This document contains tips for maximizing revenue and engagement in mobile gaming. It discusses strategies like making games free to play but including optional purchases, selling consumable items and cosmetics, running frequent sales, and creating ways for players to establish achievements over time. It also emphasizes the importance of building social features to encourage player retention and word-of-mouth marketing. Security best practices are recommended to prevent cheating and abuse.

6. KILLERS ACHIEVERS
SOCIALIZERS EXPLORERS

7. No one loves a game unless it frustrates them first.
#ThatConference @scottkdavis @QONQR

8. The best way to make money in mobile gaming is to make a
game that is free #ThatConference @scottkdavis @QONQR

9. Make every tech conversation come back to the business
GOALS #Alignment #minnebar @scottkdavis

10. Maximize game revenue with multiple spending motivators.
#ThatConference @scottkdavis @QONQR

11. Get people to spend 99 cents in your game for something too
good to pass up #ThatConference @scottkdavis @QONQR

12. In gaming, selling
consumables will drive the
bulk of your revenue. Make it
easy.
#ThatConference
@scottkdavis @QONQR

13. In gaming, cosmetics create a spending option for both highly
competitive and casual gamers. #ThatConference @scottkdavis
@QONQR

14. In gaming, as in life, there should always be a next velvet
rope. #ThatConference @scottkdavis @QONQR

15. In gaming, be consistent with running sales. Either
frequent, or never. #ThatConference @scottkdavis

17. Establishing leagues in your game creates ways to always make
success achievable #ThatConference @scottkdavis @QONQR

18. In many games today, time is the “boss” players struggle to
defeat #ThatConference @scottkdavis @QONQR

19. A Facebook post from a player about your game is more
valuable than any marketing you can buy #ThatConference
@scottkdavis @QONQR

20. Don’t build a game feature unless you first consider how a
cheater could ruin your game #ThatConference @scottkdavis
@QONQR

21. Assume all data in your game can be seen by the user.
Because it can. #ThatConference @scottkdavis @QONQR

22. Common developer best practices often hurt security in
your app/game #ThatConference @scottkdavis @QONQR

23. Always verify your purchases from a server that contains
master balances #ThatConference @scottkdavis @QONQR

24. The savings PayPal fees save over iTunes can let you add a
person to payroll #ThatConference @scottkdavis @QONQR

25. Abuse is a huge problem that can destroy all the positives of
social engagement #ThatConference @scottkdavis @QONQR

26. Prolong your engagement and revenue by building persistent
teams/guilds in gaming. #ThatConference @scottkdavis
@QONQR

27. For several months @QONQR had 10x more downloads on
Windows Phone, than iPhone #ThatConference @scottkdavis

28. Don’t build features that don’t fit in your ARMS (Acquisition,
Retention, Monetization, Self-Preservation) #ThatConference
@scottkdavis @QONQR

29. There is no better marketing than getting your players to
market for you. #ThatConference @scottkdavis @QONQR

30. “Social Obligation” trumps all other retention tactics in
gaming #ThatConference @scottkdavis @QONQR

31. Build tools for your app only when they can actually save
time and money #ThatConference @scottkdavis @QONQR

32. Players invest in a game if they can emotionally invest in the
story. #ThatConference @scottkdavis @QONQR