This is the second in our series, "Crossing Boundaries: Implications for the Content Industries," prepared for Adobe. Working across different time zones has already become part of today’s optimized production methods. This new teamwork model creates unexpected challenges related to complexity, cultural differences, language transference, and international project management. Professionals need to know how cultural concepts of time can be integrated into online collaborative content creation models. Link to the recording of the full webinar on the Adobe site: http://www.adobe.com/cfusion/event/index.cfm?event=register_no_session&id=2374965&loc=en_us

1. Ray
Gallon
&
Neus
Lorenzo
Crossing Boundaries:
Implications for the
Content Industries
-2-
Transcending
Time:
Collabora:on
in
the
virtual
age
The
Mu:la:on
of
Uranus
by
Saturn
(Chronos)
hDp://img.waggish.org/wp-­‐content/uploads/2013/02/The_Mu:lia:on_of_Uranus_by_Saturn.jpg

2. Time is asynchronous:
Meet now, join later!
Thank
you
for
par:cipa:ng
in
this
synchronous
/
asynchronous
experience
hDp://psicologiacat.files.wordpress.com/2013/04/el-­‐temps-­‐vola.jpg

3. hDp://web41.its.hawaii.edu/kaohana.windward.hawaii.edu/images/wp/2012/12/:me-­‐travel2-­‐photo-­‐courtesy-­‐of-­‐junussyndicate-­‐on-­‐deviantART-­‐1024x652.jpg
Time
is
not
something
that
happens
to
us:
it
is
how
we
spend
our
lives.

4. Chronos (time, eternal duration)
Cronus:
hDp://www.aworldofmyths.com/media/Greek_Gods/Cronus/Cronus_2tl.jpg
Myths:
hDp://www.aworldofmyths.com/Greek_Gods/Cronus.html
Measurable
and
quan:ta:ve
Flows
in
Nature
Expands
in
planned
tasks
“Clock
:me”

5. Digitization of Time:
evolution of ephemeral registers
hDp://www.an:que-­‐collectable-­‐clock.com/image-­‐files/anchor_esc.jpg
The
First
Digi:za:on
of
Time
Osaka
Water
Clock
hDp://www.tofugu.com/wp-­‐content/uploads/2011/10/water-­‐clock.jpg
The
Digital
Water
Clock
Clepsydra:
Transferring
concepts.
From
flowing
to
coun:ng
hDp://masabadell.files.wordpress.com/2007/08/waterclk.gif?w=450

6. Kairos (the right moment)
Museo
di
An:chità
di
Torino.
Kairos:
hDp://www.decorarconarte.com/WebRoot/StoreES2/Shops/61552482/4932/4EA7/AF04/2BA4/78E8/C0A8/28BA/F8A8/DSCN1031.JPG
Characterised
by
intensity
Qualita:ve
You
flow
within
it
Expands
with
engagement
“Psychological
:me”

7. hDp://2.bp.blogspot.com/-­‐GJ3HviE95Pk/UDDy3s81zYI/AAAAAAAAAgg/4dB6MkbTDvw/s400/estany_Banyoles.jpg
Wai:ng
Time
seems
Eternal

8. Photo
by
Adam
Dobrovitz
Rush
Time
seems
ephemeral

9. Horae (the right order)
Good
Order
Peace
Climate
Natural
jus:ce
“Social
:me”
Image:
hDp://upload.wikimedia.org/wikipedia/commons/thumb/7/70/Dionis_i_Hore.jpg/250px-­‐Dionis_i_Hore.jpg
Ref:
hDp://en.wikipedia.org/wiki/Horae

10. From Natural to Human iteration
hDp://50.56.99.208/wp-­‐content/uploads/2011/08/AgileDevelopment.png
hDp://www.monarch-­‐buDerfly.com/graphics/monarch-­‐emerging.jpg

