Delivered at the Data Centre Strategies conference in HK in 2008, under the moniker of Pacific Research and Analysis

1. Strategies for a sustainable data centre Mr. Simon Perry analyst@pacificra.com Data centre and Facilities Managers will find themselves increasingly at the forefront of practical efforts to reduce their business’s energy use and emissions. What do such efforts look like and how do we get from here to a lower energy facility? An introduction to strategic approaches to reducing a facility’s energy and emissions footprint; with a look forward to joined up strategic business thinking concerning energy usage and what that will mean to the data centre and the business’s building portfolio. www.pacificra.com

8. Source: www.forbes.com Short term: energy price volatility

9. Short to medium term: carbon emissions

10. Medium term: energy availability

11. Power to the building Nearly 80% of available power is lost before it gets to you Energy loss (%) 70 25 7 30% 22.5% 21% Energy available 100% 0

13. REDUCE COST INCREASE REVENUE TACTICAL STRATEGIC Business responses and IT Adapt existing business model to minimise energy usage Innovate to take advantage of new market opportunities Datacentre Hardware Datacentre Thermodynamics Office IT equipment Print services Tele-commuting & Video conferencing Datacentre Power Supply Design Alternate computing models Datacentre consolidation Facilities energy usage reduction Efficient energy usage within existing business model

18. Computer equipment reliability

22. REDUCE COST INCREASE REVENUE TACTICAL STRATEGIC Business responses and IT Adapt existing business model to minimise energy usage Innovate to take advantage of new market opportunities Datacentre Hardware Datacentre Thermodynamics Office IT equipment Print services Tele-commuting & Video conferencing Datacentre Power Supply Design Alternate computing models Datacentre consolidation Emissions reduction consulting Energy monitoring and control Alternative energy generation Supply chain reorganisation Co-locate facilities & renewable power Reduce embodied carbon Facilities energy usage reduction Efficient energy usage within existing business model

23. Recyclability - Power

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