Presentation from Socialsquare's afterwork meeting on microblogging - and Twitter in particular.

1. MIKROBLOGGING I
ORGANISATIONER?
Trine-Maria Kristensen, Socialsquare
Andreas Lloyd, Socialsquare

2. Trine-Maria Kristensen:
- Cand.scient.soc. i PR
- Marketing & Kommunikation, Market research
- Blogger på www.hovedetpaabloggen.dk
- Forfatter til bogen “Weblogs”, Børsens Forlag, 2007

3. Andreas Lloyd:
- Antropolog
-
-

4. Social Square: Skaber deltagelse på nettet
- Februar 2005
- København – 8 ansatte
- Hjælper organisationer med at få deltagelse til at fungere

5. Andreas Henrik Anne
Magnus Trine-Maria Martin Sønderlev
Thomas Andreas
Johannsen Moltke Hodal
Christensson Kristensen Christensen
Madsen-mygdal Lloyd
Socialsquare
8 erfarne eksperter and counting..
Skaber deltagelse på nettet

7. MIKROBLOGS?

9. Mennesker elsker at:

10. Mennesker elsker at:
FORBRUGE

11. Mennesker elsker at:
FORBRUGE
Men vi elsker også at:

12. Mennesker elsker at:
FORBRUGE
Men vi elsker også at:
• SKABE

13. Mennesker elsker at:
FORBRUGE
Men vi elsker også at:
• SKABE
• DELE

14. Mennesker elsker at:
FORBRUGE
Men vi elsker også at:
• SKABE
• DELE
• VÆRE SAMMEN

15. Deltagelse er populært
• 170+ mio. venner på FaceBook
• 120+ mio. weblogs
• 60+ mio. billeddeling
• 12+ mio. artikler på Wikipedia
• + millioner af radioshows/podcasts
• + millioner af videoer på YouTube
• + millioner deler musik

16. Største websites i verden
1. YAHOO
2. GOOGLE
3.YOUTUBE
4. WINDOWS LIVE
5.FACEBOOK
6. MSN
7.WIKIPEDIA
8.BLOGGER
9.MYSPACE
10.YAHOO CHINA

17. Mikroblogging i små tal
Hvor mange bruger Twitter:
Det korte svar: Ingen ved det. Twitter holder det
hemmeligt.
Alternative svar: mellem 6 og 36 mio
”In March 2009, a Nielsen.com blog ranked Twitter as the
fastest growing site in the Member Communities category
for February 2009. Twitter had a growth of 1382%, Zimbio
had a growth of 240%, followed
by Facebook with a growth of 228%.quot;

18. http://mashable.com/2009/04/28/twitter-quitters/

19. http://mashable.com/2009/04/28/twitter-active-users/

21. HVORFOR ER MIKRO
POPULÆRT?

22. HVORFOR ER MIKRO
POPULÆRT?

23. Mikro er populært fordi:
• Det er nemt
• Det er effektivt
• Det er hurtigt
• Det er dynamisk
• Det taler til os som individer
• Det er socialt
• Det giver internettet en levende side

24. MIKROBLOGGING I
ORGANISATIONER?

25. MIKROBLOGGING I
ORGANISATIONER?

26. Kulturelle forandringer
Industrialisme> > Videnøkonomi
Produktion > > Innovation
Ensartethed > > Diversitet
Standard > > Skræddersyet
Statisk> > Dynamisk
Reduktion af kompleksitet > > Navigatoin i kompleksitet
Specialisering > > Tværfaglighed
Kontrol > > Selvstyre
Organisationsdiagram > > Uformelle netværk
Professionel > > Amatør
Massemedier > > Masser af medier
Budskab > > Dialog
Indflydelse > > Relationer
Mål> > Proces

27. Kulturelle forandringer
Industrialisme> > Videnøkonomi
=NY Produktion > > Innovation
EVEnsartethed > > Diversitet
Standard > > Skræddersyet
ÆR Statisk> > Dynamisk
KT
Reduktion af kompleksitet > > Navigatoin i kompleksitet
ØJ
Specialisering > > Tværfaglighed
Kontrol > > Selvstyre
ER
Organisationsdiagram > > Uformelle netværk
Professionel > > Amatør
Massemedier > > Masser af medier
Budskab > > Dialog
Indflydelse > > Relationer
Mål> > Proces

28. Organisationer før
EKSTERN
INTERN

29. Organisationer fremover
det sociale website
det sociale intranet EKSTERN
INTERN
den sociale proces
den sociale organisation

30. “… a study of social media adoption at 500 of the
fastest growing companies in the US … 77% of
respondents now report at least some use of a social
media tool in their business.”

31. CASES
Mikroblogging

37. http://www.imediaconnection.com/content/22791.asp

38. quot;People have seen that they have direct access to executives within
Ford,quot; Monty explains. quot;[When] I asked Alan Mulally to take some
questions on Twitter during a media day, he happily participated and
answered five questions in quick succession. People were thrilled that
they got to have direct access to the CEO and were impressed with his
candid answers.”
http://www.imediaconnection.com/content/22791.asp

39. http://www.imediaconnection.com/content/22791.asp

40. quot;Brian Kalma, who manages the day-to-day Twitter activities for the
company, says customer feedback has been the No. 1 benefit for the
brand.
quot;[Twitter has] become a massive feedback mechanism where we can
hear peoples' thoughts on site improvements, what we are doing well,
what we are not doing well enough,quot; Kalma says. quot;We can aggregate
the feedback and turn it into actionable items for improvements.quot;
Kalma cautions, however, that feedback is only the result of genuine
engagement, because if the brand can't have a real conversation with
its followers, the followers aren't likely to tell the brand what they
think.”
http://www.imediaconnection.com/content/22791.asp

41. http://www.imediaconnection.com/content/22793.asp

42. quot;It amazes me that I am in contact everyday with people that use, or
are curious about, our products,quot; Cisney explains. quot;One huge example
is the conversation about the Kodak Zi6 HD Video camera that
occurs on Twitter. So many people were asking the Twitterverse
questions about the Zi6, and I am able to give them the lowdown. I
have lost count how many people decided to go with the Zi6 after
that.quot;
http://www.imediaconnection.com/content/22793.asp

50. SÅ HVAD GØR I?

51. Tak!
Trine-Maria Kristensen Andreas Lloyd
trinemaria@socialsquare.dk andreas.lloyd@socialsquare.dk
+ 45 27 29 17 04
Twitter.com/trinemaria