TripAdvisor er verdens mest besøgte rejsewebsite i dag og er en af de mest betydningsfulde digitale tjenester inden for turismen.

1. TripAdvisor for Tourist Attractions

2. TripAdvisor: World’s largest travel site
We are in 33 countries and have over 21 languages, including
China with DaoDao.com
Source: comScore, June 2013

3. 260 million
Unique monthly visitors*
3.1
+
million
businesses listed,
including 1.1+ million
accommodations
*Source: Google Analytics, worldwide data, July 2013
70
+
user contributions
every minute
14
+
million
Candid traveller photographs

4. TripAdvisor reviews are largely positive
48%
Average Score is 4.08
Percentage of all ratings, April 2013
29%
12%
6%
6%
1
2
3
4
4
5

5. After travelling…
WOW!
46%
70%
40%
Post hotel
reviews
Post attraction
reviews
Post restaurant
reviews
Source: www.Lab42.com
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6. Attraction page on TripAdvisor
Your Overview
TIPS:
 Make sure your name and contact details are correct and up to date
 Choose the main photo yourself
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7. Get verified as the Owner/Manager
Gain full access
TIP:
 Use all your free tools - get verified as manager to gain full access
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8. Manage your listing
Use your
Owners
Centre
TIP:
 Use all your free tools - get verified as manager to gain full access
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9. Respond to reviews
Management Response
functionality
TIP:
 Respond to both positive and negative reviews to show your visitors you
care about their feedback
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10. Spotlight Attraction
Examples of
participants
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11. Social Media
Facebook App
TIP:
 Share your great feedback with your Facebook audience
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12. Offline Exposure
Poster with QR code
TIP:
 Request reviews and promote your profile in offline materials
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13. Request more reviews
Review Express
 Reminder emails are a great way to generate fresh reviews and potentially
impact your popularity ranking
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14. TripAdvisor for Business Resources
• Widgets Centre
– www.TripAdvisor.co.uk/Widgets
• Management Centre
– www.TripAdvisor.co.uk/Owners
• Blog
– www.tripadvisor4biz.wordpress.com
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15. TripAdvisor for Hotels

16. Guests are visiting TripAdvisor more
frequently prior to booking
Source: “The Impact of Social Media on Lodging Performance.” Chris K. Anderson, The Center for Hospitality Research. Cornell University. December 2012.
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17. Do Online Reviews Impact
Booking?
93%
96%
of global travellers say their
booking decisions are
impacted by online reviews
of global hotels say
reviews are important
for bookings
The TripBarometer by TripAdvisor is based upon an online survey conducted in Dec. 2012 – Jan. 2013. A total of 35,042 people participated in the online survey from
26 countries spanning 7 regions. The sample is made up of 15,595 consumers and 19,447 businesses, making it the world’s largest combined accommodation and
traveler survey.
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18. EMBRACE
FEEDBACK

19. TAKE CONTROL

20. TripAdvisor Management Centre
ONLY 1 OF 4 OF HOTELIERS ARE TAKING
ADVANTAGE OF THIS IMPORTANT TOOL
Source: TripAdvisor internal data
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21. The Management Centre can
help you:
Promote
Engage
Monitor
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Utilise TripAdvisor reviews
to increase booking
conversion
Respond to reviews and
provide potential
customers with useful
information
Track reviews and
customer satisfaction of
your property

22. What is Business Listings
Get additional exposure and direct bookings for your hotel with:
•
•
•
•
•
•
Direct contact details on
your TripAdvisor property
page
Special Offers – attract
additional guests
Announcements – highlight
your property
Slideshow – show off your
property
Exclusive additional
features in the
Management Dashboard
Show your Special Offer on
TripAdvisor mobile site and
app*
*at an additional cost
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23. TripConnect
Offering a Powerful New Way to Maximize Direct Bookings with:
A link on your TripAdvisor profile featuring your rates and availability —
sending travelers directly to your online reservations center.

24. Your contact at TripAdvisor
For Visitors Attractions and DMO’s:
Dorota Szymczynska
Manager, Partnerships
dorota@tripadvisor.com
+44 20 3320 3226
For Hotelliers:
Thomas Peck
Sales Executive, BL
tpeck@tripadvisor.com
+44 31942244
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