11. Chronus, Kairos, and Horae
in the Virtual World
hDp://www.gadgets.co.uk/mas_assets/full/DALICLOCK.jpg
Challenges:
-­‐Planning
our
line
of
ac:on
-­‐Regula:ng
engagement
-­‐Crea:ng
a
culture
Planning
Ac:on
Accountability
Observing
Reflec:ng
Sharing
NEMETICS:
No:ce,
Engage,
Mull,
Exchange
(See
Blog
Post
on
Adobe
web
site)
hDp://rgbwaves.wordpress.com/2012/09/06/complexity-­‐as-­‐i-­‐see-­‐it-­‐and-­‐understand/

12. The Dance of the Hours
hDp://itechfuture.com/wp-­‐content/uploads/2010/08/TokyoflashNightVisionWatchConcept_2.jpg
Wisdom
is
not
the
result
of
a
long
life
of
struggling
for
knowledge
acquisi?on,
but
of
the
lifelong
aBempt
to
build
it.
What
makes
a
market
a
market,
a
school
a
school,
or
a
home,
Home?
hDp://farm5.sta:cflickr.com/4147/4957577054_a0c13fc3f3_o.jpg
Urgent!
Important

13. Time Management Matrix
URGENT
NOT
URGENT
IMPORTANT
NOT
IMPORTANT
3.
Collaborators,
Teams.
-­‐Reports,
mails,
calls…
DO:
Delegate
,
simplify,
sort.
4.
Automa:c
tools,
Filters,
an:-­‐spam.
-­‐
Undesired
informa5on/overload
control
DO:
Automa:c
treatment,
if
any,
garbage.
1.
Writer,
producer,
content
creator.
-­‐Deadlines,
crisis,
personal
du5es…
DO:
Fast
and
efficiently.
2.
Project
manager,
coordinator,
leader.
-­‐Vision,
updates,
diffusion,
debate,
DO:
Plan
,
maintain,
commit

14. Na:onal
Geographic:
Plane
Crash,
near
Sanarate,
Guatemala,,
by
Robert
Madden.
hDp://es.slideshare.net/guimera/na:onal-­‐geographic-­‐50-­‐best-­‐photographs
.
The most urgent and important
events can not always be planned…

15. Two possible future
paths after a specific
moment
Meeting here and now:
Space-time
Two-­‐Dimensional
Space-­‐:me
Depicted
in
Three-­‐Dimensional
Space-­‐:me
hDp://www.physics.fsu.edu/users/ProsperH/AST3033/Space:me.gif
Ref:
hDp://www.andersonins:tute.com/physical-­‐defini:on-­‐of-­‐:me.htm
Observation point:
“Here and Now”

16. There
is
only
ONE
FIRST
TIME…

17. In Our Digital Age,
The Moment is Ubiquitous
LIVE
Webcam
Network
hDp://www.earthcam.com/

18. Timelines of
change and complexity
hDp://rippleffectgroup.files.wordpress.com/2012/06/olympic-­‐:meline1.jpg

19. Components of complexity
Ref:
FriendMosaic:
hDp://rippleffectgroup.files.wordpress.com/2012/06/olympic-­‐:meline1.jpg
Virtual
space-­‐:me
is
the
result
of
gathering
individual
contribu:ons.
Complexity
relates
to
the
number
of
unique
elements
and
the
number
of
connec:ons
between
them.

20. hDps://sphotos-­‐b-­‐ams.xx.tcdn.net/hphotos-­‐frc1/1239913_507619442649756_51861501_n.png
Yesterday is but today’s memory
and tomorrow is today’s dream.
-Kahlil Gibran

21. Planetary Time: a measurement tool
We
use
:me
to
measure:
– Work
and
its
value
– Linear
physical
distance
– Age
and
maturity
– Distribu:on
of
space
around
the
globe…
hDp://4.bp.blogspot.com/-­‐i-­‐87MK8kYXU/TZj6u-­‐YGvZI/AAAAAAAAAFM/EOaXky6i-­‐s8/s320/husos-­‐
horarios%2B3.gif

22. Time Zones
ref_:
hDp://dandiacarb.files.wordpress.com/2012/02/husos-­‐horarios.jpg
There
are
39
:me
zones
around
the
world
to
define
26
hours!
Kiriba:

