#xpath #googlesheets #zapier – How can non-coder SEOs make their own mini SEO tools? – Is coding knowledge essential for SEO automation? This presentation is about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs. #importxml #n8n #openai #seoautomation Links: https://twitter.com/mertazizoglu/status/1512471375352639491

1. SEO Automation
Without Using Hard Code
Tevfik Mert Azizoğlu | Zeo.org
slideshare.net/TevfikMertAzizolu
@mertazizoglu

2. T. Mert Azizoğlu
#brightonSEO @mertazizoglu
tools.zeo.org
🌍 Istanbul / Turkey
🎓 Computer Engineer
🔎 SEO Director @Zeo
⚡ SEO Automation Geek
󰞨 SEO Lecturer

3. Sometimes we need automations,
#brightonSEO @mertazizoglu
tools.zeo.org
but not like this.

4. Tools
Zapier
G-Sheets
XPath
What we will cover today?
#brightonSEO @mertazizoglu
tools.zeo.org

5. Tools
Zapier
G-Sheets
XPath
Let’s start!
#brightonSEO @mertazizoglu
tools.zeo.org

6. What is XPath?
//div[@class="seo-content"]
#brightonSEO @mertazizoglu
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XPath is a syntax for defining parts of an
XML document. - w3schools

7. node
● all page elements
Example: a, p, h3, div, li
XPath Syntax
#brightonSEO @mertazizoglu
tools.zeo.org

8. //
● points to all relevant
nodes on the page
Example: //h3
XPath Syntax
#brightonSEO @mertazizoglu
tools.zeo.org

9. attribute
● specifies the
property of the node
Example: class, id, href
XPath Syntax
#brightonSEO @mertazizoglu
tools.zeo.org

10. @
● indicates the
attribute property
Example:
//div[@class="mert"]
XPath Syntax
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11. XPath Overview
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12. count(XPath)
count(//node[@attribute="attribute_name"]/a)
count(//div[@class="seo-content"]/a)
#brightonSEO @mertazizoglu
tools.zeo.org

13. Element Validation
02
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XPath
Lifecycle

14. #brightonSEO @mertazizoglu
tools.zeo.org
What Data
Do We Need?
01

15. #brightonSEO @mertazizoglu
tools.zeo.org
Element
Validation
02

16. #brightonSEO @mertazizoglu
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Is The Same Element Valid For All Pages? 02

17. #brightonSEO @mertazizoglu
tools.zeo.org
Writing XPath 03
//div[@class="bui-panel"]

18. XPath Helper Chrome Extension
Testing w/ XPath Helper

19. XPath Helper Chrome Extension
Testing w/ XPath Helper

20. 500
URLs
(Free)
“custom extraction
not included”
#brightonSEO @mertazizoglu
tools.zeo.org
Custom Extraction w/
Screaming Frog

21. #brightonSEO @mertazizoglu
tools.zeo.org
FAQ Extraction w/ XPath

22. //div[@class="lp-faq__content"]//ul//li//h3
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FAQ Extraction w/ XPath

23. #brightonSEO @mertazizoglu
tools.zeo.org
FAQ Extraction w/ Screaming Frog

24. #brightonSEO @mertazizoglu
tools.zeo.org
FAQ Extraction w/ Screaming Frog

25. #brightonSEO @mertazizoglu
tools.zeo.org
Results!

26. #brightonSEO @mertazizoglu
tools.zeo.org
Chrome >
DevTools > Copy >
Copy XPath

27. Scraper Chrome Extension
Finding XPath w/ Scraper

28. Tools
Zapier
G-Sheets
XPath
#brightonSEO @mertazizoglu
tools.zeo.org

29. * Web-based Excel from Google!
❏ Free
❏ Cloud-based
❏ Easy integrations, Add-ons
❏ Apps Script & JS
❏ Accessibility
#brightonSEO @mertazizoglu
tools.zeo.org
Google Sheets

30. =IMPORTXML("url";"xpath")
Gif
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IMPORTXML Formula
(The Best Assistant!)

32. developers.google.com/apps-script/guides/sheets
#brightonSEO @mertazizoglu
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Apps Script =getStatusCode(URL)

33. developers.google.com/apps-script/guides/sheets
#brightonSEO @mertazizoglu
tools.zeo.org

34. developers.google.com/apps-script/guides/sheets
#brightonSEO @mertazizoglu
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Triggers in Apps Script

35. developers.google.com/apps-script/guides/sheets
#brightonSEO @mertazizoglu
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Triggers in Apps Script

36. Tools
Zapier
G-Sheets
XPath
#brightonSEO @mertazizoglu
tools.zeo.org

37. #brightonSEO @mertazizoglu
tools.zeo.org
What is Zapier ?

38. #brightonSEO @mertazizoglu
tools.zeo.org
zapier.com/explore
Plenty of Integrations!

39. #brightonSEO @mertazizoglu
tools.zeo.org
zapier.com/explore
Quick Workflows / Zaps

40. #brightonSEO @mertazizoglu
tools.zeo.org
SEO Sheets Zaps

41. Tools
I. On-Page SEO
Health Checker
II. Sitemap Watcher
III. Internal Link Catcher
* Bonus
Zapier
G-Sheets
What we’ve learnt so far!
XPath
#brightonSEO @mertazizoglu
tools.zeo.org

42. #brightonSEO @mertazizoglu
tools.zeo.org/sheets
On-Page SEO Health Checker
Tools #1 On-Page SEO Health Checker

43. #brightonSEO @mertazizoglu
tools.zeo.org/sheets
On-Page SEO Health Checker
Tools #1 On-Page SEO Health Checker

44. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #2 Sitemap Watcher / Sheets
//*[local-name()='url']/*[local-name()='loc']

45. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #2 Sitemap Watcher / Zapier

46. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #2 Sitemap Watcher / Zapier

47. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #2 Sitemap Watcher / Zapier

48. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #2 Sitemap Watcher / Gmail

49. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #3 Internal Link Catcher
XPath

50. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #3 Internal Link Catcher

51. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #3 Internal Link Catcher

52. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #3 Internal Link Catcher

53. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #3
XPath Helper Chrome Extension
//div[@class="div_name"]//a[c
ontains(translate(.,'ABCÇDEF
GĞHIİJKLMNOÖPQRSŞTUÜV
WXYZ','abcçdefgğhıijklmnoöp
qrsştuüvwxyz'),
'keyword')]//@href =
'/url_name'

54. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #3 Internal Link Catcher

55. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #3 Internal Link Catcher

56. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #3

57. #brightonSEO @mertazizoglu
tools.zeo.org
Tools #3 Internal Link Catcher

58. #brightonSEO @mertazizoglu
tools.zeo.org/sheets
Bonus #1 Content Brief Generator
+

59. #brightonSEO @mertazizoglu
tools.zeo.org
Bonus #2 n8n.io

60. #brightonSEO @mertazizoglu
tools.zeo.org
Bonus #2 Message When
Content Changes
n8n.io/workflows/1471

61. #brightonSEO @mertazizoglu
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Bonus #3 Robomotion.io
Robomotion - Content Checker

62. #brightonSEO @mertazizoglu
tools.zeo.org
//div[@class="thank"]/you
//twitter/@mertazizoglu
#BrightonSEO
seonocode.com