Reclaiming your google referral data mozinar by tim resnik (share)
1. Reclaiming YOUR Search Data
by Tim Resnik, SEOmoz, @tresnik
Tweet with Mozinar attendees: #mozinar
Technical problems or feedback:
Please email team@seomoz.org
18. Google Search API
2000 Today
SearchKnowledge
Data Opaqueness Erodes Knowledge
Google Referral Data
Deprecated
19. Google Search API
2000 Today
Google Keyword Volume Tools and API
SearchKnowledge
Data Opaqueness Erodes Knowledge
Google Referral Data
Access limited
20. Google Search API
2000 Today
Google Keyword Volume Tools and API
SearchKnowledge
Data Opaqueness Erodes Knowledge
Google Referral Data
Half the story…
21. Google Search API
2000 Today
Google Keyword Volume Tools and API
Community
SearchKnowledge
Data Opaqueness Erodes Knowledge
Google Referral Data
Learn from each other
22. Google Search API
2000 Today
Google Keyword Volume Tools and API
Community
3rd Party Tools
SearchKnowledge
Data Opaqueness Erodes Knowledge
Google Referral Data
Scraping, extrapolating, illumina
ting
46. http://faenasphere.com
Hours after Einstein's death on April 18th 1955, an autopsy was conducted by Dr. Thomas
Stoltz Harvey. This was not your ordinary autopsy as it involved the heisting of the most
famous brain in history
47. Just as Copernicus kept his theory from all but a few, Dr. Harvey took the fate of the
scientific study into his own hands by deciding which scientist (many of them his friends)
should receive which pieces of brain
49. We have a Problemo
http://www.seomanontroppo.com/google-news-analytics-stuff/
Hey Tim, check
this out! I hope
you speak
Spanish.
As search marketers we like to share the
love, such as this guy who first wrote about VED
67. VED Summary
Vertical (Universal Search) Code
Q F j Organic Search
Q q Q I w News OneBox (link)
Q p w I News OneBox (image)
Q 9 Q E w Image OneBox
Q t w l w Video OneBox (link)
Q u A I w Video OneBox (image)
Q j B Organic Search - Sitelink
B E P w d Knowledge Graph image (leading)
B E P 4 d Knowledge Graph image (non-leading)
68. Appears in Google SERP
99%
1%
Contains Google Referral String Does Not
All human discoveries are based on someone else’s discoveryThey only way we can better ourselves as marketers is through
All human discoveries are based on someone else’s discoveryThey only way we can better ourselves as marketers is through
All human discoveries are based on someone else’s discoveryThey only way we can better ourselves as marketers is through
So, maybe search marketing isn’t as important as figuring out the why and how of why we are here, but there are some parallels to the methodologies we use to target, budget, and acquire customers, readers or users. Much like science,search marketers build on prior knowledge and data from other sources. No decisions that we make are in a vacuum. We make observations about traffic we receiveWe hypothesize how to either get more traffic or convert the traffic we do haveWe implement some things is a series of test,Optimize the best oneAnd round and round we go
So, maybe search marketing isn’t as important as figuring out the why and how of why we are here, but there are some parallels to the methodologies we use to target, budget, and acquire customers, readers or users. Much like science,search marketers build on prior knowledge and data from other sources. No decisions that we make are in a vacuum. We make observations about traffic we receiveWe hypothesize how to either get more traffic or convert the traffic we do haveWe implement some things is a series of test,Optimize the best oneAnd round and round we go
So, maybe search marketing isn’t as important as figuring out the why and how of why we are here, but there are some parallels to the methodologies we use to target, budget, and acquire customers, readers or users. Much like science,search marketers build on prior knowledge and data from other sources. No decisions that we make are in a vacuum. We make observations about traffic we receiveWe hypothesize how to either get more traffic or convert the traffic we do haveWe implement some things is a series of test,Optimize the best oneAnd round and round we go
So, maybe search marketing isn’t as important as figuring out the why and how of why we are here, but there are some parallels to the methodologies we use to target, budget, and acquire customers, readers or users. Much like science,search marketers build on prior knowledge and data from other sources. No decisions that we make are in a vacuum. We make observations about traffic we receiveWe hypothesize how to either get more traffic or convert the traffic we do haveWe implement some things is a series of test,Optimize the best oneAnd round and round we go
We do this by acquiring and analyzing a massive amount of data about what happens ON our site and what happens OUTSIDE of our siteAS THIS DATA PILES UP SOME INTERSTING TRENDS ARE EMERGING… we are in a period where we are simultaneously being overloaded with data while at the same time being restricted from what we can see.
Einstein’s brain:
As far as we can tell VED is divided into 3 parts
This discrepancy represents a really big optimization issue…let’s dig deeper