An extract from an Introduction to Social Media that Rob delivered to the Prestbury Marketing Day held October 2011

1. 1 Social Media –What’s it all about? Rob Thomas Managing Director WSI-eMarketing.com

2. Two restaurants…. 2 Which one would you take your partner to?

3. You can’t ignore it! 3 But you’re ahead of most by just being here!

4. What are the Social Media? 4 UK Statistics

5. Who’s heard of So|Lo|Mo? What is it? Why use it? How can it be innovative Pubs/Restaurants/Hotels Social/Location/Mobile - Marketing -

6. Introduction toThe Digital Presence Revolution What It Is, Why It’s Important, & How To Take Control of It 6

7. 1.0 1.0+ 2.0 2.0+ Social Networks Micro Blogging Websites Blogs Usage Few skilled web developers (html) Semi-skilled consumers (no html) Anyone with friends Anyone who can type 140 characters Friction Private, real-time conversations Static, one-way Dynamic, two-way Frictionless broadcasting Publishing goes up exponentially as friction goes down! Publishing Revolution

8. Why Is It Important? Businesses Have: static website & one way to be found They Need: fresh Web Presence & many ways to be found Your sites Local Directories Social Media Content Sites More Quality Content Published in More Places = More Customers

9. Content created by You… Sites & Pages Directory listings Real-time updates Photos Videos $ Offers Products Comments Thanks Replies Thanks Content created by others!! SHARE www WoM Links Reviews Referrals Shares & Likes Comments What is Quality Content?

10. Quality Content Drives Web Presence

11. What are the Benefits?

12. The Social Business Hierarchy of Needs 12 Source: Altimeter Group (Aug 2011)

13. repeat social marketing SIGN-UP/CLAIM YOUR PAGES passwords passwords tools repeat POST NEW UPDATES time Create Content fans repeat SEO repeat research repeat time repeat directories MONITOR & RESPOND reviews SEO LOAD YOUR CONTENT repeat analytics repeat KEEP TRACK OF IT ALL tools repeat leads followers reputation management I need to run my business What are the Challenges?

14. 14 Go to where your audience is..

15. You need a ‘web presence’ strategy 15

16. Our Web Presence Strategy 16

17. Can we help? - Our Products 17

18. But where to start??? Of course we can help! Full range of eMarketing Services Dedicated in-house consulting However, we found: Business Owners Managing Directors Marketing Directors Those responsible… Wanted something to help them get started.. 18

19. Social Media Strategy Workshops We run them monthly Deep dive events too Attendee feedback 3 valid outcomes Find out more @ Wsi-eMarketing.com 19

20. Or if you’ve started we can… Provide you with an analysis of your own website, Facebook & Twitter And a competitor analysis, all this… FREE of charge to give you ‘peace of mind’ (my giveaway today) And if you attend one of our workshops you also get a 75 page Social Media Strategy Kit 20

21. 21 Contact…… Rob Thomas Managing Director WSI-eMarketing.com eMail: rob.thomas@wsi-emarketing.com Call: 01454 261111 or 07788916505