2. Опубликовано на Procontent.Ru
• Leadership: #1 company in the Mobile Value Added Services industry
• Experience: +10 year experience in the digital entertainment industry
• Global geographical footprint: operations in 55 countries in 5
continents, through agreements with 130 mobile networks. Offices in 22
world capitals.
• Dedication: 2,000 employees worldwide. 50% dedicated to R&D and
innovation
• Extensive portfolio: 170.000 SKUS of mobile content products and
services (personalization, games and applications)
3. Опубликовано на Procontent.Ru
10+ years of experience in the digital
entertainment industry
55 countries PlayerX
37 countries Monstermob Acquisition
Acquisition
15 countries Zed
Acquisition
11 countries In-house
games
studio is
founded
First SMS &
WAP
launched
1996 1999 2002 2004 2006 2009
5. Опубликовано на Procontent.Ru
Mobile content market
Entertainment, Information
Personalization, Music, Videos,
Games, News
Non-messaging data services
•$ 200 billion in 2008
• 35% Growth (2008 Vs. 2007)
• Non-SMS services generating
up to 50% of non-voice revenues
(Vodafone Europe in 2008)
Source: Netsize guide 2009 – Informa Telecoms & Media
A steady increasing Market
5
6. Опубликовано на Procontent.Ru
Operator and mobile content market
Mobile content value chain
Operator
Unique
Position
WAP RETAIL
END-
CONTENT MANAGEMENT & WEB
PORTAL
(MARKETING
& SALES) USER
X X X X X X X X X
XXX X X X XXX X X X XCONTENT X
X X
CONTENT
X X ADVERTISING/
X X X XX X X X X
IP OWNERS DEVELOPERS/ AGGREGATORS/ CRM/
X PUBLISHERSX
X X INTEGRATORSX
X PROMOTION
X XX X X XX X X XX X
X X X
TECHNOLOGY
PLATFORM
Increasing market and unique position controlling access to end-user
BUT…
6
7. Опубликовано на Procontent.Ru
Operator and mobile content market
•Not traditional core business
•Tough competition from off-portal players
•Operating a portal with various services is complex
and requires a lot of dedicated resources in terms
of:
• Content portfolio management (relationship with
different licensors, publishers, aggregators)
• Marketing & Sales efforts
• Technology platform
7
9. Опубликовано на Procontent.Ru
MSCP Solution
Operator
Unique
Position
WAP RETAIL
END-
CONTENT MANAGEMENT & WEB
PORTAL
(MARKETING
& SALES) USER
X X X X X X X X X
XXX X X X XXX X X
CONTENT X XCONTENT X
X X
X X
X X X XX
AGGREGATORS/ ADVERTISING/
IP OWNERS
X X
DEVELOPERS/
X PUBLISHERSX X X
X INTEGRATORSX CRM/
X X PROMOTION
X XX X X XX X X XX X
X X X
TECHNOLOGY
PLATFORM
OPERATOR + MSCP PARTNERSHIP
FULL END TO END SOLUTION
COST EFFICIENCY + REVENUE INCREASE
9
10. Опубликовано на Procontent.Ru
Full End to End and Flexible Service Solution
Customization to meet every specific need
CONTENT PORTAL RETAIL
MANAGEMENT MANAGEMENT MARKETING & SALES
• Portfolio optimization • CRM & Mobile Marketing
• Content Providers campaign optimization tools
Management (commercial • Front-end Multi–Channel
• Full range of Business
agreements/Licensing, Management
Models (Pull, Push, Rental,
content submission, sales (Wap, Web, SIM Browsing)
Pack, Trial)
reports)
• Detailed Stats & Business
• White Label content: • Full categories management reports
In-house production (Personalization, Music,
capacity (all categories) • Advertising Management
Videos, Games, News)
(Banners display)
• Own IP and content
catalogue • Customer Care
TECHNOLOGY
• Multi Service Delivery Platform (Wap, Web, SMS Premium, SIM browsing)
• Connectivity & Billing Management Platform
• Front-end & Back-end Management
10
11. Опубликовано на Procontent.Ru
The MSCP benefits for an operator
Improve Maximize
Cost Efficiency Revenue
• Turn Key solution for • Harmonization of sales
content/portal management channel: no repeated content
and technology and services
• Centralization: one agent to • Content Portfolio Optimization
deal with all content providers (selection and update)
• Unified billing system • Increased bargaining power
with content providers
• No technology investment
and maintenance cost for • Marketing/CRM: acquisition and
operators retention of customer
• Cross / Up-Selling
11
12. Опубликовано на Procontent.Ru
Experience
MSCP PROVEN CONTENT SALES EXPERTISE LEVERAGING
EXPERIENCE OWN D2C OFFER PARTNERSHIP
• Customized solutions
implemented across the world for • 10 year experience in the • Our goal is to provide an
operators with different MVAS Sector efficient service to all our
requirements and specificities partners (from content
providers to the operator) to
•Telefonica MSCP in 12 LATAM optimize each partner
• Strong D2C offer and
countries, all categories benefit
International presence:
• O2 UK 100%Mobile Game Store 11 brands across 44
Front countries
• Collaboration with High
• Vodafone Global Official Games Profile partners (from IP
aggregator in 12 countries • Understanding of customers owners to Content
needs (local flavour and providers)
• Orange World Official games global trend)
aggregators in 7 countries
• AT&T USA official major label
aggregator
/… /… /…
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