PEOPLE FIRST ORGANIZATION & DESIGN (PFOD) for Startups & Established Organizations: Visual Tools for Simply Applying a Strategy of “Put People First”

PEOPLE FIRST COMMUNITY (PFC) MAP – Zoom Out Perspec/ve
Community Mapping for Community Problem Solving & Project Management (CPSPM)

WHO
(Provider)
EMPLOYEES
COLLABORATORS
CUSTOMERS
OTHER PARTIES
Job To Get Done (JTGD): …..........................................................................................................
COMPETITORS
q  FUTURE (To Do) q  PRESENT (Doing) q  PAST (Done)
World-class Coaching on People First Organiza@on & Design (PFOD)
Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hMp://businessmodels.ning.com & @rodKuhnKing

1
2
3
4
5
6
7
8
9
EMPLOYEES

(1-3)
COLLABORATORS

(4-7)
CUSTOMERS

(8)
OTHER PARTIES

(9-10)
COMMUNITY
(Stakeholders; Interpreters)
“Shamrock”
Job To Get Done (JTGD): ….......................................................
10
COMPETITORS
WHO
(Provider)
PEOPLE FIRST COMMUNITY (PFC) MAP – Zoom In Perspec/ve


EMPLOYEES
COLLABORATORS 3
OTHER PARTIES
COLLABORATORS 2
Rectangular COMMUNITY MAP – Zoom In Perspec/ve

CUSTOMERS
COLLABORATORS 1
COLLABORATORS 4
COMPETITORS
(New Entrants (Startups); SubsZtutors)
WHO (Provider)

46
5
7
8
9
Customers
(Users)
Complementors (“Frenemies”)
Society
(Government;
Inﬂuencers;
Non-customers)
Investors/Donors (Board)
Con@ngent Workforce
Self-employed Professionals
Core Team/Professionals 1
2
3
Rectangular COMMUNITY MAP – Zoom Out Perspec/ve

Prosumers
(Co-creators)
10
COMPETITORS
WHO (Provider)
Contractors
(Outsourcing; Consultants)
Suppliers/Partners
(Distributors)

45
6
7
8
9
Customers
(Users)
Society
(Government;
Inﬂuencers;
Non-customers)
Suppliers/Partners
(Distributors)
Contractors
Con@ngent Workforce
2
3
Rectangular COMMUNITY MAP – Zoom Out Perspec/ve

10
Prosumers
(Co-creators)
KEY: Rela/onship (Flow of PIGS: Product; Informa/on; Goods; Services)
COMPETITORS
WHO (Provider)

COMMUNITY HEALTH MATRIX: PROBLEMS, NEEDS, AND SOLUTIONS

COMMUNITY
(Stakeholders; Interpreters) Physical Intellectual EmoZonal Spiritual
WHO (Provider)
1
EMPLOYEES
2
3
4

COLLABORATORS
5
6
7
8 CUSTOMERS (USERS)
9
OTHER PARTIES
10
COMPETITORS
q  SOLUTIONS q  PROBLEMS/CONSTRAINTS/NEEDS

COMMUNITY HEALTH MATRIX: PROBLEMS, NEEDS, AND SOLUTIONS

COMMUNITY
WHO (Provider)
1 Core Team/Professionals
2 Self-employed Professionals
3 Con@ngent Workforce
4 Prosumers (Co-creators)
5 Contractors (Outsourcing)
6 Suppliers/Partners (Distributors)
7 Complementors (“Frenemies”)
8 Customers (Users)
9 Investors/Donors (Board)
10 Society (Government;
Inﬂuencers; Non-customers)
COMPETITORS

EMPLOYEES
COLLABORATORS
CUSTOMERS
OTHER PARTIES
Job To Get Done (JTGD): “Put People First”
PEOPLE
FIRST
COMPETITORS
PEOPLE FIRST COMMUNITY MAP for PEOPLE FIRST (PF) Group – Zoom Out Perspec/ve


1
2
3
4
5
6
7
8
9
EMPLOYEES

(1-3)
COLLABORATORS

(4-7)
CUSTOMERS

(8)
OTHER PARTIES

(9-10)
10
COMPETITORS

PEOPLE
FIRST
PEOPLE FIRST COMMUNITY MAP for PEOPLE FIRST (PF) Group – Zoom In Perspec/ve

