5. Jargon 2.0 collaboration open data formats Ajax Ruby on Rails folksonomy user generated content social networking semantic web popularity social bookmarking tagging sharing microformats wiki blog AdSense the long tail mashups
6. $ Long tail Advertising Basecamp Subscription Transaction Flickr Blog AdSense Fixed/Variable Click fraud CPM zoho jobster mashups attention Root markets API Value add
7. pro.po.siti.on myspace | flickr | YouTube | del.icio.us Hard to recreate data Hard to recreate algorithms Value added Mashups flickr | google | root markets frucall | zillow | zvents Tools basecamp | google | zoho | six apart
8. Bubble 2.0? frugal GOOG Venture capital garage hackers Amateur enterpreneurship Internet maturity IPO