INTELLECTUAL PROPERTY Intellectual Property Rights (IPR) is a general legal term for patents, copyrights, and trademarks that provides legal rights to protect ideas, express ideas, and inventors and creators of such ideas. A patent provides legal protection for a new invention, application of a new idea, discovery, or concept that is useful. Copyright provides legal protection against copying any creative work, as well as business and scientific publications, computer programs and collections of information. A trademark grants the right to use symbols, certain words, logos, or other markings that indicate the source of a product or service. TRADEMARK AND SERVICE MARK A trademark is a word, picture, number, two-dimensional or three-dimensional shape, sound or color, or a combination of two or more of these elements, that a merchant uses to distinguish his goods or services from those of other manufacturers. his/her competitors and serves to establish a friendly relationship with the consumer. Almost every company that does business uses some kind of trademark to identify its products or services. COPYRIGHT LAW IN PAKISTAN: Copyright is a legal instrument that provides the creator/owner of a work of art or literature, or a work that conveys information or ideas. The purpose of the copyright ordinance in Pakistan is to promote the development of knowledge by giving the author of a work an economic incentive to create new works. Design: Industrial designs and industrial models are protected in Pakistan through registration with the competent authority. An application for registration of an industrial design is examined for compliance with the formalities and patentability provided for by the law on industrial designs, including novelty and distinctiveness. Violation and protection of rights: The Decree provided civil as well as criminal remedies for violation of the exclusive rights of the copyright holder. It provides that infringement consists of the commission of any act that can only be performed by the right holder (see "Protection effect" above). The ordinance provides that, at the request of a copyright holder or its licensee, if the latter has requested the copyright holder to initiate legal proceedings for specific relief and the copyright holder has refused or failed to do so within a reasonable period of time, the Circuit Court may grant an injunction to prevent infringement or imminent breach, and award damages, as well as provide any other remedy provided for in the relevant applicable law.