COMMUNITY
(Stakeholders; Interpreters)

EMPLOYEES
COLLABORATORS 3
OTHER PARTIES
COLLABORATORS 2
PEOPLE FIRST
Rectangular COMMUNITY MAP – Zoom In Perspec/ve for PEOPLE FIRST (PF) Group

CUSTOMERS
COLLABORATORS 1
COLLABORATORS 4
COMPETITORS

45
6
7
8
9
Customers
(Users)
Society
(Government;
Inﬂuencers;
Non-customers)
Suppliers/Partners
(Distributors)
Contractors
Con@ngent Workforce
2
3
PEOPLE FIRST
Rectangular COMMUNITY MAP – Zoom Out Perspec/ve for PEOPLE FIRST (PF) Group

Prosumers
(Co-creators)
10
COMPETITORS

45
6
7
8
9
Customers
(Users)
Society
(Government;
Inﬂuencers;
Non-customers)
Suppliers/Partners
(Distributors)
Contractors
Con@ngent Workforce
2
3
PEOPLE FIRST
Rectangular COMMUNITY MAP – Zoom Out Perspec/ve for PEOPLE FIRST (PF) Group

10
Prosumers
(Co-creators)
KEY: Rela/onship (Flow of PIGS: Product; Informa/on; Goods; Services)
COMPETITORS

COMMUNITY
WHO (Provider)
1
EMPLOYEES
2
3
4

COLLABORATORS
5
6
7
8 CUSTOMERS (USERS)
9
OTHER PARTIES
10
COMPETITORS
COMMUNITY HEALTH MATRIX OF PROBLEMS, NEEDS, AND SOLUTIONS for People First (PF) Group


COMMUNITY
WHO (Provider)
1 Core Team/Professionals
2 Self-employed Professionals
3 Con@ngent Workforce
4 Prosumers (Co-creators)
5 Contractors (Outsourcing)
6 Suppliers/Partners (Distributors)
7 Complementors (“Frenemies”)
8 Customers (Users)
9 Investors/Donors (Board)
10 Society (Government;
Inﬂuencers; Non-customers)
COMPETITORS
COMMUNITY HEALTH MATRIX OF PROBLEMS, NEEDS, AND SOLUTIONS for People First (PF) Group


CHANGE
MANAGEMENT
STABILITY
MANAGEMENT

Tomorrow’s
Tools

Yesterday’s
Tools
You can’t do today’s job
with yesterday’s tools
and s@ll be in business tomorrow
Anon

Job To Get Done (JTGD): .....................................................................
WHAT

WHY
HOW WHO
Einstein’s 4Q-Diamond
Community Problem Solving & Project Management (CPSPM)
Einstein’s 4Q-DIAMOND
Organiza@on/
Project:
….....................

Context of “PUT PEOPLE FIRST”: 6 QuesZon-tags
WHAT

WHY
HOW WHO
Einstein’s 4Q-Diamond for the Idea or Theme of “Put People First”
Einstein’s 4Q-DIAMOND
WHAT
WHY
HOW WHO
Organiza@on/
Project:
….....................
“PUT [PEOPLE] FIRST”
WHEN? WHERE?

“Put EMPLOYEES First”
WHAT

WHY
HOW WHO
“Put EMPLOYEES First” vs. “Put CUSTOMERS First”
“Put CUSTOMERS First”
WHAT
WHY
HOW WHO “PUT EMPLOYEES
FIRST”
WHEN? WHERE?
“PUT CUSTOMERS
FIRST”
WHEN? WHERE?
EMPLOYEES-FIRST Business Model Engine CUSTOMERS-FIRST Business Model Engine
Example: Zappos Example: Apple

“Put PRODUCT First”
WHAT

WHY
HOW WHO
“Put PRODUCT First” vs. “Put PEOPLE First”
“Put PEOPLE First”
WHAT
WHY
HOW WHO “PUT PRODUCT
FIRST”
WHEN? WHERE?
“PUT PEOPLE
FIRST”
WHEN? WHERE?
Discipline of PRODUCT INNOVATION LEADERSHIP
(“Best or Most Innova/ve Product”)
Discipline of CUSTOMER INTIMACY
(“Best Total Solu/on”)
Example: Nike Example: Nordstrom

