Guerrilla Marketing a unique concept on marketing and how cost effective and creative marketing can be done.

1. GUERRILLA MARKETING
Presented By,
Sonam Rani, Venkatesh, Virendra, Shiv Sagar, Naresh, Sarath
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2. CONTENTS2

3. WHAT3

4. WHEN AND WHOM4

5. HOW AND WHY5

6. Media6

7. Principles7

8. TYPES
Adding Something to the Pre-existing
Urban Environment Indoors
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9. TYPES
Leveraging the audience of an
in-progress event
Or
Advertiser "ambushes" an event to
compete for exposure against other
advertisers.
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10. TYPES
Executed in a way that requires the
public to interact with the brand.
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11. Case Study- Pros11

12. Case Study- Cons12

13. Pros and Cons13

14. Bibliography
https://www.mbaknol.com/marketing-
management/guerrilla-marketing-principles/
https://www.adinton.com/weighing-pros-cons-guerilla-
marketing/
https://www.investopedia.com/terms/g/guerrilla-
marketing.asp
https://www.wordstream.com/blog/ws/2014/09/22/guerrilla
-marketing-examples
http://www.creativeguerrillamarketing.com/what-is-
guerrilla-marketing/
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15. THANK YOU15