We were tasked with giving JWU's advertising program a new identity for prospective students.

7. 3 or 4 clips from
the video

8. A D
V C
"It's not about making
ads. It's about
creating culture."
~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment between
hands on projects and industry knowledge-building.
You'll work tirelessly to find maintain the delicate balance
between creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft a
portfolio even the savviest advertisers will envy.
JWU'S BEST
KEPT SECRET?
PROFESSORS
INDUSTRY LEADERS TURNED
EDUCATORS
REAL
WORLD
EXPERIENCE
Sales Partnerships Design
Account
Planning
Media Copywriting
Y OUR
P L A C E
F I N D
WELCOME HOME
WHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-
edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serious
hard drives, projectors, and more.
THE AD TEAM
STEP INTO THE
WINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. In
fact, we've gained serious national props for our work on the
National Student Advertising Competition. We've won districts for
five years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. You
can't beat this experience
with
All thes e bright and s hiny faces
have two things in common:
T hey went to J ohns on & Wales ,
and they all have pretty cool
jobs now.
C oincidence? I think not.

9. A D
V C
"It's not about making
ads. It's about

10. "It's not about making
ads. It's about
creating culture."
~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment between
hands on projects and industry knowledge-building.
You'll work tirelessly to find maintain the delicate balance
between creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft a
portfolio even the savviest advertisers will envy.

11. JWU'S BEST
KEPT SECRET?

12. JWU'S BEST
KEPT SECRET?
PROFESSORS
INDUSTRY LEADERS TURNED
EDUCATORS
REAL
WORLD
EXPERIENCE

13. WELCOME HOME
WHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-
edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serious
hard drives, projectors, and more.
EXPLORE
THE LAB

14. Account Media Copywriting
Y OUR
P L A C E
F I N D

16. Account Media Copywriting
Y OUR
P L A C E
F I N D

17. Sales Partnerships Design
Account
Planning
Media Copywriting

18. All thes e bright and s hiny faces
have two things in common:
T hey went to J ohns on & Wales ,
and they all have pretty cool
jobs now.
C oincidence? I think not.

19. THE AD TEAM
STEP INTO THE
WINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. In
fact, we've gained serious national props for our work on the
National Student Advertising Competition. We've won districts for
five years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. You
can't beat this experience
with