We recently hosted the follow-up to our successful webinar with the International Association of Business Communicators, “The Changing Face of Crisis in the Digital Age.” Part two of this webinar series discussed topics such as: Lessons learned from avoidable crisis situations Implications for crisis management today Best practices for modern crisis management

1. www.rockdovesolutions.com
Crisis Preparedness
in the Digital Era
Sponsored by
Presenter: Michael Law
Founder & CEO, Summit Strategy Group, LLC

2. 2© 2017 Summit Strategy Group, LLC
This Morning
• From digital communications
to digital transformation
• The digital generation
• Opportunities and threats
• Crisis readiness today &
tomorrow
• Knowing your blind spots
• Success factors
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3. 3© 2017 Summit Strategy Group, LLC
Digital Transformation: Implications for Crisis Readiness
• Exponential growth in
computing power & data
storage
• Proliferation of IOT
sensors
• Analytics and insight
• Mobile everything,
everywhere
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4. 4© 2017 Summit Strategy Group, LLC
Generation Z - the Digital Generation
• 25% of US population
today; 33% by 2020
• Culture of immediacy
• High expectations and
deep distrust of business
and government
• Always on & engaged;
global view
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5. 5© 2017 Summit Strategy Group, LLC
Opportunities and Threats
• Exponentially higher
situational awareness
• Social listening as early
warning
• Deep knowledge of friends,
enemies and undecideds
• Precise, direct channels to
engage
• Rapid measurement
• Lower cost of engagement
• Rapid escalation
• Inaccuracies
become facts
• 24/7
• Small missteps
can be portrayed
in unflattering light
• Less time to react
• Cyber security risk
Opportunity outweighs the risk!

6. 6© 2017 Summit Strategy Group, LLC
Digitally Transforming your Crisis Readiness

7. 7© 2017 Summit Strategy Group, LLC
Embrace the Spirit of Transformation
• Acknowledge that expectations are
higher, communications happen
faster, and risks are greater
• Speed & accuracy are essential
• Access to data isn't enough; agility
& understanding are imperative:
– Perceptions
– Expectations
– Early-stage opportunities and risks
• Clarity & perspective

8. 8© 2017 Summit Strategy Group, LLC
Know Your Blind Spots

9. 9© 2017 Summit Strategy Group, LLC
Blind Spots?

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Blind Spots to Avoid
Climate Change Cyber Security Workplace Culture

11. 11© 2017 Summit Strategy Group, LLC
Blind Spot: Climate Change

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Global Warming will Increase Poverty in Southern US

13. 13© 2017 Summit Strategy Group, LLC
Human Deception: Greatest Weakness in Cyber Security Plans
• 90% of all cyber attacks
involve spear phishing
• 100% of all spear
phishing attacks involve
identity deception
• Email & digital
communications are
greatest attack vector

14. 14© 2017 Summit Strategy Group, LLC
Workplace Culture
• Attracting, growing and
keeping talent is one the
most important aspects
of business growth
• Digital transformation
equips us to better
understand and engage
• Most companies do not

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Summary
2
• Digital transformation
equips us to transform
crisis readiness — but
communicators also must
transform
• Constantly measure what
constituents think &
expect; look for early
warning signals
• Know & avoid blind spots
• Act fast & engage with
precision

16. www.rockdovesolutions.com
Technology Strengthens
your Crisis Plan
Sponsored by

17. In July, industry
survey raised why
communicators are so
averse to technology.
Examples – Still reliant on email.
Mobile devices have not replaced
the computers. Intranets hard to
reach when needed.

18. 18© 2017 Summit Strategy Group, LLC
Technology Strengthens your Crisis Plan
Access & Activation
Monitoring Issues
Mass Alerts
Social Media
Team Collaboration

19. 19© 2017 Summit Strategy Group, LLC
Technology Strengthens your Crisis Plan
Roll Call
Evaluating the Threat
Back-up IT Systems
Training/Drills
Post-crisis report

20. www.rockdovesolutions.com
Questions
Sponsored by