ON : 1947 (73 years)
♦LOGO :
♦INDUSTRIES SERVED : HAIR CARE
♦ORIGIN : UNITED STATES
♦FOUNDER : Edna L. Emme
♦OWNER : UNILEVER
♦GEOGRAPHIC AREAS SERVED : WORLDWIDE
♦PRODUCE BY : Godefroy Manufacturing Company
♦CEO [USA] : ALAN JOPE
6. HISTORY
1947
TRESemmé brand
was launched by
Godefroy
Manufacturing,
1948
Bringing you salon
quality hair at
home since 1948
1968
It was bought
by Alberto-Culver , a
manufacturer of hair
and skincare
products
2010
Alberto-Culver was
bought by Unilever,
an Anglo–
Dutch multinational con
sumer goods company
7. EDNA L. EMME
LAUNCHED
TRESEMMÉ
Why do people need of this product ?
AT A TIME WHEN PROFESSIONAL
PRODUCTS WERE JUST AVAILABLE IN
SALONS, IT WAS EDNA WHO HAD THE
VISION TO BRING PROFESSIONAL-
QUALITY HAIR TO WOMEN AT HOME –
MAKING HAIR HISTORY BY INTRODUCING
TRESEMMÉ TO THE PUBLIC.
9. TRESemmé IN INDIA
♦In 2012 Hindustan unilever limited
launches tresemme premium hair care
in India
♦Became Rs100 crore brand within a
year.
♦India is the second market after brazil
where unilever launch tresemme
10. TIPS FOR “X”
Tell your audience how they
can put what you have shared
with them into practice
♦ One
♦ Two
♦ Three
1) Strong presence of the brand across
many countries
2) Exclusive product for every hair type
3) The brand has strong advertising and
marketing through TVCs, online ads etc
4) Product portfolio includes Shampoos &
Conditioners, Dry Shampoos, Mousse,
Gels, Hairsprays etc
1. People getting skeptical
about using hair products
2. Poor response from new
markets
3. Price wars can reduce
market share
1. Limited market share due to
intense competition in this segment
2. Claims by few media online
claims that allegedly the products
damage hair. This many hamper
brand image
1.To increase market share
through more distribution
2.Increasing online and social
media presence
3.Establishing its own niche
11. TRESemmé Brand Analysis
Parent Company Unilever
Category Beauty and Wellness
Sector FMCG
Tagline/ Slogan
Well Loved; Used by
professionals;
Professional, Affordable
USP
Provides different
formulas for different
types of hair
TRESemmé STP
TRESemmé
Segmentation
Ladies who love to take
care of their hair
TRESemmé
Target Market
Women from the upper
middle & upper class
TRESemmé
Positioning
To bring salon feel to
home all over world
12. Price
Monetary value: 8 ML -
Rs. 3, 100 ML - Rs. 68,
200 ML- Rs. 135, 600
ML- Rs. 295
Price Sensitivity:
Product caters to high-
end customer-
therefore lesser price
sensitivity.
Promotion
on TV, Print (magazines
like Cosmopolitan, Good
Housekeeping, Fermina),
Pop display and
persuasion, sampling,
some PR activities like
sponsored events, hair
styling fests.
Product
Customer Requirements:
Reduce hair fall, salon
styled hair
Sachet/Bottle
Colour: Black and purple
look (connotes luxury)
Size: 8 ML, 100 ML, 200
ML, 600 ML
Place
Mom-and-pop stores in
locality, Large retail
stores (Big Bazaar,
Reliance, D-Mart)
Distribution Channels:
Distribution Channels
include wholesalers,
agents
4 P’S OF TRESemmé
17. “All these found in
different
departmental stores,
drug stores, online
stores”.
All are offering
shampoo &
conditioners
18. MARKET ANALSIS OF SHAMPOO INDUSTRY
HUL (43%)
LOREAL(29%)
OTHERS (2%)
ITC (20%)
Dabur(6%)
MARKET SHARE
HUL (43%)
LOREAL(29%)
ITC (20%)
Dabur(6%)
OTHERS
19. CONCLUSION
The aim of this brand is for helping women to get
salon which gives them home like comfort.
Tresemme has propelled the truth that every
woman deserves to feel and look fabulous. It
focuses more on creating salon-like quality hair
care and styling products, which do not have high
prices like a salon.
They tested their products before reaching the
market and inspired products that help customers
to create their own hairstyle and experience that
feels like salon treatment every day.
It gives independence, self-reliance, and
confidence to step up and meet the next
challenge. The brand understands the power of
hair that boosts your confidence and so they