Outbound sales are quite effective when you are launching a new product or when you want to make the best use of a newly-launched marketing campaign. Defining an ideal customer profile and generating a list of the target audience is one of the most vital elements of an outbound sales strategy.
Outbound sales are effective as long as you are able to draw the attention of the prospect and he is ready to listen to you. While performing outbound sales, it is important to convince the client to just listen to you for the one reason being, it is always said if your product is good, it will sell itself, you just have to put efforts in one direction, that is, putting up the product well in the eyes of the customer.
All the efforts of outbound sales are directed in two directions, first being preparing the customized sales calling script and the other one being outbound sales objection management. In this video, we will discuss everything that you needed to know about Outbound sales- Why, How, and When. We would also cover how NeoDove can help you in your outbound sales.
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3. Sales where a company decides to
advertise its products and services to
general customers whether they are
interested or not.
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4. Outbound Strategies that work
Direct Mailing Print Advertising
Cold Calling
Television and
Radio Spots
5. Outbound Calling
Includes calls made by agents(or sales representatives) for:
• Sales
• Follow ups
• Renewals
• Reminders
• Updates
6. Cold Calling V/S Warm Calling
● No prior context is set before the
call.
● Seller First Approach.
● Less Investment is required.
● The success rate is relatively low
● A prior context is established
before the call.
● Customer First Approach.
● More Investment is required.
● Higher success rate compared to
cold call
Cold Calling Warm Calling
7. Steps for Valuable Outbound Calling
Set Goals and Metrics Clear Customer Profile
Create an Extensive Plan Revisit Your List
11. #Strategy 1
Write Out Your Sales Script With A Pen And Paper:
While doing so, make sure you have the customer’s persona in
front of you. Emphasize over the needs and problems of your
customers.
12. #Strategy 2
Edit Your Sales Script At Least 10 Times
As you go over the customer’s previews, personas, and so on,
you will keep on making significant changes in your sales script.
Therefore, make sure you go through the editing of your script
several times, 10 to be the least.
13. #Strategy 3
Read The Scripts Out Loud Repeatedly
Memorization experts state that your brain can retain sales
scripts 300%+ better when you read the sales script out loud vs.
in your head. Therefore, you should read your sales scripts out
loud at least 10-20 times.
14. #Strategy 4
Record Presenting Your Sales Script
Record your sales script and replay it back to back. You might
think you sound amazing for your prospect, but there is always a
scope for improvement. Play it 5-10 times and see if everything is
in order and well communicated.
15. #Strategy 5
Role-Play With A Partner:
Tell your colleague to play the role of your customer and act like
how a normal customer would do in his daily life. Role-playing
will ensure that you practice and prepare well before
approaching your real customer.
6.
16. #Strategy 6
Present Your Sales Script Without Looking:
The final stage is to present the sales script without reading it.
Make sure you have memorized the entire script and are
comfortable speaking the same without actually looking at it.
Only then can you say that you have mastered pitching in sales
successfully using your sales script.
20. #Objection 1
I am Busy
Perfect Response:
“I understand. I can be very brief or can call you
another time, whatever works for you”
21. #Objection 2
Just send me the information
Perfect Response:
“ I can definitely send you the information but to make it more
relevant to your use case,do you mind if I know what you’re
currently using for your telecalling needs?”
22. #Objection 3
I am not interested
Perfect Response:
“ I understand. But if I could ask you quickly, what are
you using for your telecalling? How is it working?What
could be made better?”
23. #Objection 4
I am already using something
Perfect Response:
“ Oh I see. Do you mind telling me what you are currently using?
What is that you like most about it?”
24. #Objection 5
What's this call regards to?
Perfect Response
“ The reason I am calling is we help companies cut down their
telesales cost and improve sales conversion by 10 to 15
percent.”
26. Rupee for Rupee, NeoDove is the best investment that
you can make for your business
NeoDove offers everything that you need to run a sales
team at scale-from uploading leads, making calls to
prospects or monitoring the performance of your sales
team. It is the only tool that you will need
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27. NeoDove Advantage
Affordable, easy to go and scalable
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Quick Implementation
Can be setup in less than10
mins
Affordable solution
NeoDove is easy on your
pocket
Track of customers & leads
Real time analytics and lead funnel to
let you know where your leads stand in
the buyer journey
Automation of tasks.
The leads are assigned
automatically as per predefined
logic
Tags based categorisation
Tags to segregate outcome of
every call depending upon action
required
Co assign leads
Co-assign leads feature for end to
end customer service
Monitor your team
Get login time, call details, break and
call recording details for monitoring.
Customizable
There are preloaded
calling script which can be
customized as per your
business needs
Automatic Rescheduling
All not connected, busy and
switched off calls gets
automatically rescheduled
Customizable call disposition feature
Customizable call disposition feature to
ensure no leads gets wasted
Categorization of campaigns
Campaigns can be
categorised as per calling
types
Multi Lingual interface
The multi lingual interface ensures
the user can choose the language
he is comfortable with.
Removes repetition
Smart database management using AI
to clean junk data
Real time reports and analytics
Real time analytics at both lead,
campaign and at telecaller level.
Access in low bandwidth
Can access the app even in low
bandwidth internet connection.
29. Use Cases
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Automobile
Improve your customer service score.
Cross sell and Up sell different
variants
For service reminders and
renewals
Solve customer complaints
Conduct feedback and do
surveys
Generate warm leads
Schedule Appointments
30. Use Cases
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Real Estate
Follow up for site visits
Solve customer complaints
Collect feedback and do surveys
Generate warm leads
EMI reminders
Re-engage with existing customers
31. Use Cases
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Financial Services
To engage with customers offering
personalized advice
Cross – sell and Up sell
Solve customer complaints
For insurance renewals
Generate warm leads
Delivering content around financial
wellness and education
EMI collections/Payments reminders
32. Use Cases
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Ed-tech Industry
To engage with students offering
personalized career advice
Cross – sell and Up sell
different courses
Solve student queries
For course renewals
Generate warm leads
Reminders for fee collection
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Know More about us
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