Snap Into It Bring Snapchat to the Classroom 20230124.pdf
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Presented at the 2023 FETC conference. Snapchat is a popular social media platform. One of the most popular features is the ability to use augmented reality (AR) to change your appearance, your background, or play music. The use of AR goes beyond changing your appearance to send to a friend, but it is also an excellent way that companies are engaging with their prospective customers. Social media has changed the landscape of marketing. Marketing tactics were once high-risk and hopeful ROI. Today, with social media the cost to deliver content to a target audience is a fraction of what once was spent. Snapchat's use of its AR technology is an example of these tactics. This session will introduce attendees to the technology used to create these filters and how concepts like coding (JavaScript), digital design, and marketing students can benefit from bringing Snapchat into the classroom.
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Snap Into It Bring Snapchat to the Classroom 20230124.pdf
- 1. Snapchat account Lens Studio downloaded on your computer 1. 2. Requirements for Hands On Lab Experience If you don't have the above, you're more than welcome to stay, watch and ask questions. Videos and information is available on https://linktr.ee/snapintoit Try a filter!
- 2. Snap Into It Snap Into It Bring Snapchat to the Bring Snapchat to the Classroom Classroom
- 4. Create a filter using "Team Celebrate" template Goal: Get comfortable with Lens Studio using a template [CODING]Review the JavaScript code supporting the template. Goal: Understand two different JavaScript components in Lens Studio environment [DIGITAL DESIGN] Use Tinkercad create a 3D asset Goal: Import asset into Lens Studio to use on a filter. [MARKETING] Review Community Dashboard and Marketing Dashboard Goal: Review analytics, Campaigns, etc. Workshop Agenda
- 5. Career Opportunities https://arinsider.co/2022/06/14/how-much-money-do-lens-creators-make/ Lens creation has become a notable subset of the ecosystem. Some graphic designers and developers are finding they can even make a living off creating lenses. In fact, some creators are making more than a living… to the tune of seven figures.
- 6. Tasha Penwell, MISM Previously worked in higher ed CSTA representative for Ohio's State Committee on Computer Science Independent contractor/Freelancer Introduction https://lensstudio.snapchat.com/creator/EhIyb5PhVW0ryl2Y7vQKIg
- 7. How it Started... Always had an interest in it Started devoting more time to developing Community Lenses in March 2020
- 9. What are some things that make them run away? Let's Discuss
- 13. Why Should I Invest Time Into This?
- 14. Let's Snap Into it!
- 15. What is Lens Studio? Real-time tool for creating Snapchat Lenses Create Face Lenses (front camera experiences) Create World Lenses (rear camera experiences) Allows creators, from 3D professionals to Photoshop hobbyists, to create their own customized Lens experiences. https://docs.snap.com/lens-studio/references/guides/getting-started
- 17. Agenda #1 Create a filter using "Team Celebrate" template Goal: Get comfortable with Lens Studio using a template [CODING]Review the JavaScript code supporting the template. Goal: Understand two different JavaScript components in Lens Studio environment [DIGITAL DESIGN] Use platforms like Tinkercad to create a 3D asset Goal: Import asset into Lens Studio to use on a filter. [MARKETING] Review Community Dashboard and Marketing Dashboard Goal: Review analytics, Campaigns, etc.
- 18. Get Comfortable with Lens Studio by Using a Template
- 19. Open Up Lens Studio Team Celebrate Template
- 20. Agenda #2 Create a filter using "Team Celebrate" template Goal: Get comfortable with Lens Studio using a template [DIGITAL DESIGN] Use platforms like Tinkercad or Blender to create a 3D asset Goal: Import asset into Lens Studio to use on a filter. [MARKETING] Review Community Dashboard and Marketing Dashboard Goal: Review analytics, Campaigns, etc. [CODING]Review the JavaScript code supporting the template. Goal: Understand two different JavaScript components in Lens Studio environment
- 22. Agenda #3 Create a filter using "Team Celebrate" template Goal: Get comfortable with Lens Studio using a template [CODING]Review the JavaScript code supporting the template. Goal: Understand two different JavaScript components in Lens Studio environment [MARKETING] Review Community Dashboard and Marketing Dashboard Goal: Review analytics, Campaigns, etc. [DIGITAL DESIGN] Use platforms like Tinkercad to create a 3D asset Goal: Import asset into Lens Studio to use on a filter.
- 24. Agenda #4 Create a filter using "Team Celebrate" template Goal: Get comfortable with Lens Studio using a template [CODING]Review the JavaScript code supporting the template. Goal: Understand two different JavaScript components in Lens Studio environment [DIGITAL DESIGN] Use platforms like Tinkercad to create a 3D asset Goal: Import asset into Lens Studio to use on a filter. [MARKETING] Review Community Dashboard and Marketing Dashboard Goal: Review analytics, Campaigns, etc.
- 28. CS Workshops Online or in-person Email at penwellt@bytesandbits.org Text 740-645-0509