How To Get More From Your App. Product Analytics lifehacks

1. №1. Own product development. Musicians. Agile teams

2. Coming
soon
Insubscriptionwetrust
Insubscriptionwetrust

3. How To Get More
From Your App

4. 1. More than one tool
2. Own analytics system
New base state
Rollout
Check resultsBase state Set goal Changes
3. Use A/B tests
4. Move all variables to config files
How the analytics works

5. Users conversion rates
User retention
ARPU - average revenue per user
ARPPU - average revenue per paying user
Percentage of users who pay
LTV - life time value
Definitions of typical
metrics:

6. Something wrong
%
levels or
checkpoints
1. Heat maps
2. Technical reasons
3. Boring loading
4. Funnel starts from
store listing
First steps: conversion
rates

7. Direct
retention
User Retention
Day X
Rolling
retention
Day 0
(Install)
1. Special app
2. 40-20-10
3. Daily bonuses. Push notifications.
Meta game.
4. Rolling retention comparison

8. 1. How to calculate & how to compare ARPU
2. LTV forecast. 6 months.
3. Whales vs Ads
Monetization
PRODUCT

9. Level tuning case: process
Level id Targets 1.00 1.11 1.12 1.17 1.18 1.19
Expectation
1.20
0 1.00 1.02 1.03 1.01 1.02 1.02 1.02 1.02
1 1.08 1.33 1.22 1.71 1.11 1.09 1.09 1.09
2 1.10 1.34 1.35 1.25 1.07 1.10 1.11 1.11
3 1.11 1.35 1.46 1.08 1.19 1.11 1.11 1.11
4 1.12 1.25 1.16 1.06 1.10 1.10 1.11 1.11
5 1.12 1.20 1.16 1.03 1.06 1.20 1.15 1.12
6 1.13 1.23 1.28 1.14 1.07 1.09 1.10 1.14
7 1.14 1.28 1.28 1.25 1.16 1.10 1.12 1.12
8 1.15 1.15 1.13 1.08 1.19 1.12 1.14 1.14
9 1.16 1.11 1.28 1.00 1.13 1.08 1.16 1.16
10 1.32 1.90 2.27 2.55 1.63 1.45 1.45 1.34
11 1.34 2.09 1.50 1.10 2.32 2.61 2.39 1.39
12 1.66 3.32 3.11 1.50 2.32 2.05 1.85 1.85
13 2.25 3.07 2.40 1.50 2.10 1.90 2.18 2.18

10. Level tuning case: results

11. 1. Confidence level
2. Check data
3. Not enough users in a group
4. More than one element at a time
5. Different quality of traffic
6. «Dead» users
Common mistakes

12. Profit
——————-——————————-
Monetization
——————————————-——-—————
Conversion & retention
———————————————-————-———————
Use your app many times
————————————————————————————————
Development & analytics team
Beyond the spreadsheet:
your team

13. facebook.com/casualgamedev
linkedin.com/in/socialgame
sergey.romanenko@gismart.com
That's all folks!