“Put PROCESS First”
WHAT

WHY
HOW WHO
“Put PROCESS First” vs. “Put PURPOSE First”
“Put PURPOSE First”
WHAT
WHY
HOW WHO “PUT PROCESS
FIRST”
WHEN? WHERE?
“PUT PURPOSE
FIRST”
WHEN? WHERE?
Discipline of OPERATIONAL EXCELLENCE LEADERSHIP
(“Lowest Cost, Zero-Defect, and Fastest Process”)
Discipline of BRAND LOYALTY
(“Most Loveable Brand, Purpose, or Cause”)
Example: GE Example: Coke

We (“Integrated”)-Leadership
WHAT
WHY
HOW WHO
Me (“Silo”; “Fragmented”)-Leadership
Produc@vity
(Process)
Leadership
Product
Leadership
People
Leadership
Purpose
(Values)
Leadership
WE-LEADERSHIP vs. ME-LEADERSHIP
Community Problem Solving & Project Management
Source: Based on Baghai, M.; Quigley, J. (2011). As One.
New York: Porlolio/Penguin.
WHAT
WHY
HOW WHO
Produc@vity
(Process)
Leadership
Product
Leadership
People
Leadership
Purpose
(Values)
Leadership

World-class Coaching on Business Periodic Table (BPT), 4P-Diamond, and Kanban Innova@on Dashboard (KID)
4 Stages in the EvoluZon of a COMMUNITY
Stages in the Evolu/on of a Community (System; Project; Business Model Engine; Ecosystem)
HOW
WHAT
WHO
WHY
HOW
WHAT
WHO
WHY
HOW
WHAT
WHO
WHY
HOW
WHAT
WHO
WHY
HEAP (Set) Organiza@on
NETWORK (Web) Organiza@on
CHAIN (Loop) Organiza@on
TREE (Hub; Hierarchy; Matrix; Radar) Organiza@on
EvoluZon
1 2
34

Business FAILURE Cockpit:
Earlier Detect Failure of a Business Model Engine

Business FAILURE Cockpit
Visually Proﬁle the RISKS of a Business Model Engine
0
2
4
6
8
10
CUSTOMER ENGINE
RISK (Desirability)
FINANCIAL/
ECONOMIC/SOCIAL
ENGINE RISK
(Viability)
ENTERPRISE ENGINE
RISK (Feasibility)
Key
Least Risky Project/Idea

Highly Risky Project/Idea
WHEN?
10 (High) 10 (High)

0
2
4
6
8
10
CUSTOMER ENGINE
RISK (Desirability)
FINANCIAL/
ECONOMIC/SOCIAL
ENGINE RISK
(Viability)
ENTERPRISE ENGINE
RISK (Feasibility)
Key

WHEN?
10 (High)
How likely are we to fail in growing
customers and increasing trac<on?
10 (High)

0
2
4
6
8
10
CUSTOMER ENGINE
RISK (Desirability)
FINANCIAL/
ECONOMIC/SOCIAL
ENGINE RISK
(Viability)
ENTERPRISE ENGINE
RISK (Feasibility)
Key

WHEN?
10 (High)
How likely are we to fail in
genera<ng sustainable proﬁt?
10 (High)

0
2
4
6
8
10
CUSTOMER ENGINE
RISK (Desirability)
FINANCIAL/
ECONOMIC/SOCIAL
ENGINE RISK
(Viability)
ENTERPRISE ENGINE
RISK (Feasibility)
Key

WHEN?
10 (High)
How likely are we to fail in deliver-
ing product & collec<ng payment?
How likely are we to fail in
genera<ng sustainable proﬁt?
10 (High)

Input
(Passion/Skill;
Resources)
Impact
(Profit; Value (Unit);
Trade-off; Purpose)
Processing
(AcZviZes; Channel)
WHO
(WINNING STRATEGY/
SYSTEM )
Cost;
Defect; Pain (-)
ENVIRONMENT WHEN?
Revenue;
Benefit; Delight (+)
Decide
Build
Learn
Measure
CUSTOMER
GROWTH
ENGINE
VALUE
ENGINE
ENTERPRISE
ENGINE
Output
(Prototype/Product;
Service)
WHO-System Cards - Galaxy
Supplier Customer

