The World Wide Fund for Nature (WWF) was established in 1961 in Switzerland and has grown to over 5 million followers worldwide. It has established research stations around the world and uses advertising and celebrity endorsements to promote conservation. Major achievements include saving the southern white rhino population from fewer than 20 individuals to over 17,500, and increasing panda habitats in China. While COVID-19 has reduced donations and tourism income that supports conservation, WWF continues working to protect wildlife, reduce carbon emissions, and preserve forests.

1. WWF Charity
By Advait, Toku, Daniel, Nithunan and Isaac

2. Origins
●The charity, known as the World Wide Fund for Nature, began in 29th April
1961 (60 years old) in Morges, Switzerland, with many important royal
leaders helping establish it
●Due to all the media coverage, it raised over $5.6million in its first decade,
equivalent to $50million today, which is a massive milestone
●In 1962, the first overseas Research Station was established in the
Galapagos Islands, a big achievement for them. This was done to study the
native wildlife population

3. In Media
●Recently WWF have been advertising with billboards and TV advertisements to try and gain support for
new causes (such as saving the population of the Northern White Rhinoceros).
●They have also travelled across the world to advertise their campaigns using: hot-air balloons, skydiving,
swimming, sports events and making appearances in music concerts

4. Who supports WWF?
●It has been estimated that WWF has over 5 Million Worldwide Followers, some are environmentalists such
as David Attenborough, others are celebrities, but all have one thought in common which is to help create a
better planet for nature
●The sheer amount of people supporting WWF has caused many species to escape extinction and many
natural and important locations to survive
●How about you start supporting them!

5. Why Support WWF?
●Supporting WWF ensures a safer and much better place for nature, and for many communities to gather
and to something for our planet
●It also helps them find better cures to diseases that have plagued nature
●It can help fund projects that can help grow the population of a species that is endangered (such as the
indigenous Panda)

6. Achievements
●Their first one was saving the indigenous Southern White Rhino population,
at the start of the project, the population was lower than 20 specimen, but,
due to the sheer amount of support / money raised, they were able to:
protect them, give them proper breeding, by the end of the project (in 2007),
the population was estimated at about 17,500 specimen
●In 1989, another project began. This one was based around saving the wild
panda population in China, which was at around 1000 specimen, the money
raised abled them to make a huge expand in the around of Bamboo Forests
in China (around the size of Belgium). The efforts put into this project
slightly increased the population of Pandas by 600.

7. Even more Achievements
● In 1997, WWF proposed to world leaders to reduce their Carbon Emission by 20%,
the project has been successful so far, having reduced by 10-15%.
● In 1999, WWF planned to increase the amount of forests in the Congo by 5%, so
much money was raised, that the amount of forests increased by well over 10%, a
huge achievement for the relatively small organisation at the time.
● In 2002, massive wildfires broke out in the Amazon, destroying 12%, and it was
estimated that over 50% would be destroyed if nothing was done, WWF however,
was one of the first organisations to start reducing the amount of forest destroyed,
the funds were used to support local firefighters and to guide animals out of the
forest. By the end, around 12% of what was originally the amazon was destroyed.

8. Covid impacts on WWF
Many tasks have been dropped and spread in our environment, this is because during these
times, people aren’t thinking about the environment but only their own health, which is
understandable. Sadly, this donations to WWF has decreased massively. Wildlife tourism has
collapsed and has deprived many communities from their main source of income. Most of
these communities wish to protect nature and have now lost much of their income which goes
towards the cause of nature.

9. Our plans
For this charity our money will not be significant, so we plan to raise awareness to this charity
by doing multiple things. We plan to spread awareness through social media and try and grow
an account promoting WWF. We could also do a charity video about the dangers and impacts
that we are having on the world, a way to spread this awareness to a younger audience who
may not be as well informed, using a platform that they will listen too. We can spread it
around the school and our local area by making posters and fliers to print out and pin up in
busy spaces.

10. Your Reward!
If you become a member of the WWF, the WWF team will send you a Membership pack, and regular updates
on our impacts. If you adopt an animal, such as a tiger, you will receive the following:
❏ A cuddly toy of the animal you adopt
❏ Welcome pack
❏ Regular updates
❏ A certificate and a call background
Remember, adoptions can cost as less as £1 a month, this £1 can help a species live
another day

11. WWF media pages
Official Twitter:
https://twitter.com/wwf
Official Website:
https://www.wwf.org.uk/
Adopt now:
https://support.wwf.org.uk/adopt-an-animal
Become a WWF member:
https://support.wwf.org.uk/join-wwf-as-a-member

12. Thanks for listening!
https://www.wwf.org.uk/ge
t-involved/fundraise
for donations :D