How can key enterprise figures use social media to create a trustworthy personal brand and identity, that customers and stakeholders can relate to. This speak was held at Cebit - Webciety 2010 showing different ways of communicating an authentic and human message, tearing down the wall between an organisation and its customers.

1. Me @ Web
Personal Brands & Identity

2. Natasha Friis Saxberg
Partner at Webcom ApS - fine web since 1996.
Co-author of the Danish Twitter book “Twitter
- mass communication with140 characters” Affiliated
at The Copenhagen Institute for Futures
Studies
Startups produced by Webcom Labs
Konfect - people search & connect
Mentory - global mentorship community
Eksperten - largest IT community in Scandinavia (sold to IDG )

3. STATUS QUO

4. TOP 100 CEOs
2 twitter accounts
13 LinkedIn profiles
19 Facebook pages
0 blogs
Source www.uberceo.com CEOs in the US

5. CORPORATE BARRIER
CONTROL

6. IT´S ALL ABOUT

7. WE RELATE TO PEOPLE
NOT BRANDS

8. ROLE MODELS

9. LISTEN & RESPOND

10. AUTHENTICITY

11. TRANSPARENT

12. ACTIVITY

13. PREFERRED MEDIA
http://www.flickr.com/photos/lloydm/

14. FOCUS

15. COMMUNICATE THE VISION

16. AGGREGATE

17. RETURN ON IGNORING

18. WHAT IS YOUR STORY?

19. ?
@nfsaxberg