How To Utilize Calculated Properties in your HubSpot Setup
Screaming Frog + Xpath: BrightonSEO April 2019
1. Screaming Frog + Xpath:
A Guide to Analyse the Pants
Off Your Competition
Sabine Langmann // sabine-langmann.com //
@SabTheLa https://slideshare.net/sabinelangmann
4. What is this about?
12.04.2019 Sabine Langmann bit.ly/sfx-2019
5. We‘d like: to crawl specific
elements on our own web pages
or the ones of our competition
We use: Screaming Frog‘s
Custom Extraction + XPath
12.04.2019 Sabine Langmann bit.ly/sfx-2019
13. XPath (XML Path Language) is a
query language
for selecting nodes
from an XML document.
Wikipedia
12.04.2019 Sabine Langmann bit.ly/sfx-2019
14. Simple Syntax
node every page element (e.g. H2, a, p, div)
// adresses a certain node
attribute attribute of a node (e.g. class, id)
@ adresses a certain attribute
count() counts addressed nodes
12.04.2019 Sabine Langmann bit.ly/sfx-2019
71. Recap:
Which data do I need?
Can I crawl the respective elements?
What is the right Xpath selector?
That‘s it!
12.04.2019 Sabine Langmann bit.ly/sfx-2019