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Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

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Tom Raftery
Tom Raftery

This talk is a case study based on marketing Cork, Internet eXchange, a hyper energy-efficient (Green) data center using Web 2.0 technologies

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Marketing a Hyper Energy-Efficient Data Center Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com
CIX • Cork Internet eXchange - CIX • Irish hyper energy-efficient data centre
CIX Vision • Hyper energy-efficient data centre • Why? • How?
Why? Climate change
Why? • DC running costs • Staffing - controllable • Connectivity - decreasing • Energy - increasing
DC Energy requirements • Rack of equipment typically used • 1.5 kW 8 years ago • 4.5 kW 5 years ago and • 15 kW in 2006!
How?
How?
End Result Standard DC CIX Chiller 33% 12% Humidifier 3% <1% CRAC 9% 4% IT Equipment 30% 80% PDU 5% 0.01% UPS 18% <2% Lighting 1% <1% Switch Gear 1% 1%
Marketing? • Innovative • Tell our story • Green message • Cost saving • USP
Data Centre? Photo credit http://www.flickr.com/photos/declanjewell/2508871570/
Data Centre? Photo credit http://www.flickr.com/photos/johnniewalker/359440369/
How? • Open Sourced • Blog • Flickr • SlideShare • Video • Open days
Blog
Feedback
Feedback
Feedback
Flickr
Flickr
Flickr
SlideShare
Video
Open Day
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result! !! ! o o o h W
Conclusion • Simple steps taken • Large savings and USP • Sales!
Thanks Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com

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Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)