The document discusses the scale and impact of NSFW (not safe for work) content online. Some key points include: - NSFW sites have larger traffic than Amazon, Netflix, and Twitter combined. About 30% of all online data and 1 in 5 mobile search queries are related to NSFW content. - Watching NSFW content regularly affects over half of male Christians in relationships and has contributed to 56% of divorces due to one partner's fixation on NSFW sites. - The global NSFW market is worth an estimated $97 billion annually, with the US market at $12 billion. NSFW content is ubiquitous online.

1. SERWISY NSFW JAKO
MICHAŁ CORTEZ
ŹRÓDŁO INSPIRACJI
(DLA ECOMMERCE)

2. NSFW?
?

3. Jaka jest skala?
#NSFW

4. RZECZYWISTOŚĆ
Rule #34
If it exists, there is porn of it.
ź:https://en.wikipedia.org/wiki/Rule_34_(Internet_meme)
Rule #35
If no porn is found at the
moment, it will be made.

5. notują miesięcznie większy ruch
niż Amazon, Netflix i Twitter
razem wzięte
STRONY #NSFW
ź:http://fightthenewdrug.org/10-porn-stats-that-will-blow-your-mind/

6. ściągnięć, to materiały #NSFW
35%
ź:http://fightthenewdrug.org/10-porn-stats-that-will-blow-your-mind/

7. przesyłanych on-line danych to
materiały NSFW
30%
ź:http://fightthenewdrug.org/10-porn-stats-that-will-blow-your-mind/

8. zapytań do wyszukiwarek
mobilnych to NSFW
1 na 5
ź:http://www.covenanteyes.com/pornstats/

9. użytkowników smartfonów
posiada na nich materiały NSFW
24%
ź:http://www.covenanteyes.com/pornstats/

10. Chrześcijan płci męskiej ogląda
NSFW min. raz na miesiąc
(12% kobiet)
64%
ź:http://www.covenanteyes.com/pornstats/

11. rozwodów spowodowała
nadmierna fascynacja stronami
NSFW jednego z partnerów.
(a szczęśliwy małżonek płci męskiej to o 61%
mniejsze szanse na oglądanie NSFW)
56%
ź:http://www.covenanteyes.com/pornstats/

12. o tyle #NSFW zwiększyło
niewierność małżeńską
300%
ź:http://fightthenewdrug.org/10-porn-stats-that-will-blow-your-mind/

13. Wartość globalnego rynku
NSFW
(12mld samo USA)
97 mld
ź:http://fightthenewdrug.org/10-porn-stats-that-will-blow-your-mind/

14. ź:https://en.wikipedia.org/wiki/Pornography
#NSFW jest po prostu wszędzie….

15. Gdzie zrobiło nam dobrze?
#NSFW

16. „porn is a medium that people would prefer to consume
in private”
Brian McCullough
Internet History Podcast, 2015
ź:https://soundcloud.com/internethistorypodcast

17. VCR | Video Casette Recording
#In_Private vs #Porn_Cinema & #Sex_Shops
#70. #DebbieDoesDallas’78_Bestseller
#90. #90%_DVD_Marketshare
#VHS vs #BETAMAX

18. CABLE TV
#Idea_Premium_Content_At_Home
#1976. #The_Ugly_George_Hour_Of_Truth_Sex_and_Violence
#80k_>_300k_Subscribers

19. PAY PER VIEW
#COST_PER_ACTION #OFFLINE_WORLD
#Movies&Scenes or #Time
#Hotels

20. HIGH SPEED BROADBAND
#TEXT vs #VIDEO
#90. #Penthouse #free2400modems
#1993 #EventHorizonsBBS #$3,2mln_rev
#2000 #20%_AT&T_broadband_NSFW

21. A bardziej „branżowo”?
#NSFW

22. ONLINE PAYMENTS
#mid_90. #Richard_Gordon
#Electronic_Card_Systems
#Pamela&Tommy_Sextape #ClubLove
#1999 #$1,3mld #Forrester

23. CONTENT BUSINESS MODELS
#Selling_Content
#Subscription
#Monthly_fee #One_Time_Download #(…)
#Recurring_Payments

24. ANTI-FRAUD STRATEGY
#Free_eMail_Accounts #IP_vs_Address #(…)
„…Kochanie, to nie ja kupowałem dostęp do
ExploitedTeens.com! Zaraz to wyjaśnię…”
#MiddleMan #ElectronicCardSystem
#Lead_Gen #Affiliate_Marketing

25. VIDEO STREAMING
#1994 #RedLightDistrict:
#Danni_Ashe #streaming_JPEG_push_video
#DanniVision
#1995 #CNN_online_service
#2005 #YouTube

26. PAY PER VIEW ONLINE CONTENT = NSFW
ź::PornographyStatisticsAnnualReport2k15

27. LIVE CHAT | VIDEO CONF.
#1997 #Live_Video_Feeds #Ron_Levi
#Social_Networking
#SKYPE #ICHAT #BUSINESS

28. INTERACTIVE „TV”
#2001 #BBC
#Interactive_Wimbledon_Guide
#Multiscreen #Cameras #Content
Old news….
#90. #Porn_Technology

