Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida. Follow me on Twitter: http://www.twitter.com/rosshudgens

1. Link Building Strategies: 2013 Edition
Ross Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com

3. PART ONE:
NEW LINK BUILDING TOOLS
@ROSSHUDGENS

4. BrokenLinkBuilding.com
@ROSSHUDGENS

5. Linksy.me E-Mail Guesser
@ROSSHUDGENS

6. Scrape Similar
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7. TinEye
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8. FollowUp.cc
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9. PART TWO:
LINK BUILDING BY EXECUTING
STRATEGY MORE EFFECTIVELY
@ROSSHUDGENS

10. Generate More Comments
Reduce Visual Distance Between Post-End & Comment Area

11. Generate More Comments
Create Visual Annotation of # of Comments in Post Snippet

12. Generate More Comments
Highlight the Author in Post Comments

13. Generate More Comments
Notify Posters by E-Mail of Replies to Their Comments

14. Generate More Comments
Algorithmically Lift Popular Comments to the Top

15. Optimize Post-Conversion for Links
Things to Optimize:
• Conversion Page
• Post-Conversion E-Mail
• Shipment Collateral

16. 20,000+ Citations
Received Online!

17. Generate Influencer Awareness
W/ Tweets on Homepage
Create Analytics Referrals with Homepage Feeds

18. Synchronized Influencer Nurturing
Mass Overlap: Homepage Tweets + Tweet
Mentions + Email + Link Roundups

19. Build A Bigger E-Mail List
Use Scrolling Ads to Funnel to E-Mail Signup

20. Build A Bigger E-Mail List
Ask For E-Mail Signup in the Comments
Ask For E-Mail Signup in the Comments

21. Build A Bigger E-Mail List
Create Multi-Step Registration Funnels W/ E-Mail Up Front

22. Build A Bigger E-Mail List
Create New Interest Initiative Pages With Launchrock

23. Build A Bigger E-Mail List
“Follow”/”Subscribe”
CTAs Near Visual
Stop Areas

24. Bring A/B Testing to Social Sharing
@ROSSHUDGENS

25. Get More Attention
Post Links Between Text

26. Get More Attention
Use Stats in Blog Posts.. Everywhere.
It Works 100% of the Time

27. PART THREE:
LINK BUILDING WITH
AUTHOR RANK IN MIND
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28. Hire/Engage W/ Writers Authoritative
on a Subject on Google+
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29. Use Company Accounts as “Nodes”
For Personal Account Growth
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30. Build A Reusable, Authoritative Guest Author
It doesn’t matter if you have a footprint if you don’t suck.
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31. PART FOUR:
LINK BUILDING WITH
MISCELLANEOUS STUFF
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32. Build Fake Products Targeted
at Passionate Fictional Communities

33. Build Fake Products Targeted
at Passionate Fictional Communities

34. Time With Movie Release For Extra Points!

35. Find The RoundUp Posts
“links of the week”
“links of the day”
“daily recap”
“post roundup”
“links roundup”
“blog roundup”
“posts of the day” http://www.google.com/blogsearch
“posts of the week”
@ROSSHUDGENS

36. Create a Public, Sharable Wishlist

37. Submit Your Sweet Office for Links
http://www.officesnapshots.com

38. Google Webmaster Tool Crawl Errors
Fix the 404 Errors.. Build “Links”.

39. Do the Business Development Yourself.

40. Non-Competitive Link Finder
Use competitive link
finder analysis for
adjacent but similar
verticals, not just
your own.
http://www.seomoz.org/labs/link-intersect

41. Mine The New SERPs
Revisit Old
Searches..
Today.
@ROSSHUDGENS

42. Capitalize on Failure
Evaluate link growth of 3rd to 5th page sites
using Ahrefs.com. Offer to buy when site
value has receded.
@ROSSHUDGENS

43. Google The Employee Roster
Search your employees
and/or the employees of your
clients.
Locate missing link
opportunities.
@ROSSHUDGENS

44. Local Links for National Sites
Ex. Directory Searches Ex. Blog/Forum/Comment Searches
LOCATION directory LOCATION blog LOCATION forum
LOCATION business directory Intitle:blog LOCATION “LOCATION forum”
“list of LOCATION sites” Inurl:blog LOCATION LOCATION join
LOCATION websites “Tags: LOCATION” LOCATION group
LOCATION sites “Filed Under: LOCATION”
“LOCATION sites” LOCATION “add comment”
“LOCATION websites”
“favorite links” LOCATION
“recommended links”
LOCATION

45. Find Love On Bing
Do your normal keyword
searches on Bing.
They have unique (see: bad)
results that you may find new
opportunities on.
@ROSSHUDGENS

46. Build Content With High Search Link Intent
KEYWORD “FACTS”
KEYWORD “INFORMATION”
KEYWORD “DATA”
@ROSSHUDGENS

47. Guest Post W/ Your Payroll.
Who Do You Pay? Guest Post There.

48. Ross Hudgens, Founder, Siege Media
SEO Blog: http://rosshudgens.com
Twitter: @RossHudgens
E-Mail: Ross@SiegeMedia.com