Introduction to Browsee - Browsee is an advanced session recording and heatmap tool that offers valuable insights into user behavior on websites and web applications. By capturing and analyzing user interactions, Browsee provides website owners and product teams with a deep understanding of how visitors engage with their online platforms.
Session recording is one of Browsee's key features, enabling you to replay individual user sessions exactly as they occurred. This tool records user activities, including mouse movements, clicks, scrolling behavior, form interactions, and more. With session recordings, you can visually witness how users navigate through your website, identify areas of friction or confusion, and gain insights into their overall experience. These recordings can be filtered, sorted, and searched based on various criteria such as specific pages, devices, or user segments, making it easy to pinpoint and analyze specific user journeys.
In addition to session recordings, Browsee offers powerful heatmap functionality. Heatmaps are visual representations of aggregated user interactions on a webpage, showcasing the areas where users are most engaged or where they encounter difficulties. Browsee provides different types of heatmaps, including click heatmaps, which highlight the most clicked areas, scroll heatmaps, which reveal how far users scroll down a page, and attention heatmaps, which indicate where users focus their attention the most. By analyzing heatmaps, you can quickly identify hotspots, bottlenecks, and areas that need improvement, enabling you to optimize your website's design, layout, and user flow.
Browsee's session recording and heatmap tool also includes various additional features to enhance your analysis and understanding of user behavior. These features include user segmentation, which allows you to group users based on specific attributes or behaviors, such as new versus returning visitors, location, or device type. This segmentation helps you identify patterns and trends among different user groups, enabling you to tailor your website or application to their specific needs.
Furthermore, Browsee provides analytics and metrics that quantify user engagement and performance, such as session duration, bounce rates, and conversion funnels. These insights can help you measure the impact of design changes or feature updates and make data-driven decisions to optimize user experience and achieve your business goals.
Overall, Browsee's session recording and heatmap tool empowers website owners and product teams with actionable insights into user behavior, allowing them to identify and address usability issues, enhance user experience, and maximize conversions. By leveraging these valuable insights, you can make informed decisions to improve your website's performance, increase user satisfaction, and drive business growth.
2. Understand & Convert Your Users
Heroteck Solutions Pvt. Ltd. 2
Don’t lose customers to competitors… Improve UX Now!
Only 1% of your customers submit feedback if they face any issues on your website.
Understand the Impact of New Feature
Diagnose Goal Abandonment
Reduce Drop from Payment Page
Issue Monitoring
3. Heoteck Solutions Pvt. Ltd. 3
Browsee is the single destination for understanding your users. Built for marketers, product managers, and developers
UX Issues
All the issues your users
face with steps to
reproduce
Heatmaps
Summarize thousands of
sessions to a few points
on a page
Funnels
No more guessing why
users are dropping
Session Recordings
Browsee shows
important sessions where
users struggle
How Can Browsee Help?
Browsee gives you means to understand your users and reduce the drops!
4. What is Browsee?
Save Time
AI-based session tags & behavior
clusters so you need to watch just
a handful of sessions
Asynchronous Script
No impact on page load and
respects the user privacy by not
saving PII fields
Single Click Integration
Browsee integration is just a
snippet. No need to integrate a
Million Events
Understand Users
Heatmaps, Session Recordings,
Page Story & Funnels
Browsee is a simple solution to align your tech, marketing, and product guys and lift the conversions.
4
Heroteck Solutions Pvt. Ltd.
5. Session Recordings
Understand your users’ complete journey, engagement, and problems with Session Recordings.
Replay and Record
q Understand what users love and where
they are facing an issue
q Works with all technology platforms
q Data transfer is asynchronous and does
not affect your website response time
5
Heroteck Solutions Pvt. Ltd.
6. Heroteck Solutions Pvt. Ltd. 6
AI BasedAutomatic Tags
Browsee identifies & tags interesting sessions based on the session data.
Within a few minutes, you can stay on top of the issues your users are facing.
Rage Clicks
Understand when a user is doing multiple
clicks – Something not working
Errors and Slowness
Know the impact of errors and slowness
on your User Experience
High Engagement
Understand what your users really love
about your product
U-Turn & Confusion
Know if there is an expectation mismatch
or user is confused
7. Heatmaps
Attention Maps
Know where users are paying
attention in a page.
7
Click & Scroll Maps
Know where users are clicking
& up to which point they are
scrolling.
Heroteck Solutions Pvt. Ltd.
8. Heroteck Solutions Pvt. Ltd. 8
Heatmaps
Behavior-Clusters: Find out what the users who are dropping tend to do and what those who convert do!
Compare across time ranges to understand the impact of a change!
9. Funnels
Understand why your users are dropping at every step.
Slice & Dice
Slice and Dice your visitors based on
channels, UTM parameters, etc.
Make a Funnel
Create funnels based on acquisition
medium or conversion steps
Watch Sessions
Watch Sessions to understand what made
users drop
9
Heroteck Solutions Pvt. Ltd.
10. Heroteck Solutions Pvt. Ltd. 10
Session Tagging or Segments
Create tags or segments based on Visited URLs, User attributes, Engagement & Issues
Referral
Users referred by a paid
campaign
Cart Page
How many users reached
to cart page
Payment Page
How many users actually
intended to pay
7%
sessions 2%
Sessions
18%
Sessions
Watch Sessions that matters
q Do not spend energy and
manpower to watch irrelevant
sessions.
q Add multiple filters to answer your
queries
11. Real Time Engagement Widgets
Show right messages at the right moment with Browsee’s Widgets
11
Heroteck Solutions Pvt. Ltd.
Responsive & Personalized
q Engage Your Users in Real-Time
q Ask for Feedback on Rage or Confusion
q Offer a Discount at Exit Intent
q Easy Widget Customization with 100’s
of Templates
12. Heroteck Solutions Pvt. Ltd. 12
Actionable
Types
Announcements
Quizzes &
Calculators
Feedback
NPS
Social Proof
Widgets
Widget Types
You can do multiple kinds of widgets via Browsee!
Lead Forms
13. SAURABH MATHUR
Founder
ü Founder, Connecto – Acquired by Cardekho.com
ü 4 years experience at Google, Mountain View in
analytics. Worked on products like Google+, Maps,
iGoogle.
ü B Tech. in Computer Science from IIT Delhi
ü MS Computer Science, Columbia University
SHRADDHA SRIVASTAVA
Founder
Founding Team
We have a team well versed in technology with experience in companies like Google & Samsung. Our team works very
closely with all our clients to ensure their success.
ü Founding Member, Connecto – Acquired by
Cardekho.com
ü Ex-Team Lead in Samsung Engineering Labs, Noida
ü PhD in Electrical Engineering from UCC, Cork, Ireland
ü B Tech. in Electronics Engineering from IIT Kanpur
13