29. INTERACTIVE „TV”
#2001 #BBC
#Interactive_Wimbledon_Guide
#Multiscreen #Cameras #Content
Old news….
#90. #Porn_Technology

30. DRM | Digital Rights Mngmnt
#Playa_Solutions #Video_Payment_Screen
#Vivid_Entertainment #1st #One_Time_Video_Downloads2DVD
#PrivateMediaGroup #1st #HTML5_iPad_Optimized_Downloads
#Content_Strategy #Sampling #Target_Group

31. "You can't beat them, so you ought to join them,"
"These are your most valued customers, the people who come specifically into your
arena and say they want X, Y and Z. This is the most inquisitive, most important
community possibly in the history of business.”
Scott Hunter, CEO, Exploit Systems
#KaZaa #Gnutella #PornStrategy_Share_and_Snare #Spam
#INTENTIONS

32. „The way to fight piracy is not to limit who you sell your content to (i.e. consumers),
but rather fight the piracy sites directly”
Ilan Bunimovitz, CEO Private Media Group
#noDRM

33. GEOLOCATION
#Foursquare? #Gowalla? #Swarm? #Tinder?
#NSFW #GAMBLING
#(Adult)FriendFinder

34. UPSELLING
#Idea
#Registration
#Personalization
#WebRings

35. DOUBLE OPT-IN
#90. #RonLevi
#CyberErotica vs #AOL
#Double_Opt_In #Anti_Spam #Anti_ISP_Black_Listing

36. PERFORMANCE MARKETING
#Ron_Levi
#1996 #XXXCounter #1st_Analytics
#1997 #PPC #PPA - „The numbers simply didn’t ad up”
#2000 #Mainstream_Advertising vs #PPC #PPA
#PL? #2009? #No_Way! #CPM_Ruled_The_World

37. „HAPTIC” TECH | TELEDILDONICS

38. „HAPTIC” TECH
#Huggies #DadBelt

39. …NAPISY? SRSLY?!
#CLOSED_CAPTIONING
#NON-INVASIVE
#THANK_YOU_NSFW ;-)

40. POP… ups, unders, (…)
„Sometimes you want your message presented in a way
that is hard to ignore”
JuicyAds.com
#LOL

41. AFFILIATE MARKETING
#1994 #1st #SportsSource #eCommerce
#1994 #AdvertisingOnLine #Banners
#RonLevi #FastCash #Affiliate_Model
#Amazon #Patent? #So_What

42. AFFILIATE MARKETING | PROGRAMY PARTNERSKIE
Ron Levi
• Dowolny webmaster
• Mini-strona z próbką materiałów
• Linkowanie do serwisu-matki
• Rozliczenie efektywnościowe
Amazon
• Dowolny webmaster
• Mini-strona z wycinkiem oferty produktowej
• Linkowanie do Amazon
• Rozliczenie efektywnościowe
vs

43. #NSFW
I co eCommerce z tego ma?

44. LONG TAIL a.k.a. „ogarnij nisze”
#HISTORY
#noDRM >> #ContentSampling >> UserGeneratedContent
>> #Niche_Interest_Communities

45. „(…) sniff out small audiences, get fed, aggregate and feed them again.
Mark Beeching
Chief Creative Strategy Office, Digitas
#AUDIENCE_DESIGN

46. LONG TAIL
#Supply_Matches_Demand #Targeting #Personalization

47. CONTENT REPLICATION

48. CONTENT REPLICATION
#BDSM >> #LATEX, #FEMDOM, #BREATH_PLAY #(…)
#Same_Content_Different_Channels
#Books

49. CONTENT REPLICATION
#Tzw_INCLUDY
#PL #2009+
#Obecnie_zwykłe_agregatory_ofert
#Rozliczenie_afiliacyjne

50. CONTENT PREVIEW
#Thumbnails #Animated #ShortVideo #(…)
#Books #Amazon
#ShortVideos #VideoServices

51. NAVIGATION via CONTENT
#Taxonomy #Tags #Crowdsourcing
#Fashion #Sport #Foto #(…)

52. NAVIGATION via „WIZARD”

53. AUTOTRANSLATION
#Chats #Ads
#Conversion #ToS
#LOL_CONTENT

54. WEBRINGS | CROSS-LINKING
#INTENTIONS
#Education #_blank
#Affiliate #Paid

55. „something is better than nothing”
anonymous

56. #NSFW
A może by tak #BIGDATA?

57. Jak rozmiar biustu ma się
do zakupów on-line??

58. SMALL / BIG DATA
#ALIBABA #INTELLIGENCE #IOS_STYLE

59. O czym myślą faceci??

60. O CZYM MYŚLĄ FACECI?
#BOOBS?

61. #HARDDATA #LOL
O CZYM MYŚLĄ FACECI vs TYTUŁY FILMÓW

62. SHARE
& SNARE
KEY TAKEAWAYS
LONG
TAIL
INNOVATE
OR DIE
#Content_Strategy
#Free_Sampling
#Added_Value
#Supply_Demand
#Niches #Replication
#Intentions
#Early_Adopter
…zyskuje więcej ;-)

63. …nie wstydźcie się
szukać inspiracji,
nawet TAM! ;)

64. Michał Cortez
Linkedin.com/in/michalcortez
michalcortez.com