23. What Time is it?
Finland:
12:00
Norway:
11:00
Russia:
14:00
hDp://fronterasblog.files.wordpress.com/2013/01/finoru2.jpg

24. Playing the Time Zones
hDp://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=rUSc-­‐mIGfPMuSM&tbnid=18W0AwD1eIoauM:&ved=0CAUQjRw&url=hDp%3A%2F%2Fkyoto.asanoxn.com%2Finfo
%2Faccess.htm&ei=788oUsnVE4nW0QWc8oCADg&psig=AFQjCNEzEUJolf04xsLVD1OoL9I5x8Urtg&ust=1378492645322316
Phase
2:
Barcelona
12:00
–
18:00
Phase
1:
Tokyo
9:00
–
18:00
Phase
3:
New
York
12:00
–
18:00
Phase
4:
San
Francisco
15:00
–
18:00
Arrival
Tokyo
14:00
next
day
–
21
hours
of
work
in
29
hours
elapsed
:me!

25. Not So Simple Problems
Playing the Time Zones
• Teams
don't
always
know
original
inten:on
–
costs
of
rework
can
offset
the
benefits
• Project
management
is
not
easily
scalable
–
we
s:ll
need
automated,
specialized
PM
tools
hDp://descargas.pn:c.mec.es/cedec/mat3/contenidos/u8/M3_U8_contenidos/husos.jpg
• Requires
more
industrial
processes
to
replace
hand-­‐crazing
–
pressures
on
quality
increase
• Problems
of
language,
culture,
interpreta:ons,
etc.

26. Telling time is also
a cultural transmission
A
quarter
past
seven
(Spanish,
French)
A
quarter
towards
eight
(German,
Catalan)
Fer:gmachen
(Ger.)

27. Cultural Perceptions of Time

28. Collaborating in
a Time-Shifted, Digital Universe
Tools
Facilita?on
• Email
is
not
a
groupware
tool
• Time-­‐shized
Computer
Assisted
Conferencing
(CAC)
systems
are
designed
to
facilitate
many-­‐to-­‐
many
communica:on:
– Across
:me
(store-­‐and-­‐forward
mode)
– Across
cultures
(modera:on
tools)
– Provides
a
consultable
record
– Designed
by
communicators
Human
Facilita?on
• Moderator
(project
manager?)
– S:mulates
discussion
– Provides
cross-­‐cultural
assistance
– Ensures
that
team
members
are
in
sync
and
have
common
understandings
– Controls
discussion
when
necessary
– Provides
closure/decision-­‐
making
Image:
hDps://encrypted-­‐tbn3.gsta:c.com/images?q=tbn:ANd9GcTtqaFZpDO-­‐WA4seWk8radSV_qEwMdYTUopAqjdJEIG40b32af

29. Time-Shifted Collaboration Models
Ref:
Ray
Gallon,
Transforma:on
Society
1998

30. Customized Workflows
Choose
to
add
a
flow
state
Useful
way
to
label
pages,
organise
content
and
communicate
with
people
in
your
project
Personalise
ways
to
label,
organise
and
communicate
progress
in
your
project
Choose
to
add
a
new
state
Workflow:
Thanks
to
Angus
Edwardson
hDps://blog.gathercontent.com/we-­‐have-­‐launched-­‐workflow

31. hDps://sphotos-­‐a-­‐mad.xx.tcdn.net/hphotos-­‐prn2/1175699_10201899615672036_1388125126_n.jpg

32. Ray
Gallon
&
Neus
Lorenzo
THANK YOU
Ray
Email:
ray@transforma:onsociety.net
TwiBer:
@RayGallon
LinkedIn:
Ray
Gallon
Google
Plus:
+Ray
Gallon
Blog
–
Rant
of
a
Humanist
Nerd:
hDp://humanistnerd.culturecom.net
Neus
Email:
neus@transforma:onsociety.net
TwiBer:
@NewsNeus
LinkedIn:
Neus
Lorenzo
Next
Webinar:
“Consumers
become
producers”
29
October
2013