5 best ideas in the book " I too had a dream"- Dr. Verghese Kurien. With their good and bad corporate implementation examples.

1. Rustomjee
Business
School
I Too Had a Dream
-Dr. Verghese Kurien
Presented to
BDO Consultants
By
Debolina Chanda
Samidha Kashettiwar
MMS 2013
Rustomjee Business School
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 1

2. Rustomjee
Gender Revolution in Disguise Business
School
• Participation of Women in the development of Milk Co-operatives
– 18% of co-operative members are women
– 2500 all-women co-operatives
– Training session to equip women to work as
• Milk tester
• Para vets
• Peer Educators
• Administratives
• Management jobs
• Contribution towards development of Nation,
Society and Family
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 2

3. Rustomjee
Shri Mahila Griha Udyog Lijjat Business
Papad School
• Indian women's co-operative
• Educational and hobby centre for the rural women
• Chhaganbapa Smruti Scholarships
• Orientation courses in typing, cooking, sewing, knitting and toy making
• Asha Dhan, an institution to care for destitute
women
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 3

4. Rustomjee
Social Issues Business
School
• Female infanticide- abortion of female fetuses
• Dowry
• Child prostitution
• Child marriage
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 4

5. Rustomjee
Business
A Billion Litre Idea School
• Shortage – High Prices - Adulteration
– Idea of starting Anand–pattern Co-operatives throughout the country
– Maximize milk production and profits through scientific techniques
– Freedom to Milk producers from the Tyranny of Middle persons
• Operation Flood(1970)
– from a commodity into a brand
– from insufficient production to self sufficient production
– from rationing to plentiful availability
– from loose, unhygienic milk to milk that is pure and sure
– from subjugation to a symbol of farmer’s economic
independence
– to being the consumer’s greatest insurance policy for good
health
• Ensured actvities that centred research into feed, animal health and animal nutrition
– Milk production from fodder and feed which man could not eat
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 5

6. Rustomjee
Business
Indian Premier League School
• Twenty-Twenty overs created a buzz
• Created an opporunity for no. of industries
– Advertising
– Sports
– Television channels
– FMCG
• Encouraged Global relations
• Unity in Diversity within the country
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 6

7. Rustomjee
Business
Working of PSUs School
• Resist to change
• Fails in implementing advanced technology
– IRCTC website
– MTDC resorts
– Government hospitals
– Government schools
• Lack of healthy work environment
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 7

8. Rustomjee
Eureka Strikes Dr. Kurien Business
School
• Crisis in europe
• India required Rs.
650 crores to • Surplus
implement production of
Operation Flood butter and milk
powder
• Successful
• Raise funds to
implementation of
implement
Operation Flood • Receive donated
Operation Flood
• State Milk Co- commodities
• Build market for
operatives
quality milk
emerged in the
products
country
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 8

9. Rustomjee
Mahindra Satyam Ltd. Business
School
• Breakdown of Satyam due to the well-known scam Rs. 40
– Fall in the share prices
– Stakeholders lost faith
– Goodwill affected
• Mahindra came out as a Savior
– Rise in the share prices
– Brand building- Mahindra settled $ 125 millions to U.S. Shareholders
– Mahindra entered I.T. Sector
• Satyam became “Mahindra Satyam Ltd” Growth
rate 5.8%
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 9

10. Rustomjee
Import Substitution Business
School
• Bombay Milk Scheme Imported Cow milk powder from New-Zealand
– Converted into liquid milk
– Met country’s demand
• Adequate Supply of Buffalo Liquid Milk in the Country
– In 1953, Visited New-Zealand to study about New-Zealand Dairy
– Challenge to convert buffalo milk into milk powder
• Research & Development
– Manufactured equipments to convert buffalo milk into milk powder
– Supplied milk powder throughout the country
• Stoppage on Imports
– Reduction in Foreign Cash Outflow
– Saved import tax and other duties
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 10

11. Rustomjee
Business
Rubber for Tyres School
• Indian Tyre manufacturers reduced importing natural rubber from Malaysia,
Thailand
• Surplus available in Domestic Markets
• Reasonable prices
• Same quality
• Saving of Forex
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 11

12. Rustomjee
Petrol- Inelastic Demand Business
School
• Deregulation of Petrol
• Scarcity of petrol 38%
• Huge Demand
• Leads to Hike in the Prices
• Increasing Inflation Rate
• 80% of petrol is imported
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 12

13. Rustomjee
ATM Business
(Any Time Milk) School
• Vending Machines installed
– Bulk milk distribution
– Boon to modern day nuclear families
– Dispense milk sachets of various sizes
– Operated by coins or tokens
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 13

14. Rustomjee
Reliance Communications Business
School
• Laid 60,000 km long Pan-India Fibre optic cable
• Subscriber base of 71 million
• One of the leading mobile service brands in India
• Operates in more than 20,000 towns and 4,50,000 villages in India
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 14

15. Rustomjee
Fall-out of PDS Business
School
• Inferior food grains in the ration shops
• Replace good supplies received from the F.C.I (Food Corporation of India)
with inferior stock
• Bogus cards
• Malpractice
• Nutritious food inaccessible and unaffordable to many poor
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 15