Siebel has powered the CRM of many of the world’s leading organisations for decades. New rivals had no chance at competing on platform depth. So they focused on Customer Experience but Oracle did not relent. The use of Siebel by goliaths for complex business logic means it is easy to miss the CX capabilities. Some companies do not realize how powerful the tools are for major changes. We have seen our clients decimate the time taken for internal processes allowing them over 90% efficiency gains.