16:15: The ‘tribalization’ of business. A chance to take a step back and look at the day’s presentations and discussions in the context of the wider evolution of business practices. By Frans van der Reep (InHolland University)

1. CSN From Lean & Mean to Lean & Meaningful Frans van der Reep London, May 15th 2009 Somesso www.inholland.nl/digitalworld.nl www.nextpractice-institute.com

2. What happens in Western Society? Push oriented Pull oriented TOPDOWN ICT PLANNING MARKETING TOPDOWN POLITICS LINUX / WIKI /CSN PROTOTYPING SALES COURTS OF JUSTICE NEWSPAPER © F. van der Reep EUROPEAN RULING PRIVATE INITIATIVES REFERENDUM INNOVATION PLANNING

3. What happens in the business arena? Push oriented Pull oriented Focus on continuity Rule based behaviour Focus on flexibility Principle based behaviour © F. van der Reep Big companies Small companies

6. OUTSOURCING CORE EXCELLENCE BPM OPERATIONAL EXCELLENCE Who’s my PAL COMMUNICATIONAL EXCELLENCE MANAGEMENT & CONTROL CONTROL EXCELLENCE © F. van der Reep simple complex dynamic environment static environment Recognise and accept diversity& subcultures

7. Core, Control and Operational Excellence are for sale. Copy and past processes, activities and assets. Therefore no space lasting differentiation. Communicational excellence isn’t. If your company has it, you are 2-5 years ahead of your competitors. Building communicational excellence is a long-term “cultural” process. Therefore very hard to copy and a lot of space for differentiation. CSN is an investment in communicational excellence Just to think about

8. © F. van der Reep simple complex CAMOUFLAGE Accept multiple viewpoints Stand up

9. Place: Maintainer, focus on what is known Space: Entrepreneur, focus on what is not known visible certain static invisible uncertain dynamic Right Practice Control Hold grip Best Practice Enlarge quantity Shared Practice Outsourcing Delegate Next Practice Enhance Relationships Trust “ Space” and “Place ”

10. Place: Non-assertive” Space: “ assertive” “ closed” “ open” Right Practice Control Hold grip Best Practice Enlarge quantity Shared Practice Outsourcing Delegate Next Practice Enhance Relationships Trust Personality mapping

12. Topperformers ar not competitive Just to think about What drives you?

14. Be transparant, consequent and clear in your intentions © F. van der Reep Cooperation is a personal decision