2. Maslow's Hierarchy of Needs
Physioloigical needs: Air, water, food, shelter, sleep, clothing
Safety needs: Personal security, employment, health, property
Love & belonging: Friendship, family, sense of connection
Esteem: Respect, status, recognition, freedom
Self-Actualization: Personal growth and self-improvement.
3. HOW IT HELPS
Positioning
Abraham Maslow's Hierarchy of Needs is a psychological theory of hierarchical pyramid of human needs.
In marketing, it helps segment and target consumers based on where they are on this hierarchy.
Development
Insights
Positioning consumers on
the hierarchy, helps tailor
marketing messages and
product offerings.
It guides businesses to
address basic needs first
before appealing to higher-
level needs.
Helps in brand positioning
and product development
to align with consumer
motivations.