Appendix 4
Background on Parts of a Business Model Engine

WHO-System Cards
Rapidly Document, Test, and Validate a Business Model Engine

WHEN?
WHO-System Cards

WHERE? WHEN?
WHO-System Cards

WHERE? WHEN?
WHO-System Cards - Chain
INPUT
PROCESSING
OUTPUT
WHO
IMPACT
PAIN (-)
DELIGHT (+)
I
P
O
I
P
D
W

WHERE? WHEN?
INPUT (Passion/Skill; Resources)
PROCESSING (AcZviZes; Channel)
OUTPUT (Prototype/Product; Service)
WHO (Winning Strategy/System)
IMPACT (Profit; Value (Unit); Trade-off; Purpose)
PAIN (-) (Cost; Defect)
DELIGHT (+) (Revenue; Benefit)
I
P
O
I
P
D
W

WHEN?
INPUT (Passion/Skill; Resources)
PROCESSING (AcZviZes; Channel)
OUTPUT (Prototype/Product; Service)
WHO (Winning Strategy/System)
IMPACT (Profit; Value (Unit); Trade-off; Purpose)
PAIN (-) (Cost; Defect)
DELIGHT (+) (Revenue; Benefit)
ENVIRONMENT
I
P
O
I
P
D
W

WHO
(WINNING STRATEGY/
SYSTEM )
WHERE? WHEN?

Input
WHO
(WINNING STRATEGY/
SYSTEM )
WHERE? WHEN?

Input Processing
WHO
(WINNING STRATEGY/
SYSTEM )
WHERE? WHEN?

Input Processing
WHO
(WINNING STRATEGY/
SYSTEM )
WHERE? WHEN?
Output

Input
Impact
Processing
WHO
(WINNING STRATEGY/
SYSTEM )
WHERE? WHEN?
Output

Input
Impact
Processing
WHO
(WINNING STRATEGY/
SYSTEM )
WHERE? WHEN?
Cost;
Defect; Pain (-)
Output

Input
Impact
Processing
Revenue;
WHO
(WINNING STRATEGY/
SYSTEM )
WHERE? WHEN?
Cost;
Defect; Pain (-)
Output

Input
(Passion/Skill;
Resources)
Impact
Processing
(AcZviZes; Channel)
WHO
(WINNING STRATEGY/
SYSTEM )
WHERE? WHEN?
Revenue;
Cost;
Defect; Pain (-)
Output
(Prototype/Product;
Service)

Input
(Passion/Skill;
Resources)
Impact
Processing
(AcZviZes; Channel)
WHO
(WINNING STRATEGY/
SYSTEM )
WHERE? WHEN?
WHAT HOW
WHY
Revenue;
Cost;
Defect; Pain (-)
Output
(Prototype/Product;
Service)

Input
(Passion/Skill;
Resources)
Impact
Processing
(AcZviZes; Channel)
WHO
(WINNING STRATEGY/
SYSTEM )
WHERE? WHEN?
WHAT HOW
WHY
Revenue;
Decide
Build
Learn
Measure
Cost;
Defect; Pain (-)
Output
(Prototype/Product;
Service)

Input
(Passion/Skill;
Resources)
Impact
Processing
(AcZviZes; Channel)
WHO
(WINNING STRATEGY/
SYSTEM )
WHERE? WHEN?
N
Needs
D
Design
A
Aspira/ons
Revenue;
Cost;
Defect; Pain (-)
Output
(Prototype/Product;
Service)

Input
(Passion/Skill;
Resources)
Impact
Processing
(AcZviZes; Channel)
WHO
(WINNING STRATEGY/
SYSTEM )
WHERE? WHEN?
N
Needs
D
Design
A
Aspira/ons
Revenue;
Decide
Build
Learn
Measure
Cost;
Defect; Pain (-)
Output
(Prototype/Product;
Service)

Input
(Passion/Skill;
Resources)
Impact
Processing
(AcZviZes; Channel)
WHO
(WINNING STRATEGY/
SYSTEM )
Cost;
Defect; Pain (-)
WHEN?
N
Needs
D
Design
A
Aspira/ons
Revenue;
Decide
Build
Learn
Measure
Output
(Prototype/Product;
Service)
ENVIRONMENT

