AC&M Consulting estimates Russian mobile VAS makret in 4Q09

1. Total Russian VAS Market VAS Segmentation
4Q09 3Q09 4Q09 3Q09
VAS revenues, RUR mln (gross) 34,717.5 30,728.8 Content revenue, RUR mln (gross) 10,246.2 8,231.1
Growth q-o-q 13.0% 11.4% Growth q-o-q 23.7% 15.6%
VAS ARPU, RUR (gross) 56.2 51.2 Data revenue, RUR mln (gross) 10,667.7 9,165.7
Growth q-o-q 9.9% 7.8% Growth q-o-q 16.4% 14.4%
VAS share in revenues* (gross) 20.7% 18.1% Messaging revenue, RUR mln (gross) 12,491.6 12,180.9
Growth q-o-q 2.6% 7.6%
*Revenue=Operating Revenue excluding Sales of Equipment Other VAS revenue, RUR mln (gross) 1,311.9 1,099.1
Growth q-o-q 19.4% 0.1%
VAS Share in Revenues Content Market Breakdown (4Q09) Messaging Market Breakdown (4Q09)
25%
MTS VimpelCom MegaFon Other
Other
6%
20% 14%
MTS
29%
MegaFon
15% MTS
29%
43%
22.5% 22.4% MegaFon
10% 19.4% 20.2% 19.2% 28%
15.9%
5%
VimpelCom VimpelCom
22% 29%
0%
3Q09 4Q09
VAS Market Breakdown by Operator Data Market Breakdown (4Q09) Other VAS Market Breakdown (4Q09)
Other Other
7% 8% MTS
100% 21%
10% 9% MTS
30%
80%
30% 30%
MegaFon
33%
60%
VimpelCom
26% 27% 20%
MegaFon
40%
51%
VimpelCom
20% 34% 30%
34%
Advanced Communications & Media
0% 11/2a Armyansky pereulok
3Q09 4Q09 Moscow 101990
MTS VimpelCom MegaFon Other
Russia
Phone: +7 495 933-5578 / 623-5480
Russia Email: info@acm-consulting.com
SOURCE: Company data, ACM-Consulting estimates

2. Total Russian VAS Market VAS Segmentation
4Q09 3Q09 4Q09 3Q09
VAS revenues, US$ mln (gross) 1,077.7 980.5 Content revenue, US$ mln (gross) 347.6 264.3
Growth q-o-q 20.1% 14.4% Growth q-o-q 31.5% 18.8%
VAS ARPU, US$ (gross) 1.9 1.6 Data revenue, US$ mln (gross) 361.9 292.5
Growth q-o-q 16.8% 10.7% Growth q-o-q 23.7% 17.5%
VAS share in revenues* (gross) 20.7% 18.1% Messaging revenue, US$ mln (gross) 423.7 388.7
Growth q-o-q 9.0% 10.5%
*Revenue=Operating Revenue excluding Sales of Equipment Other VAS revenue, US$ mln (gross) 44.5 35.1
Growth q-o-q 26.9% 2.8%
VAS Share in Revenues Content Market Breakdown (4Q09) Messaging Market Breakdown (4Q09)
25%
MTS VimpelCom MegaFon
Other
Other
6%
20% 14%
MTS
29%
15% MegaFon
MTS
29%
43%
22.5% 22.4%
10% 20.2% MegaFon
19.4% 19.2%
28%
15.9%
5%
VimpelCom VimpelCom
22% 29%
0%
3Q09 4Q09
VAS Market Breakdown by Operator Data Market Breakdown (4Q09) Other VAS Market Breakdown (4Q09)
Other Other
7% 8% MTS
100%
10% 9% 21%
MTS
30%
80%
30% 30%
MegaFon
33%
60%
VimpelCom
26% 27%
MegaFon 20%
40%
51%
VimpelCom
20% 34% 34% 30%
Advanced Communications & Media
0% 11/2a Armyansky pereulok
3Q09 4Q09 Moscow 101990
MTS VimpelCom MegaFon Other Russia
Phone: +7 495 933-5578 / 623-5480
Russia Email: info@acm-consulting.com
SOURCE: Company data, ACM-Consulting estimates

3. MESSAGING DATA
SMS P2P GPRS-WAP
MMS P2P (excl. Data Traffic in roaming) GPRS-Internet
E-mail (subscription fee) WAP/GPRS Traffic Sharing
IM (subscription fee) Corporate Network
SMS Tariff Modifiers WAP Tariff Modifiers
MMS Tariff Modifiers GPRS Tariff Modifiers
PLUS:
VAS Roaming Gross revenue from VAS received from own subscribers in all kinds of roaming: allo
Mixed VAS Bundles (VAS+VAS) Gross revenue from VAS: allocated to the corresponding VAS revenue streams
Mixed Voice+VAS Bundles VAS part of gross revenue: allocated to the corresponding VAS revenue streams

4. CONTENT
1. CPA
2. Aggregation:
WAP Portal (subscription fee and content)
STK
RBT
USSD
iVR
SMS
MMS
ICBC
LBS
Mobile TV (subscription fee and advertising)
3. SMS Gates
PLUS:
ed from own subscribers in all kinds of roaming: allocated to the corresponding VAS revenue streams
ted to the corresponding VAS revenue streams
ated to the corresponding VAS revenue streams

5. OTHER VAS
m-Commerce (net)
CSD
VoIP (subscription fee)
PTT (subscription fee)
FMC (subscription fee)
Basic VAS (Voice Mail, Caller ID/Anti-Caller ID, Conference Connection)
Live Balance
cated to the corresponding VAS revenue streams

6. Data Usage Policy
This data is distributed as is, free of charge for informational purposes only. The
information herein represents estimates by AC&M analysts and may be changed
at any time if more reliable data is available or AC&M decides to review its
estimates. AC&M do
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