Get the 411 Presentation to the Houston AAF chapter on September 16, 2009.

1. Make a Difference. Do Great Work. Earn a Profit. Have Fun.

2. ©

3. Groundswell Rising

4. Groundswell Rising

5. Groundswell Rising
Social Networking Sites used by US Social Network Users
May 2009
Facebook MySpace Twitter LinkedIn
Generation Z 61% 65% 9% 0%
Generation Y 65% 75% 14% 9%
Generation X 76% 57% 18% 13%
Baby Boomers 73% 40% 13% 13%
WWII Generation 90% 23% 17% 4%
Source: eMarketer July 13, 2009

6. Groundswell Rising
Social Networking Sites used by US Social Network Users
May 2009
Facebook MySpace Twitter LinkedIn
Generation Z 61% 65% 9% 0%
Generation Y 65% 75% 14% 9%
Generation X 76% 57% 18% 13%
Baby Boomers 73% 40% 13% 13%
WWII Generation 90% 23% 17% 4%
Source: eMarketer July 13, 2009

7. Groundswell Rising
Reasons that US Social Network Users Joined a Social Network
May 2009
Gen Z Gen Y Gen X Boomers WWII Total
Keeping in touch w/friends 93% 82% 71% 62% 57% 75%
For fun 91% 61% 51% 38% 30% 55%
Keeping in touch w/family 27% 40% 40% 47% 51% 41%
Was invited by someone
22% 22% 30% 46% 60% 30%
I know to use site
Keeping in touch w/classmates 39% 40% 27% 12% 10% 30%
Keeping n touch w/biz network - 3% 6% 12% 2% 5%
Job searching - 3% 4% 10% 1% 4%
Biz Dev/Sales - 1% 6% 4% 4% 3%
Recruiting/search for new hires - 1% 1% 0% 0% 1%
Other 6% 3% 5% 3% 5% 4%
Source: eMarketer July 13, 2009

8. Groundswell Rising
Reasons that US Social Network Users Joined a Social Network
May 2009
Gen Z Gen Y Gen X Boomers WWII Total
Keeping in touch w/friends 93% 82% 71% 62% 57% 75%
For fun 91% 61% 51% 38% 30% 55%
Keeping in touch w/family 27% 40% 40% 47% 51% 41%
Was invited by someone
22% 22% 30% 46% 60% 30%
I know to use site
Keeping in touch w/classmates 39% 40% 27% 12% 10% 30%
Keeping n touch w/biz network - 3% 6% 12% 2% 5%
Job searching - 3% 4% 10% 1% 4%
Biz Dev/Sales - 1% 6% 4% 4% 3%
Recruiting/search for new hires - 1% 1% 0% 0% 1%
Other 6% 3% 5% 3% 5% 4%
Source: eMarketer July 13, 2009

9. Reasons that US Executives Use SocMe
July 2009

11. Everyone’s all a Twitter

12. Everyone’s all a Twitter

13. LinkedIn Reaches 38 Million Users
March, 2009
12.5M

15. 412 years
http://ksudigg.wetpaint.com/page/YouTube+Statistics?t=anon

18. ©

20. It’s like a whole other country...

21. If you turn them off...

33. It’s about the bourbon
• release, cask, batch, single, reserve
It’s about drinking it
• Tasting, tasty, sipping, drinking, enjoying

37. Beer

38. Beer Beads

39. Beer Beads
B

42. Pre-Campaign Post-Campaign
70.0
52.5
35.0
17.5
0
Ladders Food Family Tailgating Church Crazy Flashing

48. a parting thought.....

50. www.budurl.com/TomMartin
The difference between art and advertising is discipline.