This document discusses the Texas Parks and Wildlife agency's experience using Instagram. It notes that Instagram is most popular among 14-17 year olds and 18-34 year olds. It also outlines some quirks of Instagram like its focus on mobile and inability to easily share posts. The document provides tips for the agency's Instagram use, such as focusing on hashtags, finding trending content, liking and commenting on posts, and ideas for contests using hashtags and themes. It also lists some tools used to manage Instagram like specific apps and desktop programs.

1. Our Experience with Instagram
Whitney Bishop
@TexasParksWildlife

2. IInnssttaaggrraamm
• Used by 28% of internet users
– 14-17 year olds 56%
– 18-34 year olds 37%
– 35-54 year olds 16%
NuVoodoo July 2014
emarketer.com

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Some “quirks”:
– You can like and comment but not easily share/retweet
– Active links only in profile
– Designed for mobile, not desktop

4. @@TTeexxaassPPaarrkkssWWiillddlliiffee

6. IItt’’ss aallll aabboouutt tthhee hhaasshhttaaggss
#ATX

7. FFiinndd wwhhaatt’’ss ttrreennddiinngg
#igTexas
#Movember

8. LLiikkee aanndd CCoommmmeenntt

9. RReeppoosstt
Repost from @BirdChick

10. ##MMyyPPaarrkkPPiicc CCoonntteesstt

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• You have no control over what’s hashtagged
• Can be hard to require that photos be taken on
specific dates
• Tricky to communicate end of contest / who won

12. TThheemmeess
“The theme this
week is
reflections”

13. TThheemmeess

14. IItt’’ss mmoorree tthhaann jjuusstt pphhoottooss

15. 1155 sseeccoonndd vviiddeeoo

16. 1155 sseeccoonndd vviiddeeoo

17. IInnssttaaggrraamm TToooollss
I use:
– iPad App
– Padgram App (upload other photos)
– Photo Repost App
– Pixta for desktop

18. Questions?