Input
(Passion/Skill;
Resources)
Impact
Processing
(AcZviZes; Channel)
WHO
(WINNING STRATEGY/
SYSTEM )
Cost;
Defect; Pain (-)
ENVIRONMENT WHEN?
Revenue;
Decide
Build
Learn
Measure
D:
Desirability
V:
Viability
F:
Feasibility
Output
(Prototype/Product;
Service)

Input
(Passion/Skill;
Resources)
Impact
Processing
(AcZviZes; Channel)
WHO
(WINNING STRATEGY/
SYSTEM )
Cost;
Defect; Pain (-)
ENVIRONMENT WHEN?
Revenue;
Decide
Build
Learn
Measure
D:
Desirability
V:
Viability
F:
Feasibility
Output
(Prototype/Product;
Service)
Supplier Customer

Input
(Passion/Skill;
Resources)
Impact
Processing
(AcZviZes; Channel)
WHO
(WINNING STRATEGY/
SYSTEM )
Cost;
Defect; Pain (-)
ENVIRONMENT WHEN?
Revenue;
Decide
Build
Learn
Measure
MARKETING
& SALES
FINANCE
PRODUCT
DEV.
Output
(Prototype/Product;
Service)
Supplier Customer

WHERE? WHEN?
WHO-System Cards (Circular)

HOW WHAT
WHY
WHERE? WHEN?

HOW WHAT
WHY
WHERE? WHEN?
WHO

HOW WHAT
WHY
WHERE? WHEN?
WHO
(WINNING STRATEGY/
SYSTEM )

HOW
(Feasibility)
WHAT
(Desirability)
WHY
(Viability)
WHERE? WHEN?
WHO
(WINNING STRATEGY/
SYSTEM )

HOW
(Feasibility)
WHAT
(Desirability)
WHY
(Viability)
WHERE?
WHO
(WINNING STRATEGY/
SYSTEM )
WHEN?
D N
A

Input
Impact
Output
Processing
WHERE?
WHO
(WINNING STRATEGY/
SYSTEM )
WHEN?
HOW
(Feasibility)
WHAT
(Desirability)
WHY
(Viability)
D N
A

Input
Impact
Output
Processing
Revenue;
Beneﬁt (+)
WHERE?
WHO
(WINNING STRATEGY/
SYSTEM )
Cost;
Defect; Pain (-)
WHEN?
HOW
(Feasibility)
WHAT
(Desirability)
WHY
(Viability)
D N
A

Input
(Passion/Skill;
Resources)
Impact
(Proﬁt; Value (Unit); Trade-oﬀ;
Purpose)
Output
(Prototype;Product;
Service)
Processing
(AcZviZes; Channel)
Revenue;
WHERE?
WHO
(WINNING STRATEGY/
SYSTEM )
WHEN?
HOW
(Feasibility)
WHAT
(Desirability)
WHY
(Viability)
D N
A
Cost;
Defect; Pain (-)

Input
(Passion/Skill;
Resources)
Impact
(Proﬁt; Value (Unit); Trade-oﬀ;
Purpose)
Processing
(AcZviZes; Channel)
Revenue;
WHO
(WINNING STRATEGY/
SYSTEM )
WHEN?
HOW
(Feasibility)
WHAT
(Desirability)
WHY
(Viability)
D N
A
ENVIRONMENT
Cost;
Defect; Pain (-)
Output
(Prototype;Product;
Service)

Business SUCCESS Cockpit:
Earlier Detect Success of a Business Model Engine

Business SUCCESS Cockpit
Visually Proﬁle the BALANCE of a Business Model Engine
0
2
4
6
8
10
CUSTOMER ENGINE
SUCCESS
(Desirability:
Happiness)
FINANCIAL/
ECONOMIC/SOCIAL
ENGINE SUCCESS
(Viability: Proﬁt
Margin)
ENTERPRISE ENGINE
SUCCESS (Feasibility:
Ideality)
Key
Ideal Business Project/Idea

Worst Business Project/Idea
10 (High)
WHEN?
10 (High)

PEOPLE FIRST ORGANIZATION & DESIGN (PFOD) for Startups & Established Organizations: Visual Tools for Simply Applying a Strategy of “Put People First”

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PEOPLE FIRST ORGANIZATION & DESIGN (PFOD) for Startups & Established Organizations: Visual Tools for Simply Applying a Strategy of “Put People First”