Collections is the name of Accenture's enterprise social bookmarking tool, inspired by Pinterest, for the purposes of knowledge sharing and collaboration among employees (patent pending). This presentation was given at a conference, and the slides were used to help explain the business drivers, critical success factors, impact and lessons learned. A live demo was also conducted (selected screenshots included in the appendix).
Business drivers. About Accenture. Live demo of A3 (main portion). Results. Governance.
Large consulting company. 400K, global, every major industry, primarily large organizations. We tell our clients – best of Accenture. Ability to leverage our people’s collective experiences, expertise, insights – through high quality content.
People want good content (latest PoV, sales materials) …but it’s very hard to find. We try to make this content findable … by putting it in an ugly blue link farm on our intranet with a bad user experience and even worse performance. And the only way someone is going to find this content is if they know this site exists, visit it, and have the patience to read through it. Even worse, sometimes the content is not even on this page – it might be sitting on someone’s hard drive or in an email or their browser bookmarks.
People want good knowledge and information, but it’s very hard to find.
The information is not “available”, or
It’s available, but bad UX (“link farms”) or bad search gets in the way
Experts overwhelmed with requests for knowledge
The other way, of course, is search. To answer your first question, no, this is not Google. People kept asking us for Google, and we kept telling them “no, you don’t actually want Google” and they kept telling us “yes, we do actually want Google” so finally we made our search look like Google. The problem, as you all know, is that Larry’s PageRank algorithm doesn’t work very well in a corporate intranet. So when you search for, say, intranet design – the 84,000 results you get now becomes a problem.
This search doesn’t tell you what is the most referenced, visited, or authoritative result. All it tells you is that the words intranet design appear prominently in the content. How do I find the needles in this haystack of 84,000? Do I just start clicking on these one by one? I wish someone would have hand-picked the best stuff for me. And that’s the definition of curation.
Human curation is critical. The ability for a human being to look at a piece of content and say “this is good and relevant” for the benefit of others – is not going away. But who has the resources to hire thousands of new curators? Accenture certainly doesn’t, in fact as we’ve grown, the # of content curators we hire has actually DEcreased significantly.
But what if – the curators are already there? The idea of course, is can we crowdsource it. Many of our people spend a lot of time hand-picking content. What if we could get them to do that somewhere else besides their browser or email or hard drive – in a way that could be shared. Even if only a small percent did it, many could benefit.
If we did this, we knew the user experience and the value proposition would have to be very compelling. Taking a consumer app into the enterprise is risky. To get people to change their behaviors, it would have to be so easy to use and provide additional benefits over what they do today. How do we sell this to our people?
Can “Collections” help solve the problem?
Collections are a hand-picked set of “best”, vetted links, easy to create and maintain, visually attractive, accessible from any device.
Crowdsourced curation
Almost everybody spends time locating and saving “bookmarks”/”favorites”. We are harnessing this effort and making “publicly” available to all employees.
Easy administration, easy on the eyes
No html knowledge is needed. No custom websites are needed. Just use Collections and add links; we’ll take care of the visual presentation.
A little more than 10% of these embedded across our internal sites.
Of the 130K items, half are external URLs – meaning we are bringing/curating external resources into our internal systems
5K public, 1600 embedded.
Beta Oct 2014, launch early spring 2015. Sep 2015: 60K users, 62 countries, 7K collections, 60K items, 20K follow, 500K views, 75% updated in last quarter
95% Satsified or Very Satisfied. 92% say it adds good or excellent value. 100% said it adds at least moderate value.
don't have control usage - people will spontaneously go above and beyond what the designers had in mind.
A little more than 10% of these embedded across our internal sites.
Of the 130K items, half are external URLs – meaning we are bringing/curating external resources into our internal systems
5K public, 1600 embedded.
Beta Oct 2014, launch early spring 2015. Sep 2015: 60K users, 62 countries, 7K collections, 60K items, 20K follow, 500K views, 75% updated in last quarter
Enterprise systems are poorly designed (we are no exception). And if there’s 1 thing you should take away: design matters. User experience makes a difference. Not easy to get right, but it makes an impact.