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Sensis on the future of print directories

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Sensis' Michelle Sherwood sharing her thoughts on the future of print directories at the Kelsey DMS09 conference. According to Michelle, the future is REAL - Relevant, Easy, Accountable and Loud.

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Print 2013 and beyond: The future is REAL Michelle Sherwood General Manager, Marketing Sensis Pty Ltd
Our strategy has delivered results * Roy Morgan Single Source Australia. Base Australians aged 14 - 50
A simple business model underpins our growth Sales Effectiveness Usage
The future is REAL Buyers Sellers R elevant Print portfolio Print usability Ad models E asy Network Service Education Sales excellence A ccountable Sustainability Measurement/ROI L oud Promotion PR Value story Communications
Relevant : In Sydney… one main book, nine locals, one in the car and a midi to come ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Australian Bureau of Statistics. 2006 Census Dictionary
Easy : A network approach is critical
Accountable : We need to change the ROI debate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Loud : Turn up the volume on our value, successes, and future
Thank You

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Sensis on the future of print directories

  • 1.  
  • 2. Print 2013 and beyond: The future is REAL Michelle Sherwood General Manager, Marketing Sensis Pty Ltd
  • 3. Our strategy has delivered results * Roy Morgan Single Source Australia. Base Australians aged 14 - 50
  • 4. A simple business model underpins our growth Sales Effectiveness Usage
  • 5. The future is REAL Buyers Sellers R elevant Print portfolio Print usability Ad models E asy Network Service Education Sales excellence A ccountable Sustainability Measurement/ROI L oud Promotion PR Value story Communications
  • 6.
  • 7. Easy : A network approach is critical
  • 8.
  • 9. Loud : Turn up the volume on our value, successes, and future