Disney targets a vast market from children to adults by understanding how people's interests change as they grow up. It promotes brand loyalty through word of mouth among friends and families and partnerships with other popular brands like Hannah Montana and PSP. Disney organizes concerts and events at its resorts and colleges to engage people of all ages and show through its advertisements that it offers entertainment for people of any age group.

6. Disney understood the
changes that occur as we
grow up

7. Target Market of
Disney is vast..!

8. Buyers are likely to transfer loyalty to similar brands

9. All the
shows in
regional
languages

11. Word of mouth
among primary
reference groups

12. Co-Branding

13. Hannah Montana Co Branding with PSP

14. Peripheral route:
Products are endorsed by a particular movie or show

15. •Disney organizes events in its resorts
•Concerts by famous stars like Hannah Montana
•Sponsors and organizes various events and campaigns in
colleges.

16. Advertisements which show
that Disney is right place for
people of any age group.
Famous Disney
endorsement

17. 4

20. Thank
you!

21. This presentation is created by Sai Ganesh
(from IIT Hyderabad) during marketing internship
under Prof. Sameer Mathur , IIM Lucknow